More than just a phone maker, Apple is an iconic cultural movement with innovation at its core. So it came as no surprise when it pipped everybody else to the post with the first $1 trillion valuation for a US public company, back in 2018. It’s a tech stock ecosystem giant – offering both services and hardware, with artificial intelligence (AI) enhancing its revenue streams.
With a loyal customer base and a strong ability to monetise hardware and software, buying Apple shares provides exposure to one of the most profitable companies on the planet. However, its premium valuation and reliance on hardware upgrades remain some fruity areas to keep an eye on.
How to buy shares in Apple
Open a brokerage account.Choose from our top broker picks or compare brokers in depth. To trade US shares you'll need to complete a W8-BEN form – typically part of the sign-up process.
Fund your account.Add money to your account via bank transfer or debit card.
Search the platform by ticker symbol.AAPL in this case.
Choose an order type.Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or investment amount.
Submit the order.It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.
We analysed all popular share dealing platforms in the UK using 35 data points and combined this with our expert insight from using the apps. The platforms we've selected as best for each category offer stand-out features or a unique combination of elements for a specific aspect of investing. If we show a "Promoted for" pick, it's been chosen from among our partners and is based on factors that include special features or offers, and the commission we receive. Keep in mind that our picks may not always be the best for you – it's important to compare for yourself. More details in our full methodology.
Latest updates for Apple
January 25, 2026: Bloomberg reported that Apple will relaunch Siri as an AI chatbot like ChatGPT, heavily embedded in iPhones, iPads and other Apple devices. Under the hood, it'll be supported by Google's Gemini tech, after the two companies struck a deal earlier this month to work together on the project.
Apple stock chart
Use our annotated Apple stock chart to see performance history. Tap or hover over the dots to read key updates.
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So how big is Apple?
Rather um, big. In fact, this is how Apple's market cap ($3.8 trillion) compares to the GDP of countries.
Countries with a smaller GDP than Apple's market cap
Countries whose GDPs combined match Apple's market cap
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The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Historical closes compared with the last close of $259.48
1 week (2026-01-24)
4.61%
1 month (2025-12-31)
-4.55%
3 months (2025-10-31)
-4.03%
6 months (2025-07-31)
27.60%
1 year (2025-01-31)
9.95%
2 years (2024-01-31)
38.86%
3 years (2023-01-31)
78.42%
5 years (2021-01-31)
93.44%
Our expert says: Is it too late to buy Apple stock?
"Undoubtedly, an Apple investment 10 years ago would have been more ideal, but there may be more growth ahead. Apple stock has been on a tear for the last decade or so, and it’s unlikely to see such explosive growth anytime soon.
However, the stock has more than doubled since 2020, and many investors probably weren’t predicting that. Apple has excellent products and holds the majority market share for smartphones, allowing it to churn out money. The challenge now will be if it can continue to innovate and create more revolutionary products.
Future growth may be limited if it relies on the iPhone alone. But if Apple can find new and exciting ways to spark our imagination, who knows where the stock’s limit is? "
Apple had its IPO in December 1980. It was included in the S&P 500 in November 1982 and was one of the original stocks when the Nasdaq 100 index launched in January 1985.
Frequently asked questions
While Apple shares are only listed on the Nasdaq, you can still buy Apple shares in the UK provided you have an account with a broker or trading platform that offers access to the US stock market. Many UK trading platforms offer commission-free trading on US stocks, but you may need to pay a currency conversion or FX fee when you buy Apple shares.
Forward annual dividend yield: 0.4% of stock value
Dividend payout ratio: 9.99% of net profits
Apple has paid out, on average, around 9.99% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.4% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 0.4% return on their shares, in the form of dividend payments.
While Apple's payout ratio might seem low, this can signify that the company is investing more in its future growth.
Apple's most recent dividend payout was on 12 November 2025. To benefit from it's next dividend payout, you'll need to buy Apple shares before 8 February 2026 (the "ex-dividend date").
Apple's dividend yield is perhaps best considered in relation to those of similar companies.
Apple's address is: One Apple Park Way, Cupertino, CA, United States, 95014
Apple's shares were split on a 4:1 basis on 30 August 2020. So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Apple shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Apple shares which in turn could have impacted Apple's share price.
It's as easy to sell Apple as it is to buy! Here's how to sell Apple shares that you already own.
Open your investment app. If you've got one with desktop access, you can log in online
Go to your portfolio. This should be in the main menu
Find your shares. You may be able to search your portfolio
Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
Sell your Apple shares. Your investment platform will let you know when your shares are sold
Most dealing providers will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.
The easiest way to get hold of some Apple shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Apple shares.
Yes. When you investing in a US stock, you need to complete a W8-BEN form to minimise your tax liability. Whether these are automatically handled for you depends on your broker, so it would be a good idea to check with them directly.
George is a deputy editor at Finder. He has previously written for The Motley Fool UK, Nasdaq, Freetrade, Investing in the Web, MoneyMagpie, Online Mortgage Advisor, Wealth, and Compare Forex Brokers.
He's focused on making personal finance and investing engaging for everyone. To do this he draws from previous work and his Level 4 Diploma for Financial Advisers (DipFA), sharing what he’s learnt. When he’s not geeking out about money, you’ll find him playing sports and staying active.
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