All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Dodl vs Wealthify
We compare AJ Bell's new investment app, Dodl, against Wealthify. See who came out on top.
AJ Bell has launched a brand-new investment app called Dodl. The new app has a set of ready-made portfolios available for its users to invest in. Wealthify is a robo-advisor in the UK that offers a range of ready made portfolios. We’ve put the two apps head to head to find out whether Dodl is better than Wealthify. As Wealthify offers only robo-advice (compared with Dodl’s additional investment options), we’re only comparing the robo-advice capabilities of these two providers. We’ve compared the products available, the portfolios on offer, the fees, features and learning resources of both platforms.
Dodl vs Wealthify: Vital statistics
![]() | ![]() | |
Finder rating | ★★★★★ | ★★★★★ |
Customer satisfaction rating | ★★★★★ | |
Costs rating | ★★★★★ | ★★★★★ |
Stocks and shares ISA available? | ||
FSCS protected? | ||
More Info | Go to site More Info |
Wealthify has a noticeably lower costs rating, which we compare in more detail below.
Round 1: Products
![]() | ![]() | |
Stocks and shares ISA | ||
Lifetime ISA (LISA) | ||
Pension | ||
More Info | Go to site More Info |
Both Dodl and Moneybox let you invest in a stocks and shares ISA and a pension. Dodl also lets you invest in a lifetime ISA LISA), which lets you save up to £4,000 per year for your first home or for retirement. The government contributes £1,000 for every £4,000 invested.
- Winner:Dodl
Round 2: Portfolios
![]() | ![]() | |
Portfolios rating | ★★★★★ | |
Risk assessment quiz | ||
Number of portfolios on offer | 7 | 5 |
Ethical portfolios on offer | ||
Managed portfolios on offer | ||
More Info | Go to site More Info |
Dodl has a great range of ready made portfolios, with AJ Bell’s 7 portfolios available to invest in. These are fully managed and there are ethical choices available. Wealthify just has 5 available, but you can choose a socially responsible option and they are all fully managed.
- Winner:Dodl
Round 3: Costs
![]() | ![]() | |
Costs rating | ★★★★★ | ★★★★★ |
Annual cost of investing £10,000 | £15.00 | £82.00 |
Annual cost of investing £100,000 | £150.00 | £820.00 |
Annual cost of investing £1m | £1500.00 | £8,200.00 |
More Info | Go to site More Info |
Dodl is the clear winner when we compare the fees of both platforms. Dodl charges a 0.15% platform fee, plus there are ongoing fund charges for each of the ready made portfolios which is 0.31% for all funds except the responsible fund (which charges 0.45%). Even once you’ve considered these fees, Dodl comes out cheaper than Wealthify annually.
- Winner:Dodl
Round 4: Features
![]() | ![]() | |
Features rating | ★★★★★ | ★★★★★ |
Desktop or web access | ||
iPhone app | ||
Android app | ||
In-app news and research | ||
In-app top-up | ||
Keep in mind | Capital at risk | Capital at risk |
More Info | Go to site More Info |
The graphs in Dodl are pretty nice – you can select a part of the graph and it tells you the price and the date, so they’re more interactive than other apps we’ve reviewed.
- Winner:Wealthify
Round 5: Learning resources
![]() | ![]() | |
Resources rating | ★★★★★ | ★★★★★ |
Guides | ||
Videos and walkthroughs | ||
In-depth learning tools (training courses, etc.) | ||
Demo account | ||
Advice | ||
More Info | Go to site More Info |
In terms of learning resources, both providers could offer more, but Dodl’s are better than Wealthify’s. Neither one has videos, walkthroughs or a demo account for beginners to practise with. Both Wealthify and Dodl have guides to help their users find out what they need to know. We really like Dodl’s approach — it’s got a “learn” tab on the app with guides and in-depth tools that can help you get started, which we think is vital for a beginner investment platform.
Neither platform offers financial advice.
- Winner:Dodl
Our verdict: Is Dodl better than Wealthify?
We really like both Dodl and Wealthify for their ready-made options, but Dodl is a clear winner when you put them up against one another. It trumped Wealthify for products, portfolios, fees and learning resources.
Dodl could certainly do better with its news and research.
More guides on Finder
-
Trading order types explained
Find out how to use trading orders to manage risk.
-
Investing in mining stocks
Mining stocks offer the opportunity for long-term profits, but international political shifts may halt growth and impact cash flow.
-
NASDAQ vs NYSE
Find out the key differences between the NASDAQ and the NYSE.
-
Investing in real estate stocks
Real estate investment trusts are popular among investors, but they come with unique risks. Here’s what you need to know about the real estate sector.
-
NASDAQ Composite vs NASDAQ 100
Find out the key differences between the NASDAQ Composite and the NASDAQ 100.
-
FTSE 250 vs S&P 500
Find out the key differences between the FTSE 250 and the S&P 500.
-
NASDAQ vs Dow Jones
Find out the key differences between the NASDAQ and the Dow Jones.
-
Dow Jones vs S&P 500
Find out the key differences between the Dow Jones and the S&P 500.
-
FTSE 100 vs Dow Jones
Find out the key differences between the FTSE 100 and the Dow Jones.
-
Streaming stocks: Popular streaming service companies to invest in
Streaming stocks can be rewarding, but there are risks involved that could impact your profits. Find out how to invest in streaming companies.
Ask an Expert