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How to buy Saga Communications stock

Own Saga Communications stock in just a few minutes.

Saga Communications, Inc is a broadcasting business based in the US. Saga Communications shares (SGA) are listed on the NASDAQ and all prices are listed in US Dollars. Saga Communications employs 607 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in Saga Communications

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – SGA – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Saga Communications share price

Use our graph to track the performance of SGA stocks over time.

Saga Communications shares at a glance

Information last updated 2021-04-23.
52-week range$16.25 - $29.26
50-day moving average $23.11
200-day moving average $21.60
Wall St. target price$3.00
PE ratio 29.5455
Dividend yield $0.32 (1.42%)
Earnings per share (TTM) $0.65

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Saga Communications stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Saga Communications under- or over-valued?

Valuing Saga Communications stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Saga Communications's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Saga Communications's P/E ratio

Saga Communications's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 30x. In other words, Saga Communications shares trade at around 30x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Saga Communications's EBITDA

Saga Communications's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $9 million.

The EBITDA is a measure of a Saga Communications's overall financial performance and is widely used to measure a its profitability.

Saga Communications financials

Revenue TTM $95.8 million
Operating margin TTM 2.61%
Gross profit TTM $14.2 million
Return on assets TTM 0.63%
Return on equity TTM -1%
Profit margin -2%
Book value $31.91
Market capitalisation $127.4 million

TTM: trailing 12 months

Shorting Saga Communications shares

There are currently 95,915 Saga Communications shares held short by investors – that's known as Saga Communications's "short interest". This figure is 5.8% up from 90,660 last month.

There are a few different ways that this level of interest in shorting Saga Communications shares can be evaluated.

Saga Communications's "short interest ratio" (SIR)

Saga Communications's "short interest ratio" (SIR) is the quantity of Saga Communications shares currently shorted divided by the average quantity of Saga Communications shares traded daily (recently around 15033.699059561). Saga Communications's SIR currently stands at 6.38. In other words for every 100,000 Saga Communications shares traded daily on the market, roughly 6380 shares are currently held short.

However Saga Communications's short interest can also be evaluated against the total number of Saga Communications shares, or, against the total number of tradable Saga Communications shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Saga Communications's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Saga Communications shares in existence, roughly 20 shares are currently held short) or 0.0362% of the tradable shares (for every 100,000 tradable Saga Communications shares, roughly 36 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Saga Communications.

Find out more about how you can short Saga Communications stock.

Saga Communications share dividends

We're not expecting Saga Communications to pay a dividend over the next 12 months.

Have Saga Communications's shares ever split?

Saga Communications's shares were split on a 4:3 basis on 16 January 2013. So if you had owned 3 shares the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Saga Communications shares – just the quantity. However, indirectly, the new 25% lower share price could have impacted the market appetite for Saga Communications shares which in turn could have impacted Saga Communications's share price.

Saga Communications share price volatility

Over the last 12 months, Saga Communications's shares have ranged in value from as little as $16.25 up to $29.26. A popular way to gauge a stock's volatility is its "beta".

SGA.US volatility(beta: 0.81)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Saga Communications's is 0.8064. This would suggest that Saga Communications's shares are less volatile than average (for this exchange).

Saga Communications overview

Saga Communications, Inc. , a broadcast company, acquires, develops, and operates broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, adult hits, top 40, country, country legends, mainstream/hot/soft adult contemporary, pure oldies, classic rock, and news/talk. As of February 28, 2021, it owned seventy-nine FM, thirty-five AM radio stations, and seventy-nine metro signals serving twenty-seven markets. The company was founded in 1986 and is headquartered in Grosse Pointe Farms, Michigan. .

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