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How to buy Booking stock
Learn how to easily invest in Booking stock.
Booking Holdings Inc is a travel services business based in the US. Booking shares (BKNG) are listed on the NASDAQ and all prices are listed in US Dollars. Booking employs 19,600 staff and has a trailing 12-month revenue of around 0.00.
How to buy shares in Booking
- Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
- Open your brokerage account. Complete an application with your details.
- Confirm your payment details. Fund your account.
- Research the stock. Find the stock by name or ticker symbol – BKNG – and research it before deciding if it's a good investment for you.
- Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
- Check in on your investment. Optimize your portfolio by tracking your stock.
What's in this guide?
- BKNG shares summary
- Compare share dealing platforms
- Is BKNG stock a buy or sell?
- Stock performance over time
- Is BKNG suitable for ethical investing?
- Are BKNG shares over-valued?
- Booking's financials
- How volatile are BKNG shares?
- Does Booking pay a dividend?
- Have BKNG shares ever split?
- Other common questions
Booking stock price (NASDAQ: BKNG)Use our graph to track the performance of BKNG stocks over time.
Booking shares at a glance
|Latest market close||$2,450.95|
|52-week range||$1,860.73 - $2,687.29|
|50-day moving average||$2,345.74|
|200-day moving average||$2,319.16|
|Wall St. target price||$2,711.89|
|Dividend yield||N/A (0%)|
|Earnings per share (TTM)||$9.25|
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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.
Is it a good time to buy Booking stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.
Booking price performance over time
|1 week (2022-01-07)||0.67%|
|1 month (2021-12-16)||13.21%|
|3 months (2021-10-15)||-3.44%|
|6 months (2021-07-16)||14.28%|
|1 year (2021-01-15)||15.65%|
|2 years (2020-01-16)||19.28%|
|3 years (2019-01-16)||45.84%|
|5 years (2017-01-13)||58.55%|
Is Booking stock undervalued or overvalued?
Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Booking's P/E ratio
Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 263x. In other words, Booking shares trade at around 263x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Booking's PEG ratio
Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.2223. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $2 billion.
The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||$9.2 billion|
|Operating margin TTM||17.28%|
|Gross profit TTM||$4.9 billion|
|Return on assets TTM||4.38%|
|Return on equity TTM||7.31%|
|Market capitalisation||$100 billion|
TTM: trailing 12 months
Booking's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Booking's total ESG risk score
Total ESG risk: 26.52
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 26.52 (as at 12/31/2018) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Booking's environmental score
Environmental score: 7.88/100
Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Booking's social score
Social score: 15.4/100
Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Booking's governance score
Governance score: 12.24/100
Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Booking's controversy score
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.
Environmental, social, and governance (ESG) summary
|Total ESG score||26.52|
|Total ESG percentile||25.36|
|Environmental score percentile||8|
|Social score percentile||8|
|Governance score percentile||8|
|Level of controversy||2|
Booking share dividends
We're not expecting Booking to pay a dividend over the next 12 months.
Have Booking's shares ever split?
Booking's shares were split on a 1:6 basis on 15 June 2003. So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.
Booking share price volatility
Over the last 12 months, Booking's shares have ranged in value from as little as $1860.73 up to $2687.29. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.2443. This would suggest that Booking's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking. com, which offers online accommodation reservations; Rentalcars. com that provides online rental car reservation services; Priceline, which offer online travel reservation services, including hotel, rental car and airline ticket reservation services, as well as vacation packages and cruises; and Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. It also operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services.
Booking in the news
Is It Time To Consider Buying Booking Holdings Inc. (NASDAQ:BKNG)?
Triangle Securities Wealth Management Buys The Walt Disney Co, Fidelity National Information ...
Southwest Airlines Now Available on KAYAK for Business; KAYAK for Business adds new features including the ability to change or cancel travel plans and pay for a trip with travel funds
Frequently asked questionsWhat percentage of Booking is owned by insiders or institutions?
Currently 0.24% of Booking shares are held by insiders and 92.461% by institutions. How many people work for Booking?
Latest data suggests 19,600 work at Booking. When does the fiscal year end for Booking?
Booking's fiscal year ends in December. Where is Booking based?
Booking's address is: 800 Connecticut Avenue, Norwalk, CT, United States, 06854 What is Booking's ISIN number?
Booking's international securities identification number is: US09857L1089 What is Booking's CUSIP number?
Booking's Committee on Uniform Securities Identification Procedures number is: 09857L108
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