How to buy Apple (AAPL) shares in the UK

How do you like them Apples? Learn how to invest in the iconic tech company with more money than the US treasury.

Apple
NASDAQ: AAPL-USD
About 28 hours ago

$214.29

-$2.38 (-1.1%)

Apple is an American tech company, best known for the development of the iPhone. With tech upgrades coming out every year, the company has, on occasion, been twice as rich as the US government.

How to buy shares in Apple

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. AAPL in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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Fees calculator for buying Apple shares with popular apps

Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.

Quantity of shares

5
Platform Finder Score Account fee Min. initial deposit Trade cost Link
eToro Free Stocks logo
4.3 ★★★★★
£0 $100 £855.44
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Saxo Share Dealing Account logo
4.3 ★★★★★
0.12% per year £0 £844.97
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XTB logo
4.4 ★★★★★
£0 £0 £847.02
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CMC Invest share dealing account logo
4.4 ★★★★★
£0 £0 £847.02
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Hargreaves Lansdown Fund and Share Account logo
4.2 ★★★★★
£0 £1 £863.18
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Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in Apple

Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Apple), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.

Apple is a major part of the NASDAQ, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Fund5-year performance (to May 2024)Link to invest
Invesco S&P 500 (SPXP)Invesco icon102.77%Invest with XTBCapital at risk
Xtrackers S&P 500 Swap (XSPX)DWS Xtrackers icon102.19%Invest with XTBCapital at risk
Vanguard S&P 500 (VUSA)Vanguard icon100.35%Invest with XTBCapital at risk
iShares Core S&P 500 (CSP1)iShares icon100.34%Invest with XTBCapital at risk
SPDR S&P 500 ETF (SPX5)SPDR icon100.01%Invest with XTBCapital at risk
HSBC S&P 500 (HSPX)HSBC icon101.10%Invest with XTBCapital at risk

Latest updates for Apple

June 18, 2024: Apple has decided to end its in-house buy now, pay later scheme in the US, which was launched only last year.

June 14, 2024: Apple briefly surpassed Microsoft on Wednesday to become the most valuable company in the world, after it announced its push into artificial intelligence during its developers conference keynote on Monday, according to CNBC.

June 12, 2024: Shares of Apple saw a muted response from its latest announcement at its Worldwide Developers Conference (WWDC) of a partnership with OpenAI — which Microsoft owns 49% of — to integrate ChatGPT with Siri, according to Yahoo Finance.

June 8, 2024: Apple’s Worldwide Developers Conference event kicks off Monday, June 10. Wall Street is eager to find out what Apple’s been cooking up over the past few months as its rivals have begun rolling out, or in some cases rolling back, their own generative AI offerings, according to Yahoo Finance.

June 1, 2024: Nvidia could soon surpass Apple to become the world's second-most valuable company, as the biggest beneficiary of the surge in adoption of AI applications takes on the iPhone maker that has been the largest Wall Street firm by market value for years, according to Reuters.

Looking ahead - Apple stock Q3 2023

Apple CFO Luca Maestri said during the company’s third-quarter earnings call that the company expects Q4 year-over-year revenue to be in-line with the June quarter, albeit a decline of 2% from the same quarter in 2022. Apple posted Q3 revenues of $81.8 billion. Maestri said the company expects that “foreign exchange will continue to be a headwind.”

Apple sees iPhone and its Services segment accelerating year-over-year from the June quarter, while Mac and iPad performance is expected to decline. It expects gross margin to be between 44% and 45% for the upcoming quarter.

Is it a good time to buy Apple stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Apple's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of AAPL stock over time.

Historical closes compared with the last close of $214.29

1 week (2024-06-12)0.02%
1 month (2024-05-19)12.17%
3 months (2024-03-19)19.94%
6 months (2023-12-19)9.99%
1 year (2023-06-19)15.83%
2 years (2022-06-16)62.88%
3 years (2021-06-17)64.26%
5 years (2019-06-19)7.44%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Is it too late to buy Apple stock?

georgesweeney profile picGeorge Sweeney

Finder Money Expert

Undoubtedly, an Apple investment 10 years ago would have been more ideal, but there may be more growth ahead. Apple stock has been on a tear for the last decade or so, and it’s unlikely to see such explosive growth anytime soon.

However, the stock has more than doubled since 2020, and many investors probably weren’t predicting that. Apple has excellent products and holds the majority market share for smartphones, allowing it to churn out money. The challenge now will be if it can continue to innovate and create more revolutionary products.

Future growth may be limited if it relies on the iPhone alone. But if Apple can find new and exciting ways to spark our imagination, who knows where the stock’s limit is?

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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is Apple under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Apple P/E ratio, PEG ratio and EBITDA.

Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 33x. In other words, Apple's shares trade at around 33x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, Apple's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.2551. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Apple's PEG ratio in relation to those of similar companies.

Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $129.6 billion (£102 billion).

The EBITDA is a measure of Apple's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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2 Responses

    Default Gravatar
    NickOctober 3, 2018

    Hi

    How do I buy stocks, preferably apple shares ? Can you recommend any stock brokers?

    Thanks

      AvatarFinder
      JoshuaOctober 4, 2018Finder

      Hi Nick,

      Thanks for getting in touch with finder. I hope all is well with you. :)

      If you want to buy stocks, you can check our list of brokers above. We can’t make a specific recommendation since we are a comparison website. However, you can use our table to compare your options based on different parameters. Once you found the right one for you, click on the “Go to site” green button to learn more.

      I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.

      Have a wonderful day!

      Cheers,
      Joshua

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