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How to buy Booking stock | $1672.98

Own Booking stock in just a few minutes.

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Booking Holdings Inc is a travel services business based in the US. Booking shares (BKNG) are listed on the NASDAQ and all prices are listed in US Dollars. Booking employs 25,000 staff and has a trailing 12-month revenue of around USD$11.3 billion.

How to buy shares in Booking

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Booking Find the stock by name or ticker symbol: BKNG. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Booking reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$1672.98, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Booking, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Booking. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Booking share price

Use our graph to track the performance of BKNG stocks over time.

Booking shares at a glance

Information last updated 2020-09-25.
Latest market closeUSD$1672.98
52-week rangeUSD$1107.285 - USD$2094
50-day moving average USD$1806.5309
200-day moving average USD$1600.9312
Wall St. target priceUSD$1908.12
PE ratio 27.9698
Dividend yield N/A (0%)
Earnings per share (TTM) USD$60.94

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Booking stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Booking price performance over time

Historical closes compared with the close of $1672.98 from 2020-09-29

1 week (2020-09-24) 1.36%
1 month (2020-09-01) -13.27%
3 months (2020-07-01) 0.86%
6 months (2020-04-01) 31.56%
1 year (2019-10-01) -15.42%
2 years (2018-10-01) -15.90%
3 years (2017-09-29) -8.62%
5 years (2015-10-01) 34.15%

Is Booking under- or over-valued?

Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Booking's P/E ratio

Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 28x. In other words, Booking shares trade at around 28x recent earnings.

That's comparable to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29).

Booking's PEG ratio

Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 4.8556. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Booking's EBITDA

Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$3.7 billion.

The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.

Booking financials

Revenue TTM USD$11.3 billion
Operating margin TTM 28.96%
Gross profit TTM USD$15.1 billion
Return on assets TTM 9.65%
Return on equity TTM 54.67%
Profit margin 22.52%
Book value $97.659
Market capitalisation USD$67.6 billion

TTM: trailing 12 months

Shorting Booking shares

There are currently 1.2 million Booking shares held short by investors – that's known as Booking's "short interest". This figure is 3.9% up from 1.2 million last month.

There are a few different ways that this level of interest in shorting Booking shares can be evaluated.

Booking's "short interest ratio" (SIR)

Booking's "short interest ratio" (SIR) is the quantity of Booking shares currently shorted divided by the average quantity of Booking shares traded daily (recently around 322197.31903485). Booking's SIR currently stands at 3.73. In other words for every 100,000 Booking shares traded daily on the market, roughly 3730 shares are currently held short.

However Booking's short interest can also be evaluated against the total number of Booking shares, or, against the total number of tradable Booking shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Booking's short interest could be expressed as 0.03% of the outstanding shares (for every 100,000 Booking shares in existence, roughly 30 shares are currently held short) or 0.0294% of the tradable shares (for every 100,000 tradable Booking shares, roughly 29 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Booking.

Find out more about how you can short Booking stock.

Booking's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Booking's total ESG risk score

Total ESG risk: 23.28

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 23.28 (as at 08/01/2020) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Booking's environmental score

Environmental score: 7.88/100

Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Booking's social score

Social score: 15.4/100

Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Booking's governance score

Governance score: 11/100

Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Booking's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Booking Holdings Inc was last rated for ESG on: 2020-08-01.

Total ESG score 23.28
Total ESG percentile 25.18
Environmental score 7.88
Environmental score percentile 8
Social score 15.4
Social score percentile 8
Governance score 11
Governance score percentile 8
Level of controversy 2

Booking share dividends

We're not expecting Booking to pay a dividend over the next 12 months.

Have Booking's shares ever split?

Booking's shares were split on a 1:6 basis on 16 June 2003. So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.

Booking share price volatility

Over the last 12 months, Booking's shares have ranged in value from as little as $1107.285 up to $2094. A popular way to gauge a stock's volatility is its "beta".

BKNG.US volatility(beta: 1.13)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.1265. This would suggest that Booking's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Booking overview

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which connects travellers with a selection of places to stay, including apartments, vacation homes, family-run B&Bs, 5-star luxury resorts, tree houses, and igloos; and KAYAK that searches other sites to show travellers the information they need to find the right flights, hotels, rental cars, and vacation packages. It also operates Priceline, an online travel deal service, which provides travellers to save on hotel rooms, airline tickets, rental cars, vacation packages, and cruises; Agoda, which provides online accommodation reservation services. In addition, the company operates Rentalcars.com that offers online rental car reservation services; and OpenTable, an online provider of restaurant reservation services to consumers and restaurant reservation management services to restaurants. Further, it offers travel-related insurance products. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

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