How to buy Alphabet shares

Grab a slice of the Californian tech behemoth that's shaped the way we use the web.

Alphabet was created under a restructuring of Google in 2015. It's now Google's parent, and one of the biggest companies in the world. Alphabet shares are publicly traded on the NASDAQ in US dollars.

How to buy shares in Alphabet

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. To trade US shares you'll need to complete a W8-BEN form – typically part of the sign-up process.
  2. Fund your account. Add money to your account via bank transfer or debit card.
  3. Search the platform by ticker symbol. GOOGL in this case.
  4. Choose an order type. Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or investment amount.
  5. Submit the order. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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Alphabet stock chart

Use our annotated Alphabet stock chart to see performance history. Tap or hover over the dots to read key updates.

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So how big is Google?

Rather um, big. In fact, this is how Google's market cap ($3.4 trillion) compares to the GDP of countries.

Countries with a smaller GDP than Google's market cap

Countries whose GDPs combined match Google's market cap

Is it a good time to buy Alphabet stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Alphabet's price performance, share price volatility, historical data and technicals.

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Historical closes compared with the last close of $359.51

1 week (2026-10-28) -0.67%
1 month (2026-10-04) -2.66%
3 months (2026-08-04) 6.99%
6 months (2026-05-04) 8.94%
1 year (2025-11-04) 97.53%
2 years (2024-11-04) 92.74%
3 years (2023-11-04) 186.64%
5 years (2021-11-04) 183.15%
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Is Alphabet under- or over-valued?

Valuing a stock is incredibly difficult, let alone a "Magnificent 7" stock, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Alphabet P/E ratio, PEG ratio and EBITDA.

Alphabet's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 15x. In other words, Alphabet's shares trade at around 15x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of March 2025 (25.37). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, Alphabet's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

Alphabet's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.0098. A PEG ratio close to 1 can be interpreted as meaning shares offer reasonable value for the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Alphabet's PEG ratio in relation to those of similar companies.

Alphabet's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $185.5 billion (£137.4 billion).

The EBITDA is a measure of Alphabet's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

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