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How to buy Apple (AAPL) stocks

Learn how to easily invest in Apple stocks.

Apple Inc (AAPL) is a leading consumer electronics business based in the US. It opened the day at USD$148.3 after a previous close of USD$151.07. During the day the price has varied from a low of USD$147.12 to a high of USD$148.88. The latest price was USD$148.11 (25 minute delay). Apple is listed on the NASDAQ and employs 164,000 staff. All prices are listed in US Dollars.

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How to buy shares in Apple

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – AAPL – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimise your portfolio by tracking your stock.

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How has Coronavirus impacted Apple's stock price?

Since the stock market crash in March caused by coronavirus, Apple's stock price has had significant negative movement.

Its last market close was $148.11, which is 52.69% down on its pre-crash value of $313.05 and 43.55% down on the lowest point reached during the March crash when the stocks fell as low as $212.61.

If you had bought $1,000 worth of Apple stocks at the start of February 2020, those stocks would have been worth $726.96 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $479.88.

Is it a good time to buy Apple stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Apple shares at a glance

Information last updated 2022-11-25.
Open$148.30
High$148.88
Low$147.12
Close$148.11
Previous close$151.07
Change $-2.96
Change % -1.9594%
Volume 31,008,097
Information last updated 2022-11-21.
52-week range$128.65 - $181.88
50-day moving average $147.08
200-day moving average $155.08
Wall St. target price$178.15
PE ratio 24.761
Dividend yield $0.9 (0.61%)
Earnings per share (TTM) $6.11

Apple stock price (NASDAQ:AAPL)

Use our graph to track the performance of AAPL stocks over time.

Apple price performance over time

Historical closes compared with the close of $148.11 from 2022-11-25

1 week (2022-11-16) N/A
1 month (2022-10-23) N/A
3 months (2022-08-23) N/A
6 months (2022-05-25) 5.40%
1 year (2021-11-26) -5.55%
2 years (2020-11-27) 27.03%
3 years (2019-11-27) 267.84
5 years (2017-11-27) 174.09

Is Apple under- or over-valued?

Valuing Apple stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Apple's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Apple's P/E ratio

Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 25x. In other words, Apple shares trade at around 25x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Apple's PEG ratio

Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.9269. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Apple's EBITDA

Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $130.5 billion.

The EBITDA is a measure of a Apple's overall financial performance and is widely used to measure a its profitability.

Apple financials

Revenue TTM $394.3 billion
Operating margin TTM 30.29%
Gross profit TTM $170.8 billion
Return on assets TTM 21.21%
Return on equity TTM 175.46%
Profit margin 25.31%
Book value $3.18
Market capitalisation $2.4 trillion

TTM: trailing 12 months

Apple's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Apple.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Apple's total ESG risk score

Total ESG risk: 26.15

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Apple's overall score of 26.15 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Apple is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Apple's environmental score

Environmental score: 0.99/100

Apple's environmental score of 0.99 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Apple's social score

Social score: 13.98/100

Apple's social score of 13.98 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Apple's governance score

Governance score: 11.18/100

Apple's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Apple is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Apple's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Apple scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Apple hasn't always managed to keep its nose clean.

Apple share dividends

15%

Dividend payout ratio: 14.89% of net profits

Recently Apple has paid out, on average, around 14.89% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.61% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Apple shareholders could enjoy a 0.61% return on their shares, in the form of dividend payments. In Apple's case, that would currently equate to about $0.9 per share.

While Apple's payout ratio might seem low, this can signify that Apple is investing more in its future growth.

Apple's most recent dividend payout was on 9 November 2022. The latest dividend was paid out to all shareholders who bought their shares by 3 November 2022 (the "ex-dividend date").

Have Apple's shares ever split?

Apple's shares were split on a 4:1 basis on 30 August 2020. So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Apple shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Apple shares which in turn could have impacted Apple's share price.

Apple share price volatility

Over the last 12 months, Apple's shares have ranged in value from as little as $128.6476 up to $181.8844. A popular way to gauge a stock's volatility is its "beta".

AAPL.US volatility(beta: 1.25)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.2466. This would suggest that Apple's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Apple overview

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. Further, it provides AppleCare support and cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets.

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