More than just a phone maker, Apple is an iconic cultural movement with innovation at its core. So it came as no surprise when it pipped everybody else to the post with the first $1 trillion valuation for a US public company, back in 2018. It’s a tech stock ecosystem giant - offering both services and hardware, and with artificial intelligence (AI) enhancing its revenue streams.
With a loyal customer base and a strong ability to monetise hardware and software, buying Apple shares provide exposure to one of the most profitable companies on the planet. However, its premium valuation and reliance on hardware upgrades remain some fruity areas to keep an eye on.
April 23, 2025: The European Commision hit Meta Platforms and Apple with €200m and €500m fines respectively, after ruling the tech giants had breached its Digital Markets Act. Apple's App Store was called out for not letting users be told about alternative offers outside of the platform. Meanwhile Meta was called out for not giving users enough choice over how data captured across platforms is tied together under a new "consent or pay" model.
April 12, 2025: US President Donald Trump announced a backdated exemption from crippling tariffs – to be granted to smartphones, computers, semiconductors, solar cells and selected other electronic devices. However uncertainty returned within a matter of days, when a Truth Social post from Trump said that these items were "just moving to a different tariff 'bucket.'"
April 9, 2025: President Trump's 104% tariff on imports from China came into full effect, with tariff sabre-rattling having already wiped more than 20% off Apple's market cap in 5 days. Apple was granted an exemption from tariffs when Trump was first in office, but as yet, has not secured such a deal this time around. Analyst Dan Ives of Wedbush speculated that an iPhone manufactured in the US would cost $3,500, but regardless, the process of "on-shoring" (a word rarely heard before this saga began) would take years. Apple's Q1 earnings update lands on May 1, and will cover the launch of the iPhone 16e.
April 3, 2025: Tech stocks including Apple, Microsoft and Nvidia reeled at the prospect of having to shoulder tariffs on hardware imported from places like Taiwan, China and Mexico. Apple manufactures most of its products in China, while Nvidia's chips are made in Taiwan before heading to assembly lines in Mexico. Happy Liberation Day guys!
Both exchange rates and share prices fluctuate in real time, so the costs estimated here should be considered as a guide only. They don't factor in spreads, which can be hard to pin down. Always refer to the platform itself for availability and pricing.
Quantity of shares
| Platform | Finder Score | Account fee | Min. initial deposit | Trade cost | Link |
|---|---|---|---|---|---|
|
9
Excellent
|
£0 | $100 | £772.53 |
Go to siteCapital at risk
|
 |
9.1
Excellent
|
£0 | £0 | £774.37 |
Go to siteCapital at risk
|
|
9
Excellent
|
From £0 | £0 | £772.14 |
Go to siteCapital at risk
|
 |
8.8
Great
|
£0 | £0 | £767.01 |
Go to siteCapital at risk
|
|
9.2
Excellent
|
£0 | £0 | £770.61 |
Go to siteCapital at risk
|
 |
8.5
Great
|
£0 (0.45% for funds) | £1 | £786.39 |
Go to siteCapital at risk
|
Full comparison of share dealing platforms
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Buying shares in just one company is generally considered a riskier bet than investing in a range of investments - AKA a "diversified portfolio". Experts generally recommend holding a mix of investments in specific assets and funds. Funds are ready-made portfolios of multiple companies' shares (potentially including Apple), and the idea is that drops in the value of one constituent company's share price might be offset by rises in others.
Apple is a major part of the NASDAQ, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).
ETF |
Icon |
1-year performance (to May. '25) |
5-year performance (to May. '25) |
Link |
|---|---|---|---|---|
| Invesco S&P 500 ETF (SPXP) |  |
5.90% | 97.43% | Invest Capital at risk |
| Xtrackers S&P 500 Swap ETF 1C (XSPX) |  |
5.86% | 97.01% | Invest Capital at risk |
| iShares Core S&P 500 ETF USD (Acc) (CSP1) |  |
5.83% | 95.63% | Invest Capital at risk |
| HSBC S&P 500 ETF (HSPX) |  |
4.64% | 84.42% | Invest Capital at risk |
Rather um, big. In fact, this is how Apple's market cap ($3.2 trillion) compares to the GDP of countries.
Review technicals and fundamentals to help you determine if now's a good time for you to invest.
View Apple's price performance, share price volatility, historical data and technicals.
The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.
Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.
Historical closes compared with the last close of $205.35
| 1 week (2025-04-27) | -1.88% |
|---|---|
| 1 month (2025-04-04) | 9.01% |
| 3 months (2025-02-04) | -9.94% |
| 6 months (2024-11-04) | -8.10% |
| 1 year (2024-05-04) | 11.98% |
| 2 years (2023-05-04) | 18.31% |
| 3 years (2022-05-04) | 30.99% |
| 5 years (2020-05-04) | 176.05% |
"Undoubtedly, an Apple investment 10 years ago would have been more ideal, but there may be more growth ahead. Apple stock has been on a tear for the last decade or so, and it’s unlikely to see such explosive growth anytime soon.
However, the stock has more than doubled since 2020, and many investors probably weren’t predicting that. Apple has excellent products and holds the majority market share for smartphones, allowing it to churn out money. The challenge now will be if it can continue to innovate and create more revolutionary products.
Future growth may be limited if it relies on the iPhone alone. But if Apple can find new and exciting ways to spark our imagination, who knows where the stock’s limit is? "
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
DeepSeek is not a publicly-traded company, but you can invest in similar companies, or swoop on stocks impacted by “the DeepSeek effect”.
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