Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our opinions or reviews. Learn how we make money.

How to buy Alibaba Group Holding stock | $275.29

Own Alibaba Group Holding stock in just a few minutes.


Fact checked

Alibaba Group Holding Limited is an internet retail business based in the US. Alibaba Group Holding shares (BABA) are listed on the NYSE and all prices are listed in US Dollars. Alibaba Group Holding employs 120,535 staff and has a market cap (total outstanding shares value) of USD$738.8 billion.

How to buy shares in Alibaba Group Holding

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Alibaba Group Holding Find the stock by name or ticker symbol: BABA. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Alibaba Group Holding reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$275.29, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Alibaba Group Holding, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Alibaba Group Holding. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Alibaba Group Holding's share price?

Since the stock market crash in March caused by coronavirus, Alibaba Group Holding's share price has had significant positive movement.

Its last market close was USD$275.29, which is 22.78% up on its pre-crash value of USD$212.59 and 61.98% up on the lowest point reached during the March crash when the shares fell as low as USD$169.95.

If you had bought USD$1,000 worth of Alibaba Group Holding shares at the start of February 2020, those shares would have been worth USD$827.03 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$1,291.11.

Alibaba Group Holding share price

Use our graph to track the performance of BABA stocks over time.

Alibaba Group Holding shares at a glance

Information last updated 2020-09-20.
Latest market closeUSD$275.29
52-week rangeUSD$161.68 - USD$299
50-day moving average USD$270.4582
200-day moving average USD$227.3945
Wall St. target priceUSD$301.37
PE ratio 28.7214
Dividend yield N/A (0%)
Earnings per share (TTM) USD$3.497

Compare trading platforms

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
Name Product Available asset types Stock trade fee Option trade fee Annual fee
Stocks,Mutual funds,ETFs,Forex
$20 per year
Get a personal advisor when you open an account with at least $50,000.
Make unlimited commission-free trades in stocks, funds, and options with Robinhood Financial.
Interactive Brokers
Stocks,Bonds,Options,Mutual funds,Index funds,ETFs,Forex,Futures,Cash
$0 + $0.65/contract, $1 minimum
IBKR Lite offers $0 commissions, and IBKR Pro offers advanced tools for professional traders.
Stocks & ETFs: $1/contract to open, $0 to close, $10 max/leg
Futures: $2.50/contract to open, $0 to close
Trade stocks, options, ETFs and futures on mobile or desktop with this advanced platform.
M1 Finance
M1 Finance
A robo-advisor that puts you in the driver’s seat with fully-customizable portfolios.

Compare up to 4 providers

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Alibaba Group Holding stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Alibaba Group Holding price performance over time

Historical closes compared with the last close of $275.29

1 week (2020-09-12) N/A
1 month (2020-08-21) 3.57%
3 months (2020-06-23) 20.35%
6 months (2020-03-23) 56.11%
1 year (2019-09-20) 50.84%
2 years (2018-09-21) 67.22%
3 years (2017-09-21) 55.19%
5 years (2015-09-21) 330.81%

Is Alibaba Group Holding under- or over-valued?

Valuing Alibaba Group Holding stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alibaba Group Holding's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alibaba Group Holding's P/E ratio

Alibaba Group Holding's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 29x. In other words, Alibaba Group Holding shares trade at around 29x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Alibaba Group Holding's PEG ratio

Alibaba Group Holding's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.4438. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alibaba Group Holding's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Alibaba Group Holding financials

Gross profit TTM USD$230 billion
Return on assets TTM 5.5%
Return on equity TTM 21.51%
Profit margin 32%
Book value $24.798
Market capitalisation USD$738.8 billion

TTM: trailing 12 months

Shorting Alibaba Group Holding shares

There are currently 39.5 million Alibaba Group Holding shares held short by investors – that's known as Alibaba Group Holding's "short interest". This figure is 4.1% up from 37.9 million last month.

There are a few different ways that this level of interest in shorting Alibaba Group Holding shares can be evaluated.

Alibaba Group Holding's "short interest ratio" (SIR)

Alibaba Group Holding's "short interest ratio" (SIR) is the quantity of Alibaba Group Holding shares currently shorted divided by the average quantity of Alibaba Group Holding shares traded daily (recently around 15.4 million). Alibaba Group Holding's SIR currently stands at 2.56. In other words for every 100,000 Alibaba Group Holding shares traded daily on the market, roughly 2560 shares are currently held short.

However Alibaba Group Holding's short interest can also be evaluated against the total number of Alibaba Group Holding shares, or, against the total number of tradable Alibaba Group Holding shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Alibaba Group Holding's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Alibaba Group Holding shares in existence, roughly 10 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable Alibaba Group Holding shares, roughly 0 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Alibaba Group Holding.

Find out more about how you can short Alibaba Group Holding stock.

Alibaba Group Holding's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alibaba Group Holding.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alibaba Group Holding's total ESG risk score

Total ESG risk: 28.21

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alibaba Group Holding's overall score of 28.21 (as at 01/01/2020) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alibaba Group Holding is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Alibaba Group Holding's environmental score

Environmental score: 4.34/100

Alibaba Group Holding's environmental score of 4.34 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Alibaba Group Holding is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Alibaba Group Holding's social score

Social score: 15.2/100

Alibaba Group Holding's social score of 15.2 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Alibaba Group Holding is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Alibaba Group Holding's governance score

Governance score: 10.67/100

Alibaba Group Holding's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Alibaba Group Holding is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Alibaba Group Holding's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Alibaba Group Holding scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Alibaba Group Holding has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Alibaba Group Holding Limited was last rated for ESG on: 2020-01-01.

Total ESG score 28.21
Total ESG percentile 36.84
Environmental score 4.34
Environmental score percentile 4
Social score 15.2
Social score percentile 4
Governance score 10.67
Governance score percentile 4
Level of controversy 2

Alibaba Group Holding share dividends

We're not expecting Alibaba Group Holding to pay a dividend over the next 12 months.

Alibaba Group Holding share price volatility

Over the last 12 months, Alibaba Group Holding's shares have ranged in value from as little as $161.68 up to $299. A popular way to gauge a stock's volatility is its "beta".

BABA.US volatility(beta: 1.56)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Alibaba Group Holding's is 1.5624. This would suggest that Alibaba Group Holding's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Alibaba Group Holding overview

Alibaba Group Holding Limited, through its subsidiaries, provides online and mobile commerce businesses in the People's Republic of China and internationally. It operates through four segments: Core Commerce, Cloud Computing, Digital Media and Entertainment, and Innovation Initiatives and Others. The company operates Taobao Marketplace, a mobile commerce destination; Tmall, a third-party online and mobile commerce platform for brands and retailers; Alibaba Health Internet platforms for pharmaceutical and healthcare products; Alimama, a monetization platform; and, which are online wholesale marketplaces; AliExpress, a retail marketplace; Lazada, an e-commerce platform; and Tmall Global, an import e-commerce platform. It also operates Lingshoutong, a digital sourcing platform; Cainiao Network logistic services platform;, a delivery and local services platform; Koubei, a restaurant and local services guide platform; and Fliggy, an online travel platform. In addition, the company offers pay-for-performance and display marketing services; and Taobao Ad Network and Exchange, a real-time bidding online marketing exchange. Further, it provides elastic computing, database, storage, virtualization network, large-scale computing, security, management and application, big data analytics, and Internet of Things and other services for enterprises; payment and escrow services; and movies, television series, variety shows, animations, and other video content. Additionally, the company operates Youku, an online video platform; Alibaba Pictures and other content platforms that provide online videos, films, live events, news feeds, literature, music, and others; Amap, a mobile digital map, navigation, and real-time traffic information app; DingTalk, a business efficiency app; and Tmall Genie, an AI-powered smart speaker. The company was founded in 1999 and is based in Hangzhou, the People's Republic of China.

Frequently asked questions

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site