Black Friday price tracker

We performed a price analysis of 24 products across 43 retailers over the 12 weeks leading up to Black Friday to find out if the sales really are that good.

Black Friday is the UK’s main sale event of the year, and millions of Brits will be hunting for Black Friday and Cyber Monday deals. In 2021, the UK is forecast to spend no less than £4.8 billion over the sale period, according to Finder’s research.

However, are the sales offered always genuine bargains? Every year there seem to be some products that cost less before or after the Black Friday weekend. To find out, we decided to track a range of products for the 12 weeks leading up to the sales in 2019.

We chose 24 products across the UK’s 6 most popular retail categories, and looked at 4 retailers for each product. The result is a tracker that has analysed thousands of price fluctuations to give a comprehensive look at the validity of the Black Friday sales.


Across all the products, there was an average price reduction of 5.7% on Black Friday, compared to the average price over the previous 12 weeks. However, a quarter (25%) of the products we tracked actually increased in price on Black Friday.

Category Avg. price before BF On Black Friday Price difference
Fashion £64.95 £54.85 -15.54%
Furniture £404.18 £373.51 -7.59%
Household Appliances £253.01 £256.99 1.57%
Electronics £355.38 £345.62 -2.75%
Toys £129.63 £127.21 -1.87%
Video Games/consoles £148.99 £136.96 -8.07%
The best retail category for Black Friday discounts was fashion. On average, the 4 products we tracked in this category were 15.5% cheaper across the 16 price points we monitored. This is almost twice as good a discount than the next best category, video games, where we observed an average price drop of 8.1%.

The worst category for bargains was household appliances. Here, the average price of the 4 products we monitored increased in price by 1.6%, which not ideal for the biggest sale event of the year!

Below you can see the average price changes for all the products in this tracker. The best and worst individual deals from retailers can be found further below.

Item Avg. price before Black Friday Price on Black Friday Price difference Price on Cyber Monday
Ray-ban round metal RB3447 (001 gold/crystal green) £104.03 £86.87 -16.44% £86.87
Nike Pro training leggings (black) £33.53 £30.36 -9.24% £30.74
Men's Levi's Sherpa Denim Trucker Jacket (mayze) £105.01 £84.35 -19.74% £82.50
Adidas Aqua Slides (black) £17.32 £17.85 3.10% £17.85
Item Avg. price before Black Friday Price on Black Friday Price difference Price on Cyber Monday
Tom Dixon Beat Floor Lamp (black) £736.58 £682.69 -7.63% £682.69
Nazanin Kamali for Case Celine Desk (oak) £488.31 £474.05 -3.08% £494.05
HAY Neu 13 Dining Chair (cream white) £197.34 £181.59 -8.04% £181.59
Joseph Joseph Totem Intelligent Waste Recycle Unit (silver, 60L) £193.18 £155.73 -18.49% £174.15
Item Avg. price before Black Friday Price on Black Friday Price difference Price on Cyber Monday
Hotpoint NM11946BCA 9KG 1400 Washing Machine (black) £394.20 £391.01 -0.46% £388.01
Russel Hobbs Inspire Toaster £40.43 £35.75 -11.59% £35.75
Morphy Richards 303128 Turbosteam Pro Steam Iron £70.69 £74.44 5.30% £74.44
Bosch KGN34NL3AG Fridge Freezer (stainless steel) £510.70 £526.75 2.94% £526.75
Item Avg. price before Black Friday Price on Black Friday Price difference Price on Cyber Monday
Apple iPhone X, 64GB (space grey) £818.86 £786.50 -3.95% £786.50
2019 Apple iPad Air, 10.5 inch, 64GB (gold) £462.97 £475.00 2.60% £471.50
Amazon Echo (2ng gen) smart speaker with Alexa (charcoal) £78.14 £69.74 -10.74% £69.74
Fitbit 'inspire' (black) £64.35 £51.24 -20.37% £53.74
Item Avg. price before Black Friday Price on Black Friday Price difference Price on Cyber Monday
LEGO Hogwarts Castle £349.99 £328.24 -6.21% £328.24
Jumanji Board Game £15.22 £15.75 3.44% £14.49
Barbie DreamCamper £74.64 £63.00 -15.60% £63.00
PAW Patrol My Size Lookout Tower £78.65 £101.85 29.50% £97.05
Item Avg. price before Black Friday Price on Black Friday Price difference Price on Cyber Monday
PS4 500gb £236.13 £207.24 -12.23% £206.90
Nintendo Switch Neon Red (neon blue) £266.01 £260.21 -2.18% £260.21
Madden NFL 20 (for PS4) £47.71 £38.96 -18.36% £38.96
Xbox One wireless controller (black) £46.09 £41.43 -10.11% £42.03

The best deals

The 5 best deals

1. Levi’s Sherpa Jacket, Amazon (-36.2%)
2. Fitbit “Inspire”, Amazon (-35.9%)
3. Ray-ban round metal RB3447, John Lewis (-30%)
4. Joseph Joseph Totem Intelligent Waste Recycle Unit, Amazon (-29.6%)
5. Amazon Echo, Currys and Argos (-28.2%)

The worst offenders

The 5 worst deals

1. PAW Patrol My Size Lookout Tower, Amazon (+50.7%)
2. Morphy Richards 303128 Turbosteam Pro Steam Iron, Argos (+14.3%)
3. Adidas Aqua Slides, The Hut (+13.4%)
4. Apple iPhone X, 65GB, Currys (+9.9%)
5. Nike training pro leggings, Amazon (+9.4%)

Black Friday vs Cyber Monday

Cyber Monday was expected to play a significant role in this year’s Black Friday weekend sales, with Finder’s research showing that 92% of Brits planned to shop online over the weekend, compared to just 44% who were going to visit a store. How did the deals on this day compare to the Black Friday prices though?

While the average price of all the products in our tracker were virtually the same (0.1% more expensive on Cyber Monday compared to Black Friday), there were some big individual price changes.

The Jumanji board game, sold by The Works, takes the crown as having the biggest price decrease between Black Friday and Cyber Monday. Shoppers on December 2nd would save £5 compared to the price on Friday on 29th November, which is a saving of 33.4%.

On the other end of the scale, shoppers who purchase a Joseph Joseph Waste Recycling bin from Amazon on Cyber Monday would end up spending an extra £73.70 than they would have on Black Friday, an increase of 58.8%.

The three biggest price increases, and decreases, can be seen below.

Item Black Friday Cyber Monday Percentage change
Jumanji Board Game, The Works £15.00 £9.99 -33.40%
Levi Sherpa Jacket, Debenhams £92.00 £69.00 -25.00%
PAW Patrol Lookout Tower, Amazon £182.40 £163.20 -10.53%
Joseph Joseph Waste Recycle, Amazon £125.30 £199.00 58.82%
Levi Sherpa Jacket, Amazon £53.41 £69.00 29.19%
Fitbit "Inspire", Amazon £39.99 £49.99 25.01%

Individual prices

We’ve put together individual price tracking tables for each of the 24 products that we analysed, so you can see if it’s worth buying now or waiting till later. If you would like to see how an individual product’s prices have changed across 4 different retailers over 13 weeks, then click on the expandable sections below.

“Typically, Black Friday and Cyber Monday sales can be a great opportunity to find a bargain. From our research, it’s clear that consumers favour online shopping and this can be great for comparing prices so you can get the best deal.

“However, it’s easy to impulse buy. Our research last year found that a fifth of people regretted purchases that they had previously made in the sales, so it’s worth planning ahead to avoid post-Black Friday regret. Make lists of your target products, work out how much you can afford to spend and shop around.

– Jon Ostler, CEO of Finder UK

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