The 10 best affordable makeup brands you need to know about

Cheap makeup doesn't have to compromise on quality. We recommend these brands for being affordable and fabulous.

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There’s a nice feeling that comes with splurging on high-end makeup. But let’s face it, it’s not sustainable for your bank account. What’s better? You can actually find some great beauty products at budget-friendly prices. Don’t be fooled into thinking expensive means fantastic; you can still create glamorous and fabulous beauty looks for less.

Check out the list we compiled for you on some of the best brands you need to know about, and we also acknowledge the top-performing products from each brand. Not only are the prices low, but they are also incredibly easy to get your hands on.


revolution Image: InstagramImage source: Instagram

1. Revolution

There are so many reasons to be excited about this cult UK beauty brand. Not only is it crazy affordable, but the products are used by professional makeup artists because they are just that good. The products are pigmented, some items are vegan and they’re all cruelty free!

Price range: £1 to £30.

Our favourite product: The Revolution Re-loaded Velvet Rose Eye Shadow Palette is £4 for 15 shades.

Where to buy:


Picture not described: Nyx_Instagram_450x450.jpg Image: InstagramImage source: Instagram

2. NYX Professional Makeup

From glittery loose pigments to all different types of lipsticks, NYX knows how to create inexpensive, high-quality makeup. There is no need to splurge on designer brands when NYX is so easily accessible online.

Price range: £3.50 to £22.

Our favourite product: The NYX Professional Makeup Soft Matte Lip Cream Liquid Lipstick is a comfortable liquid lipstick for £6.

Where to buy:


essence Image: InstagramImage source: Instagram

3. essence

essence has a range of beauty products, including shiny highlighters and fun eyeshadow palettes. The brand has been used and loved by UK customers for years because the products are cheap and they perform well. What’s better? essence doesn’t test on animals.

Price range: £1 to £10.

Our favourite product: The I Love Extreme mascara is only £2.80 and performs like a high-end product.

Where to buy:


elf Image: InstagramImage source: Instagram

4. e.l.f. Cosmetics

e.l.f. Cosmetics carries a wide range of products (even skincare) at an affordable price. You get immense colour pay-off without having to break the bank, which is definitely something we can get behind.

Price range: £3 to £20.

Our favourite product: The e.l.f. Mineral Infused Face Primer Mineral gives you bang for your buck. It’s only £7.60 and makes your skin looks poreless.

Where to buy:


australiscosmetics Image: InstagramImage source: Instagram

5. Australis

Australis is an Aussie brand favourite for good reason. It ticks all the boxes – the products are good quality, vegan, cruelty free and super affordable. You can pick them up at Superdrug or Amazon.

Price range: £3.99 to £15.

Our favourite product: The Australis High Life Highlighting Powder performs the same as a powder from MAC. It’s an absolute steal at £10.82.

Where to buy:


wet n wild Image: InstagramImage source: Instagram

6. Wet N Wild

The insanely popular makeup brand from the US has made its way to UK beauty lovers. The range is pigmented and performs really well. It’s 100% cruelty free and is loved by celebrities such as Paris Hilton and Claire Danes. The best bit? The price, of course.

Price range: £1 to £46.

Our favourite product: For pigmented and long-lasting colour, the Wet N Wild Color Icon Blush from as little as £2.84.

Where to buy:


Maybelline Image: Instagram

Image source: Instagram

7. Maybelline

Maybelline has found a home in thousands of beauty stores across the UK. It started in 1913 with the idea to darken girls’ lashes and make brows more dramatic. The formula of affordable makeup is a must-try for beauty lovers.

Price range: £2 to £26.

Our favourite product: For a warm metallic sheen, the Maybelline By FaceStudio® Master Chrome Metallic Highlighter for just £5.55.

Where to buy:


models Image: InstagramImage source: Instagram

8. Models Own

Models Own is all about achieving pigmented colour at a low price. The brand started with nail polish but has now expanded to beautiful products for both the face and eyes.

Price range: £2 to £15.

Our favourite product: The brand’s Models Own MyShadow - Eyeshadow Dust is a party must-have product at just £3.95.

Where to buy:


LA girl Image: InstagramImage source: Instagram

9. L.A. Girl

The idea behind L.A. Girl is to introduce the professional standards of makeup to the average consumer. The products are very easy to use and super pigmented. What’s better? L.A. Girl is affordable, which means you can create impressive makeup looks at home for way less.

Price range: £4 to £13.

Our favourite product: The L.A. Girl PRO.Conceal HD Concealer is lightweight and full-coverage for just £5.

Where to buy:


L'Oreal Image: InstagramImage source: Instagram

10. L’Oreal

L’Oreal is the destination for professional makeup in a number of different formulas. It’s adored by beauty experts and makeup lovers across the globe. Discover the best of this French brand trusted in the UK.

Price range: £4 to £15.

Our favourite product: Dull skin in need of a fix? The L'Oreal Paris Glow Mist will help you to get your glow on for just £10.

Where to buy:


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