The 10 best affordable makeup brands you need to know about

Cheap makeup doesn't have to compromise on quality. We recommend these brands for being affordable and fabulous.

Updated . What changed?

Fact checked

There’s a nice feeling that comes with splurging on high-end makeup. But let’s face it, it’s not sustainable for your bank account. What’s better? You can actually find some great beauty products at budget-friendly prices. Don’t be fooled into thinking expensive means fantastic; you can still create glamorous and fabulous beauty looks for less.

Check out the list we compiled for you on some of the best brands you need to know about, and we also acknowledge the top-performing products from each brand. Not only are the prices low, but they are also incredibly easy to get your hands on.


Top affordable makeup brands
revolution Image: InstagramImage source: Instagram

1. Revolution

There are so many reasons to be excited about this cult UK beauty brand. Not only is it crazy affordable, but the products are used by professional makeup artists because they are just that good. The products are pigmented, some items are vegan and they’re all cruelty free!

Price range: £1 to £30.

Our favourite product: The Revolution Re-loaded Velvet Rose Eye Shadow Palette is £4 for 15 shades.

Where to buy:


Picture not described: Nyx_Instagram_450x450.jpg Image: InstagramImage source: Instagram

2. NYX Professional Makeup

From glittery loose pigments to all different types of lipsticks, NYX knows how to create inexpensive, high-quality makeup. There is no need to splurge on designer brands when NYX is so easily accessible online.

Price range: £3.50 to £22.

Our favourite product: The NYX Professional Makeup Soft Matte Lip Cream Liquid Lipstick is a comfortable liquid lipstick for £6.

Where to buy:


essence Image: InstagramImage source: Instagram

3. essence

essence has a range of beauty products, including shiny highlighters and fun eyeshadow palettes. The brand has been used and loved by UK customers for years because the products are cheap and they perform well. What’s better? essence doesn’t test on animals.

Price range: £1 to £10.

Our favourite product: The I Love Extreme mascara is only £2.80 and performs like a high-end product.

Where to buy:


elf Image: InstagramImage source: Instagram

4. e.l.f. Cosmetics

e.l.f. Cosmetics carries a wide range of products (even skincare) at an affordable price. You get immense colour pay-off without having to break the bank, which is definitely something we can get behind.

Price range: £3 to £20.

Our favourite product: The e.l.f. Mineral Infused Face Primer Mineral gives you bang for your buck. It’s only £7.60 and makes your skin looks poreless.

Where to buy:


australiscosmetics Image: InstagramImage source: Instagram

5. Australis

Australis is an Aussie brand favourite for good reason. It ticks all the boxes – the products are good quality, vegan, cruelty free and super affordable. You can pick them up at Superdrug or Amazon.

Price range: £3.99 to £15.

Our favourite product: The Australis High Life Highlighting Powder performs the same as a powder from MAC. It’s an absolute steal at £10.82.

Where to buy:


wet n wild Image: InstagramImage source: Instagram

6. Wet N Wild

The insanely popular makeup brand from the US has made its way to UK beauty lovers. The range is pigmented and performs really well. It’s 100% cruelty free and is loved by celebrities such as Paris Hilton and Claire Danes. The best bit? The price, of course.

Price range: £1 to £46.

Our favourite product: For pigmented and long-lasting colour, the Wet N Wild Color Icon Blush from as little as £2.84.

Where to buy:


Maybelline Image: Instagram

Image source: Instagram

7. Maybelline

Maybelline has found a home in thousands of beauty stores across the UK. It started in 1913 with the idea to darken girls’ lashes and make brows more dramatic. The formula of affordable makeup is a must-try for beauty lovers.

Price range: £2 to £26.

Our favourite product: For a warm metallic sheen, the Maybelline By FaceStudio® Master Chrome Metallic Highlighter for just £5.55.

Where to buy:


models Image: InstagramImage source: Instagram

8. Models Own

Models Own is all about achieving pigmented colour at a low price. The brand started with nail polish but has now expanded to beautiful products for both the face and eyes.

Price range: £2 to £15.

Our favourite product: The brand’s Models Own MyShadow - Eyeshadow Dust is a party must-have product at just £3.95.

Where to buy:


LA girl Image: InstagramImage source: Instagram

9. L.A. Girl

The idea behind L.A. Girl is to introduce the professional standards of makeup to the average consumer. The products are very easy to use and super pigmented. What’s better? L.A. Girl is affordable, which means you can create impressive makeup looks at home for way less.

Price range: £4 to £13.

Our favourite product: The L.A. Girl PRO.Conceal HD Concealer is lightweight and full-coverage for just £5.

Where to buy:


L'Oreal Image: InstagramImage source: Instagram

10. L’Oreal

L’Oreal is the destination for professional makeup in a number of different formulas. It’s adored by beauty experts and makeup lovers across the globe. Discover the best of this French brand trusted in the UK.

Price range: £4 to £15.

Our favourite product: Dull skin in need of a fix? The L'Oreal Paris Glow Mist will help you to get your glow on for just £10.

Where to buy:


Beauty sales and discounts

AmazonAmazon
New daily!

25% off everything | New Amazon discount codes released daily!

Amazon releases new vouchers daily with savings of up to 25% off every category! Browse specific products from headphones to household essentials, supplements, fitness equipment, tech and homeware. T&Cs apply.

Last verified

New daily!
GlossyboxGlossybox
Exclusive

Exclusive: First box for £12

Use our exclusive discount code to get your first box from Glossybox for just £12! T&Cs apply.

Last verified

Exclusive

Discount code ends

GlossyboxGlossybox
Exclusive

Exclusive: 10% off all subscriptions

Treat yourself and use our exclusive discount code to get 10% off Glossybox subscriptions! T&Cs apply

Last verified

Exclusive

Discount code ends

PhizzPhizz
Exclusive

Exclusive: 20% off multivitamin hydration tablets

Phizz 2-in-1 multivitamin hydration tablets contain 19 essential vitamins and minerals and hydrate you up to 3x faster than water alone. Use this exclusive discount code to get 20% off your order at Phizz! T&Cs apply.

Last verified

Exclusive
Feel MultivitaminFeel Multivitamin
Exclusive

Exclusive: 50% off the first multivitamin month

Best quality ingredients handpicked to guarantee a high-calibre multivitamin. Formula that works. Cancel or pause anytime. Order now with our exclusive discount code! T&Cs apply.

Last verified

Exclusive

Discount code ends

Nails IncNails Inc

10% off when you spend £30

Get 10% off orders over £30 at Nails Inc with this discount code! Pick up a treat today. T&Cs apply.

Last verified

Very.co.ukVery.co.uk

Up to 30% on selected Philips

For a limited time only save up to 30% on selected Philips products while shopping at Very! Grab a bargain today. T&Cs apply.

Last verified

Discount code ends

Very.co.ukVery.co.uk

Save up to 50% on selected Electrical Beauty

From electric toothbrushes to hair straighteners, explore Very's complete selection of electrical beauty products and save up to 50% off selected Electrical Beauty now! T&Cs apply.

Last verified

Deal ends

LittlewoodsLittlewoods
Hot!

Up to 30% on Selected Philips

For a limited time only save up to 30% on selected Philips products while shopping at Littlewoods! T&Cs apply.

Last verified

Get deal
Hot!

Deal ends

Revolution BeautyRevolution Beauty

3 for 2 on Skincare products

Treat yourself to a beauty bag update with this 3 for 2 offer on Skincare products at Revolution Beauty! T&Cs apply.

Last verified

Deal ends

Benefit CosmeticsBenefit Cosmetics

Free reversible face mask

Get a free Benefit mask when you buy The POREfessional: Super Setter & one other full size product. T&Cs apply.

Last verified

Discount code ends

GlossyboxGlossybox

30% off GLOSSYBOX Skincare

Get 30% off the entire vegan, cruelty free and environmentally friendly range for a limited time only. T&Cs apply.

Last verified

Discount code ends

GlossyboxGlossybox

First Glossybox for £11!

For a limited time only use this code at the Glossybox checkout and get your first box for just £11! Don't miss out! T&Cs apply.

Last verified

Discount code ends

AvonAvon

£5 off when you spend £30

Treat yourself this payday with this limited offer. Save £5 off orders over £30 until the end of the month! T&Cs apply.

Last verified

Discount code ends

AvonAvon

Celebrate Mother's Day with 2 for £15 of fragrance

Treat your mum this Mother’s Day with this special offer from Avon! Get 2 for £15 on selected fragrance now. T&Cs apply.

Last verified

Discount code ends

LullaBellzLullaBellz

Save up to 30% off selected styles

It's so easy to clip in a straight, curly or wavy style, whether you're looking for a complete transformation or the extra length and volume for confidence. Shop now and save up to 30% off! T&Cs apply.

Last verified

Deal ends

MankindMankind
Top deal!

Save 20% on your first order at Mankind!

Love shopping at Mankind? Enter this code at the checkout now and get 20% off your first order! T&Cs apply.

Last verified

Top deal!
HQhairHQhair
Top deal!

Save up to 20% off your haul at HQhair!

Grab a bargain today with this discount code at Hqhair! T&Cs apply.

Last verified

Top deal!
Beauty ExpertBeauty Expert
Top deal!

Save up to 20% on your first order at Beauty Expert!

Use this discount code at the checkout to get up to 20% on your first order at Beauty Expert. Grab a beauty bargain today! T&Cs apply.

Last verified

Top deal!
ASOSASOS
Students!

Special! 10% Student Discount

Calling all students! ASOS wants to help you out with an extra special discount! For a limited time only enjoy 10% off your order. T&Cs apply.

Last verified

Students!
Fragrance DirectFragrance Direct
Top deal!

10% off major brands

Use this discount code to get an extra 10% off brands including off Marc Jacobs, DKNY, Cacharel, Ghost, Tommy Hilfiger, NUXE, Philosophy, Fanola, Mad Beauty and Wet Brush! T&Cs apply.

Last verified

Top deal!

Discount code ends

Fragrance DirectFragrance Direct
Super!

£10 off orders over £75

Get £10 off your order when you spend £75 or more! Just enter this discount code at the Fragrance Direct checkout to claim. T&Cs apply

Last verified

Super!

Discount code ends

Fragrance DirectFragrance Direct

£5 off orders over £50

It's easy to spend £50 at Fragrance Direct, so when you do - use this discount code to save £5 on your order. T&Cs apply.

Last verified

Fragrance DirectFragrance Direct
Free delivery!

Free delivery on orders over £25

Get your Fragrance Direct order delivered for free when you spend £25 or more. Just use this discount code today! T&Cs apply.

Last verified

Free delivery!
The Protein WorksThe Protein Works

Extra 15% off orders over £40

The Protein Works offers a wide range of cutting edge sports nutrition products. From the very best tasting protein shakes to protein packed, freshly baked snacks, shop now! T&Cs apply.

Last verified

Discount code ends

LOOKFANTASTICLOOKFANTASTIC
Top deal!

Save 20% selected skincare

Need to update your beauty bag? Shop now and get 20% on selected skincare from LOOKFANTASTIC! T&Cs apply.

Last verified

Top deal!
LOOKFANTASTICLOOKFANTASTIC

Mother's Day gifts

Celebrate your mum in style with the memorable must-haves from LOOKFANTASTIC to mark the special occasion! Shop now. T&Cs apply.

Last verified

Deal ends

allbeautyallbeauty
Mother's Day!

Mother's Day: up to 60% off

Looking for the perfect gift for your mum? Shop Mother's Day Gifts & Sets at Allbeauty today and save up to 60% off! T&Cs apply.

Last verified

Get deal
Mother's Day!

Deal ends

allbeautyallbeauty
Free delivery

Free UK delivery on orders over £20

Spend £20 or more at allbeauty.com now and get your order delivered for free! Allbeauty, everything you need to stay beautiful. T&Cs apply.

Last verified

Free delivery
allbeautyallbeauty

Save up to 25% off on Benefit products

The UK's number 1 for mascara, brows, primer and face colour! Try our makeup bag must-haves such as Hoola, Precisely my Brow and They’re Real mascara. Shop now. T&Cs apply.

Last verified

allbeautyallbeauty
Popular!

Save up to 52% off Elizabeth Arden

Shop elegant scents that fills the senses. Now beauty products from Elizabeth Arden at amazing prices! Save up to 52% off! T&Cs apply.

Last verified

Get deal
Popular!
allbeautyallbeauty

Versace save an extra 10% off

Versace is one of the world's leading iconic superbrands and a glamourous symbol of Italian style. From the ultra-luxurious new Eros Pour Femme to stunning Bright Crystals, shop now. T&Cs apply

Last verified

allbeautyallbeauty

Extra 10% off all Ghost fragrances

Use this discount code for extra 10% off your next Ghost fragrance! Ghost is a floral fragrance that combines jasmine with rose petals and blends soft vanilla and earthy sandalwood, hibiscus with a hint of musk. T&Cs apply.

Last verified

allbeautyallbeauty

Extra 20% off Murad

Shop the world's best skin care from Murad at Allbeauty. T&Cs apply.

Last verified

allbeautyallbeauty

Save 10% off Caudalie

Caudalie, beauty products that are not only effective but also natural and luxurious. Shop the range and save 10% off with the promo code. T&Cs apply.

Last verified

EyekoEyeko

Get 10% off our Mascara On/Off Duo

Shop the Mascara and Eye Make-Up Remover in one now and get 10% off Eyeko's Mascara On/Off Duo! T&Cs apply.

Last verified

Discount code ends

MyproteinMyprotein

Up to 60% off sale orders plus extra 25% off

Copy this code to save an extra 25% of sale items at Myprotein. What's more you can get free next day delivery for orders over £40. T&Cs apply

Last verified

Discount code ends

Aurelia SkincareAurelia Skincare
New customers!

10% off your first order

Use this discount code now to save 10% on your first skincare order at Aurelia Skincare! T&Cs apply.

Last verified

New customers!

Discount code ends

LullaBellzLullaBellz
Free delivery!

Free standard UK delivery on orders over £40

Who doesn't love free delivery? Shop at LullaBellz now and spend £40 or more and get your whole order delivered to your door for free! T&Cs apply.

Last verified

Free delivery!
LOOKFANTASTICLOOKFANTASTIC
Skincare!

Shop 3 for 2 across selected healthy skincare

Shop 3 for 2 across healthy skincare brands including CeraVe, La Roche-Posay and Decleor at LOOKFANTASTIC. Shop now! T&Cs apply

Last verified

Skincare!

Discount code ends

Popular reads

More guides on Finder

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site