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How to buy Newegg (N) stock when it goes public

Here's everything we know so far about the Newegg IPO.

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The tech-focused e-commerce marketplace is poised to go public through a reverse merger with Lianluo Smart Limited. Here’s how investors can prepare.

What we know about the Newegg IPO

California-based Newegg plans to merge with publicly-traded Lianluo Smart Limited — a medical wearable and smart device provider headquartered in Beijing, China. Lianluo Smart’s stock currently trades on the Nasdaq for less than $1 per share.

Post-merger, the combined companies will be called Newegg Commerce and its ticker symbol will be changed to “N.” The deal is being managed by Maxim Group.

No word yet on its projected share price or release date. To prepare, be ready with a brokerage account so that you can invest as soon as the stock goes live.

How to buy shares in Newegg when it goes public

Once Newegg goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Newegg. Find the stock by name or ticker symbol: N. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until Newegg reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Newegg, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Newegg. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Newegg’s balance sheet

Newegg was founded in 2001 and is headquartered in City of Industry, California. Its parent company is Chinese e-commerce organization, Hangzhou New Century Information Technology.

During the first six months of 2020, Newegg reported net sales of $863 million, gross profit of $125 million and net income of $19 million. Newegg’s market cap is expected to hover near the $880 million mark.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Newegg can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

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