Betterment vs. Wealthfront

Betterment and Wealthfront both offer low-fee automated investing and tax-loss harvesting options. But one of these robo-advisors offers a wider range of investment services and support than the other.

Which one is better?

Betterment wins this toss-up — sorry, Wealthfront. Why? Because while both of these robo-advisors offer a respectable service lineup, Betterment has more to offer: fractional investing, a premium service tier and more robust customer support.
That’s a win in my books.
Now, to be fair, both platforms have common offerings, including a sturdy lineup of account options, a 0.25% annual management fee and over 10 asset classes apiece.
But Wealthfront’s customer support is limited to email inquiries, and its investors are required to deposit $500 to open an account. Betterment requires no deposit. Wealthfront also lacks Betterment’s premium service tier, which offers unlimited access to certified financial planners.

Betterment and Wealthfront at a glance

	Betterment	Wealthfront
Overview	Betterment is an online financial advisor that makes investing easier by creating a portfolio just for you, based on your preferences and financial goals. It’s a solid choice for those new to investing.	Wealthfront is an investment firm that removes the guesswork from investing. It helps you build a financial plan and reach your goals with the help of automated investments.
Annual fee	0.25%	0.25%
Minimum deposit to open	$0	$500
Best features	Certified financial planners and fractional shares.	529 accounts and retirement investment plans.
Biggest drawbacks	Account withdrawal delays and limited account selection.	Limited support and a $500 minimum.
Additional features	Advice packages, investing calculators and informative articles.	Educational blog and customized savings plans.
Reputation and customer reviews	Reviews are: Mixed	Reviews are: Mixed
Apple App Store reviews more info button	★★★★★ 4.7/5	★★★★★ 4.8/5
Google Play Store reviews more info button	★★★★★ 4.6/5	★★★★★ 4.6/5
Support	Phone. Call 646-600-8263. Email. Send a request to Betterment’s customer service weekdays 9 a.m. to 6 p.m. Live chat: Available weekends 11 a.m. to 6 p.m. ET.	Phone. Log in to your account to set up a phone call. Email. Send an email through the Wealthfront website.
Learn more	Read our review	Read our review

Benefits

Both Betterment and Wealthfront are chockful of attractive perks and features.

Drawbacks

No robo-advisor is perfect, and both of these platforms have a handful of drawbacks to consider.

Additional features

Outside their core offerings, both Betterment and Wealthfront are equipped with unique features that may sway your decision.

Customer reviews

Customer feedback can help you unearth red flags in a potential broker. Both Betterment and Wealthfront have mixed reviews, but common praise and complaints differ.

What does it mean to rebalance your portfolio?

“Rebalancing” is adjusting your holdings to match the amount you want in certain investments. Say you want your portfolio to hold 50% stocks and 50% bonds.

• In this case, you’d buy an even value of each — say, $5,000 in stocks and $5,000 in bonds. Your portfolio is worth $10,000.

After a few months, the prices of your stocks go up. At this point, your portfolio’s value might be 60% in stocks and 40% in bonds.

• If you have $7,500 in stocks and $5,000 in bonds, your portfolio is now worth $12,500. If you decide to rebalance your portfolio, match your 50/50 mix of stocks and bonds.
• You might sell some stocks and buy bonds — enough so each type once again makes up 50% of your holdings. In the end, you have $6,250 in stocks and $6,250 in bonds.

Tax savings

Tax-loss harvesting is a key feature both Betterment and Wealthfront offer. Both platforms strategically rebalance your portfolio with earned dividends and sell investments at a loss so you can offset income on your taxes. Not all robo-advisors offer tax-loss harvesting, so this is a perk worth considering.
In the sphere of tax-loss harvesting, Betterment and Wealthfront are pretty evenly matched. But check out Wealthfront’s tax-saving features if you have $100,000 or more in your account.
Wealthfront portfolios of $100,00 to $500,000 gain access to stock-level tax-loss harvesting. This is known as direct indexing. Wealthfront’s direct indexing strategy buys individual stocks that make up an index instead of an ETF that tracks the index, providing enhanced tax management by tax-loss harvesting each individual stock. In contrast, an ETF does not offer the ability to tax-harvest individual stocks. For portfolios larger than $500,000, you’ll also gain access to Smart Beta: a strategy that adds securities to your portfolio beyond market-capitalization criteria.
But Betterment’s tax-coordinated portfolio service may also be worth a look. The company distributes highly taxed assets to your IRAs, which offer significant tax advantages. It also distributes low-taxed assets to your taxable accounts.

Bottom line

Betterment and Wealthfront are two of the top robo-advisors on the market, but Betterment’s $0 minimum deposit requirement, fractional shares and premium service tier make it the more robust of the two. Unless you’re seeking a 529 account, Betterment stands as the better-equipped robo-advisor for passive investors.
Not sure about these platforms? Compare other robo-advisors to find the service that best fits your investment goals.

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