How to buy Saga Communications stock | $21.85

Saga Communications, Inc is a broadcasting business based in the US. Saga Communications shares (SGA) are listed on the NASDAQ and all prices are listed in US Dollars. Saga Communications employs 663 staff and has a trailing 12-month revenue of around USD$98.9 million.

How to buy shares in Saga Communications

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Saga Communications. Find the stock by name or ticker symbol: SGA. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Saga Communications reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of USD$21.85, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Saga Communications, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Saga Communications. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Saga Communications share price

Use our graph to track the performance of SGA stocks over time.

Saga Communications shares at a glance

• Key figures

Information last updated 2020-12-02.

Latest market close	USD$21.85
52-week range	USD$16.25 - USD$31.95
50-day moving average	USD$19.9131
200-day moving average	USD$22.9087
Wall St. target price	USD$3
PE ratio	29.5455
Dividend yield	USD$1.28 (4.92%)
Earnings per share (TTM)	USD$0.654

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Is it a good time to buy Saga Communications stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Saga Communications, Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Saga Communications price performance over time

Historical closes compared with the close of $21.85 from 2020-12-09

1 week (2021-01-07)	-2.93%
1 month (2020-12-15)	-7.06%
3 months (2020-10-15)	11.76%
6 months (2020-07-15)	-9.64%

1 year (2020-01-15)	-28.83%
2 years (2019-01-15)	-34.58%
3 years (2018-01-13)	N/A
5 years (2016-01-15)	37.46

Is Saga Communications under- or over-valued?

Valuing Saga Communications stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Saga Communications's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Saga Communications's P/E ratio

Saga Communications's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 30x. In other words, Saga Communications shares trade at around 30x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Saga Communications's EBITDA

Saga Communications's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$10 million.

The EBITDA is a measure of a Saga Communications's overall financial performance and is widely used to measure a its profitability.

Saga Communications financials

Revenue TTM	USD$98.9 million
Operating margin TTM	2.97%
Gross profit TTM	USD$30.4 million
Return on assets TTM	0.75%
Return on equity TTM	-0.18%
Profit margin	-0.34%
Book value	$31.411
Market capitalisation	USD$132.9 million

TTM: trailing 12 months

Shorting Saga Communications shares

There are currently 55,275 Saga Communications shares held short by investors – that's known as Saga Communications's "short interest". This figure is 0.8% up from 54,855 last month.

There are a few different ways that this level of interest in shorting Saga Communications shares can be evaluated.

Saga Communications's "short interest ratio" (SIR)

Saga Communications's "short interest ratio" (SIR) is the quantity of Saga Communications shares currently shorted divided by the average quantity of Saga Communications shares traded daily (recently around 4819.0932868352). Saga Communications's SIR currently stands at 11.47. In other words for every 100,000 Saga Communications shares traded daily on the market, roughly 11470 shares are currently held short.

However Saga Communications's short interest can also be evaluated against the total number of Saga Communications shares, or, against the total number of tradable Saga Communications shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Saga Communications's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Saga Communications shares in existence, roughly 10 shares are currently held short) or 0.0209% of the tradable shares (for every 100,000 tradable Saga Communications shares, roughly 21 shares are currently held short).

A SIR above 10% would generally be considered pretty high, pointing to a potentially pessimistic outlook for the share price and a discouraging interest in betting against Saga Communications.

Find out more about how you can short Saga Communications stock.

Saga Communications share dividends

We're not expecting Saga Communications to pay a dividend over the next 12 months.

Have Saga Communications's shares ever split?

Saga Communications's shares were split on a 4:3 basis on 17 January 2013. So if you had owned 3 shares the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Saga Communications shares – just the quantity. However, indirectly, the new 25% lower share price could have impacted the market appetite for Saga Communications shares which in turn could have impacted Saga Communications's share price.

Saga Communications share price volatility

Over the last 12 months, Saga Communications's shares have ranged in value from as little as $16.25 up to $31.95. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Saga Communications's is 0.4994. This would suggest that Saga Communications's shares are less volatile than average (for this exchange).

Saga Communications overview

Saga Communications, Inc., a broadcast company, acquires, develops, and operates broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, adult hits, top 40, country, country legends, mainstream/hot/soft adult contemporary, pure oldies, classic rock, and news/talk. As of February 29, 2020, it owned seventy-nine FM, thirty-four AM radio stations, and seventy-seven metro signals serving twenty-seven markets. The company was founded in 1986 and is headquartered in Grosse Pointe Farms, Michigan.

Frequently asked questions

• What percentage of Saga Communications is owned by insiders or institutions?

  Currently 2.22% of Saga Communications shares are held by insiders and 89.412% by institutions.

• How many people work for Saga Communications?

  Latest data suggests 663 work at Saga Communications.

• When does the fiscal year end for Saga Communications?

  Saga Communications's fiscal year ends in December.

• Where is Saga Communications based?

  Saga Communications's address is: 73 Kercheval Avenue, Grosse Pointe Farms, MI, United States, 48236

• What is Saga Communications's ISIN number?

  Saga Communications's international securities identification number is: US7865983008

• What is Saga Communications's CUSIP number?

  Saga Communications's Committee on Uniform Securities Identification Procedures number is: 786598102