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How to buy Natures Sunshine Products stock | 12.06

Own Natures Sunshine Products stock in just a few minutes.


Fact checked

Nature's Sunshine Products, Inc is a household & personal products business based in the US. Natures Sunshine Products shares (NATR) are listed on the NASDAQ and all prices are listed in US Dollars. Natures Sunshine Products employs 834 staff and has a trailing 12-month revenue of around USD$375.2 million.

How to buy shares in Natures Sunshine Products

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Natures Sunshine Products. Find the stock by name or ticker symbol: NATR. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Natures Sunshine Products reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$12.06, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Natures Sunshine Products, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Natures Sunshine Products. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Natures Sunshine Products's share price?

Since the stock market crash in March caused by coronavirus, Natures Sunshine Products's share price has had significant positive movement.

Its last market close was USD$12.06, which is 14.68% up on its pre-crash value of USD$10.29 and 119.27% up on the lowest point reached during the March crash when the shares fell as low as USD$5.5.

If you had bought USD$1,000 worth of Natures Sunshine Products shares at the start of February 2020, those shares would have been worth USD$663.28 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$1,219.39.

Natures Sunshine Products share price

Use our graph to track the performance of NATR stocks over time.

Natures Sunshine Products shares at a glance

Information last updated 2020-11-20.
Latest market close USD$12.06
52-week range USD$5.5 - USD$13.5
50-day moving average USD$11.4228
200-day moving average USD$10.3792
Wall St. target price USD$15
PE ratio 14.9157
Dividend yield N/A (0%)
Earnings per share (TTM) USD$0.83

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Natures Sunshine Products stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Natures Sunshine Products price performance over time

Historical closes compared with the close of $12.06 from 2020-11-16

1 week (2020-11-17) -5.34%
1 month (2020-10-23) 9.74%
3 months (2020-08-24) 10.04%
6 months (2020-05-22) 35.35%
1 year (2019-11-22) 24.59%
2 years (2018-11-23) 33.26%
3 years (2017-11-24) -5.04%
5 years (2015-11-24) 5.14%

Is Natures Sunshine Products under- or over-valued?

Valuing Natures Sunshine Products stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Natures Sunshine Products's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Natures Sunshine Products's P/E ratio

Natures Sunshine Products's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 15x. In other words, Natures Sunshine Products shares trade at around 15x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Natures Sunshine Products's EBITDA

Natures Sunshine Products's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$34 million.

The EBITDA is a measure of a Natures Sunshine Products's overall financial performance and is widely used to measure a its profitability.

Natures Sunshine Products financials

Revenue TTM USD$375.2 million
Operating margin TTM 6.17%
Gross profit TTM USD$268.3 million
Return on assets TTM 6.4%
Return on equity TTM 12.75%
Profit margin 4.39%
Book value $7.512
Market capitalisation USD$239.4 million

TTM: trailing 12 months

Shorting Natures Sunshine Products shares

There are currently 98,396 Natures Sunshine Products shares held short by investors – that's known as Natures Sunshine Products's "short interest". This figure is 4.8% down from 103,359 last month.

There are a few different ways that this level of interest in shorting Natures Sunshine Products shares can be evaluated.

Natures Sunshine Products's "short interest ratio" (SIR)

Natures Sunshine Products's "short interest ratio" (SIR) is the quantity of Natures Sunshine Products shares currently shorted divided by the average quantity of Natures Sunshine Products shares traded daily (recently around 17477.087033748). Natures Sunshine Products's SIR currently stands at 5.63. In other words for every 100,000 Natures Sunshine Products shares traded daily on the market, roughly 5630 shares are currently held short.

However Natures Sunshine Products's short interest can also be evaluated against the total number of Natures Sunshine Products shares, or, against the total number of tradable Natures Sunshine Products shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Natures Sunshine Products's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Natures Sunshine Products shares in existence, roughly 10 shares are currently held short) or 0.0141% of the tradable shares (for every 100,000 tradable Natures Sunshine Products shares, roughly 14 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Natures Sunshine Products.

Find out more about how you can short Natures Sunshine Products stock.

Natures Sunshine Products share dividends

We're not expecting Natures Sunshine Products to pay a dividend over the next 12 months.

Have Natures Sunshine Products's shares ever split?

Natures Sunshine Products's shares were split on 15 August 2013.

Natures Sunshine Products share price volatility

Over the last 12 months, Natures Sunshine Products's shares have ranged in value from as little as $5.5 up to $13.5. A popular way to gauge a stock's volatility is its "beta".

NATR.US volatility(beta: 0.83)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Natures Sunshine Products's is 0.8331. This would suggest that Natures Sunshine Products's shares are less volatile than average (for this exchange).

Natures Sunshine Products overview

Nature's Sunshine Products, Inc., a natural health and wellness company, primarily engages in the manufacture and sale of nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company offers general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision. It also provides immunity, cardiovascular, and digestive products; and personal care products, including oils and lotions, aloe vera gels, herbal shampoos, herbal skin treatment, toothpaste, and skin cleansers, as well as weight management products. The company offers its products under the Nature's Sunshine and Synergy WorldWide brands through a sales force of independent managers and distributors. Nature's Sunshine Products, Inc. was founded in 1972 and is based in Lehi, Utah.

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