Netflix (NASDAQ: NFLX) is a tech stock that revolutionised home entertainment with its subscription streaming model. But, it now faces fierce competition as the likes of Disney, Amazon and Apple are all trying to play catch-up. Netflix has even started dipping its toes into streaming live events and sports.
While it’s focused on content dominance and ad-supported tiers, slowing subscriber growth remains a challenge. It has already shown it has the pricing power to increase fees, but this could reach a limit, and then what? Investors thinking about buying Netflix shares need to think about the future of entertainment rather than past stock price performance.
How to buy shares in Netflix
Open a brokerage account.Choose from our top broker picks or compare brokers in depth. To trade US shares you'll need to complete a W8-BEN form – typically part of the sign-up process.
Fund your account.Add money to your account via bank transfer or debit card.
Search the platform by ticker symbol.NFLX in this case.
Choose an order type.Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or investment amount.
Submit the order.And that's it! Now chill.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.
We analysed all popular share dealing platforms in the UK using 35 data points and combined this with our expert insight from using the apps. The platforms we've selected as best for each category offer stand-out features or a unique combination of elements for a specific aspect of investing. If we show a "Promoted for" pick, it's been chosen from among our partners and is based on factors that include special features or offers, and the commission we receive. Keep in mind that our picks may not always be the best for you – it's important to compare for yourself. More details in our full methodology.
Netflix stock chart
Use our graph to track the performance of NFLX stock over time.
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The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
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Historical closes compared with the last close of $83.49
1 week (2026-01-23)
-3.05%
1 month (2025-12-30)
-10.95%
3 months (2025-10-30)
-25.38%
6 months (2025-07-30)
-28.70%
1 year (2025-01-30)
-14.52%
2 years (2024-01-30)
47.12%
3 years (2023-01-30)
130.64%
5 years (2021-01-30)
Our expert says: Should you buy Netflix stock?
"This is something only you can decide. Netflix captured the attention of couch-sitters and investors around the world. So much positivity was great for television series bingeing and for profits. The Netflix stock price has seen plenty of recent growth as a result. The challenge is how Netflix can continue to grow and make money if so many people are already subscribed?
We’ve seen Netflix crack down on password sharing, introducing adverts and raising monthly subscription prices. This is the immediate plan to squeeze more money out of customers who treat Netflix as an essential spend. How long Netflix can do this remains to be seen, but the trick is finding ways to monetise its audience without driving people away on price.
"
Netflix had its IPO on the Nasdaq in May 2002, when it was a DVD subscription service.
Frequently asked questions
We're not expecting Netflix to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide or even consider a dividend ETF.
Netflix's address is: 121 Albright Way, Los Gatos, CA, United States, 95032
Netflix's shares were split on a 10:1 basis on 16 November 2025. So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Netflix shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Netflix shares which in turn could have impacted Netflix's share price.
It's as easy to sell Netflix as it is to buy! Here's how to sell Netflix shares that you already own.
Open your investment app. If you've got one with desktop access, you can log in online
Go to your portfolio. This should be in the main menu
Find your shares. You may be able to search your portfolio
Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
Sell your Netflix shares. Your investment platform will let you know when your shares are sold
Most dealing providers will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.
The easiest way to get hold of some Netflix shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Netflix shares.
Yes. When you investing in a US stock, you need to complete a W8-BEN form to minimise your tax liability. Whether these are automatically handled for you depends on your broker, so it would be a good idea to check with them directly.
George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers.
He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt. When he’s not geeking out about money, you’ll find him playing sports and staying active.
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