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Dodl vs Wealthify
We compare AJ Bell's new investment app, Dodl, against Wealthify. See who came out on top.
AJ Bell has launched a brand-new investment app called Dodl. The new app has a set of ready-made portfolios available for its users to invest in. Wealthify is a robo-advisor in the UK that offers a range of ready made portfolios. We’ve put the two apps head to head to find out whether Dodl is better than Wealthify. As Wealthify offers only robo-advice (compared with Dodl’s additional investment options), we’re only comparing the robo-advice capabilities of these two providers. We’ve compared the products available, the portfolios on offer, the fees, features and learning resources of both platforms.
Dodl vs Wealthify: Vital statistics
 |  | |
| Finder rating | ★★★★★ | ★★★★★ |
| Customer satisfaction rating | ★★★★★ | ★★★★★ |
| Costs rating | ★★★★★ | ★★★★★ |
| Stocks and shares ISA available? | ||
| FSCS protected? | ||
| More Info | Go to site More Info |
Wealthify has a noticeably lower costs rating, which we compare in more detail below.
Round 1: Products
| | |
| Stocks and shares ISA | ||
| Lifetime ISA (LISA) | ||
| Pension | ||
| Keep in mind | Capital at risk | Capital at risk |
| More Info | Go to site More Info |
Both Dodl and Moneybox let you invest in a stocks and shares ISA and a pension. Dodl also lets you invest in a lifetime ISA LISA), which lets you save up to £4,000 per year for your first home or for retirement. The government contributes £1,000 for every £4,000 invested.
- Winner:Dodl
Round 2: Portfolios
| | |
| Portfolios rating | ★★★★★ | |
| Risk assessment quiz | ||
| Number of portfolios on offer | 7 | 5 |
| Ethical portfolios on offer | ||
| Managed portfolios on offer | ||
| More Info | Go to site More Info |
Dodl has a great range of ready made portfolios, with AJ Bell’s 7 portfolios available to invest in. These are fully managed and there are ethical choices available. Wealthify just has 5 available, but you can choose a socially responsible option and they are all fully managed.
- Winner:Dodl
Round 3: Costs
| | |
| Costs rating | ★★★★★ | ★★★★★ |
| Annual cost of investing £10,000 | £15.00 | £82.00 |
| Annual cost of investing £100,000 | £150.00 | £820.00 |
| Annual cost of investing £1m | £1500.00 | £8,200.00 |
| More Info | Go to site More Info |
Dodl is the clear winner when we compare the fees of both platforms. Dodl charges a 0.15% platform fee, plus there are ongoing fund charges for each of the ready made portfolios which is 0.31% for all funds except the responsible fund (which charges 0.45%). Even once you’ve considered these fees, Dodl comes out cheaper than Wealthify annually.
- Winner:Dodl
Round 4: Features
| | |
| Features rating | ★★★★★ | ★★★★★ |
| Desktop or web access | ||
| iPhone app | ||
| Android app | ||
| In-app news and research | ||
| In-app top-up | ||
| Keep in mind | Capital at risk | Capital at risk |
| More Info | Go to site More Info |
The graphs in Dodl are pretty nice – you can select a part of the graph and it tells you the price and the date, so they’re more interactive than other apps we’ve reviewed.
- Winner:Wealthify
Round 5: Learning resources
| | |
| Resources rating | ★★★★★ | ★★★★★ |
| Guides | ||
| Videos and walkthroughs | ||
| In-depth learning tools (training courses, etc.) | ||
| Demo account | ||
| Advice | ||
| More Info | Go to site More Info |
In terms of learning resources, both providers could offer more, but Dodl’s are better than Wealthify’s. Neither one has videos, walkthroughs or a demo account for beginners to practise with. Both Wealthify and Dodl have guides to help their users find out what they need to know. We really like Dodl’s approach — it’s got a “learn” tab on the app with guides and in-depth tools that can help you get started, which we think is vital for a beginner investment platform.
Neither platform offers financial advice.
- Winner:Dodl
Our verdict: Is Dodl better than Wealthify?
We really like both Dodl and Wealthify for their ready-made options, but Dodl is a clear winner when you put them up against one another. It trumped Wealthify for products, portfolios, fees and learning resources.
Dodl could certainly do better with its news and research.
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