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Booking Holdings Inc is a travel services business based in the US. Booking shares (BKNG) are listed on the NASDAQ and all prices are listed in US Dollars. Booking employs 23,000 staff and has a trailing 12-month revenue of around USD$8.9 billion.
|52-week range||USD$1107.285 - USD$2392.97|
|50-day moving average||USD$2134.7388|
|200-day moving average||USD$1945.0764|
|Wall St. target price||USD$2149.92|
|Dividend yield||N/A (0%)|
|Earnings per share (TTM)||USD$33.687|
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Valuing Booking stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Booking's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Booking's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 70x. In other words, Booking shares trade at around 70x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Booking's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 8.0926. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Booking's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Booking's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$2.3 billion.
The EBITDA is a measure of a Booking's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||USD$8.9 billion|
|Operating margin TTM||20.58%|
|Gross profit TTM||USD$15.1 billion|
|Return on assets TTM||5.25%|
|Return on equity TTM||25.68%|
|Market capitalisation||USD$96.6 billion|
TTM: trailing 12 months
There are currently 766,437 Booking shares held short by investors – that's known as Booking's "short interest". This figure is 22.1% down from 983,252 last month.
There are a few different ways that this level of interest in shorting Booking shares can be evaluated.
Booking's "short interest ratio" (SIR) is the quantity of Booking shares currently shorted divided by the average quantity of Booking shares traded daily (recently around 395070.6185567). Booking's SIR currently stands at 1.94. In other words for every 100,000 Booking shares traded daily on the market, roughly 1940 shares are currently held short.
However Booking's short interest can also be evaluated against the total number of Booking shares, or, against the total number of tradable Booking shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Booking's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Booking shares in existence, roughly 20 shares are currently held short) or 0.0188% of the tradable shares (for every 100,000 tradable Booking shares, roughly 19 shares are currently held short).
Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Booking.
Find out more about how you can short Booking stock.
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Booking.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Total ESG risk: 26.52
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Booking's overall score of 26.52 (as at 01/01/2019) is pretty good – landing it in it in the 25th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Booking is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Environmental score: 7.88/100
Booking's environmental score of 7.88 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Social score: 15.4/100
Booking's social score of 15.4 puts it squarely in the 8th percentile of companies rated in the same sector. This could suggest that Booking is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Governance score: 12.24/100
Booking's governance score puts it squarely in the 8th percentile of companies rated in the same sector. That could suggest that Booking is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Controversy score: 2/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Booking scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Booking has, for the most part, managed to keep its nose clean.
|Total ESG score||26.52|
|Total ESG percentile||25.36|
|Environmental score percentile||8|
|Social score percentile||8|
|Governance score percentile||8|
|Level of controversy||2|
We're not expecting Booking to pay a dividend over the next 12 months.
Booking's shares were split on a 1:6 basis on 16 June 2003. So if you had owned 6 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Booking shares – just the quantity. However, indirectly, the new 500% higher share price could have impacted the market appetite for Booking shares which in turn could have impacted Booking's share price.
Over the last 12 months, Booking's shares have ranged in value from as little as $1107.285 up to $2392.97. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Booking's is 1.2289. This would suggest that Booking's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which connects travellers with a selection of places to stay, including apartments, vacation homes, family-run B&Bs, 5-star luxury resorts, tree houses, and igloos; and KAYAK that searches other sites to show travellers the information they need to find the right flights, hotels, rental cars, and vacation packages. It also operates Priceline, an online travel deal service, which provides travellers to save on hotel rooms, airline tickets, rental cars, vacation packages, and cruises; Agoda, which provides online accommodation reservation services. In addition, the company operates Rentalcars.com that offers online rental car reservation services; and OpenTable, an online provider of restaurant reservation services to consumers and restaurant reservation management services to restaurants. Further, it offers travel-related insurance products. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
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