Apple is an American tech company, best known for the development of the iPhone. With tech upgrades coming out every year, the company has, on occasion, been twice as rich as the US government.
Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.
Quantity of shares
| Platform | Finder score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
 |
4.39 ★★★★★ |
£0 | $100 | £1,361.85 |
Go to siteCapital at risk
|
 |
3.75 ★★★★★ |
0.12% per year | £0 | £1,358.59 |
Go to siteCapital at risk
|
 |
4.3 ★★★★★ |
£0 | £0 | £1,361.85 |
Go to siteCapital at risk
|
 |
4.2 ★★★★★ |
£0 | £1 | £1,380.58 |
Go to siteCapital at risk
|
 |
4.34 ★★★★★ |
0% - 0.25% | £100 | N/A |
Go to siteCapital at risk
|
 |
4.1 ★★★★★ |
£0 | £0 | N/A |
Read reviewCapital at risk
|
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4.4 ★★★★★ |
£0 | £0 | £1,361.85 |
Read reviewCapital at risk
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Full comparison of share dealing platforms
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Apple), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Apple is a major part of the NASDAQ, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
| Icon | Fund | 5-year performance | 1-year performance (to October 2023) | Link to invest |
|---|---|---|---|---|
 | Invesco S&P 500 (SPXP) | 70.17% | 10.90% | Capital at risk |
 | Xtrackers S&P 500 Swap (XSPX) | 69.98% | 10.83% | Capital at risk |
 | HSBC S&P 500 (HSPX) | 68.59% | 10.87% | Capital at risk |
 | Vanguard S&P 500 (VUSA) | 68.24% | 10.73% | Capital at risk |
 | iShares Core S&P 500 (CSP1) | 68.20% | 10.73% | Invest with eToroCapital at risk |
 | SPDR S&P 500 ETF (SPX5) | 67.96% | 10.70% | Capital at risk |
April 18, 2024: Apple CEO Tim Cook and four of his direct reports have sold more than $70 million of stock this month, according to Barron's.
April 8, 2024: Apple stocks was down by close to 1% yesterday and lagged behind the rest of the market, which saw a much smaller dip. This is going to put more pressure on the upcoming earnings report.
April 7, 2024: Reports say that a recent filing with the SEC shows that Apple CEO Tim Cook has sold almost 200,000 Apple shares, equating to roughly $33.2 million. However, he still owns over 3 million Apple shares.
March 27, 2024: DZ Bank analyst Ingo Wermann downgraded a Buy rating on Apple to Hold, with a price target of $180, according to Benzinga.
Apple CFO Luca Maestri said during the company’s third-quarter earnings call that the company expects Q4 year-over-year revenue to be in-line with the June quarter, albeit a decline of 2% from the same quarter in 2022. Apple posted Q3 revenues of $81.8 billion. Maestri said the company expects that “foreign exchange will continue to be a headwind.”
Apple sees iPhone and its Services segment accelerating year-over-year from the June quarter, while Mac and iPad performance is expected to decline. It expects gross margin to be between 44% and 45% for the upcoming quarter.
Only you can make the decision on the time to leap... but here's some supporting information and analysis.
Over the last 12 months, Apple's shares have ranged in value from as little as $163.4377 up to $199.3656. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.276. This would suggest that Apple's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
Historical closes compared with the last close of $169.3
| 1 week (2024-04-18) | 2.61% |
|---|---|
| 1 month (2024-03-26) | -2.31% |
| 3 months (2024-01-25) | -12.02% |
| 6 months (2023-10-26) | 0.64% |
| 1 year (2023-04-26) | 0.53% |
| 2 years (2022-04-25) | 7.97% |
| 3 years (2021-04-26) | 25.98% |
| 5 years (2019-04-25) | -17.13% |
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
George Sweeney
Undoubtedly, an Apple investment 10 years ago would have been more ideal, but there may be more growth ahead. Apple stock has been on a tear for the last decade or so, and it’s unlikely to see such explosive growth anytime soon.
However, the stock has more than doubled since 2020, and many investors probably weren’t predicting that. Apple has excellent products and holds the majority market share for smartphones, allowing it to churn out money. The challenge now will be if it can continue to innovate and create more revolutionary products.
Future growth may be limited if it relies on the iPhone alone. But if Apple can find new and exciting ways to spark our imagination, who knows where the stock’s limit is?
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Apple P/E ratio, PEG ratio and EBITDA
Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 26x. In other words, Apple shares trade at around 26x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
However, Apple's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.
Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.0544. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
However, it's sensible to consider Apple's PEG ratio in relation to those of similar companies.
Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $130.1 billion (£104.1 billion).
The EBITDA is a measure of a Apple's overall financial performance and is widely used to measure a its profitability.
To put that into context you can compare it against similar companies.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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Hi
How do I buy stocks, preferably apple shares ? Can you recommend any stock brokers?
Thanks
Hi Nick,
Thanks for getting in touch with finder. I hope all is well with you. :)
If you want to buy stocks, you can check our list of brokers above. We can’t make a specific recommendation since we are a comparison website. However, you can use our table to compare your options based on different parameters. Once you found the right one for you, click on the “Go to site” green button to learn more.
I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.
Have a wonderful day!
Cheers,
Joshua