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Prudential vs. Transamerica

In a side-by-side comparison, these insurers are very similar — minus their policy lineups.

Both Prudential and Transamerica are financially strong and offer a robust range of riders to choose from. Your decision might come down to the type of policy you’re looking for.

Life insurance products with Prudential and Transamerica

Variable universal
Indexed universal
Final expense
Protect your loved ones
Compare 12+ top insurers side-by-side to get the best possible deal, and shop return of premium policies online.

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Your premium is determined by your age, gender, occupation and lifestyle. These insurers have similar price points, with rates doubling or tripling for seniors.

If you’re a healthy nonsmoker, here’s what you might pay monthly for a $250,000, 20-year term life policy.

Pacific Life
Pacific Life

*Based on sample rates from Policygenius, August 2019.

Policy riders

Both insurers allow you to customize your coverage with riders. They both offer a comprehensive set of riders, and share a focus on living benefits. Prudential stands out for its estate planning and cash value options, while Transamerica offers return of premium (ROP) and decreasing coverage riders.

Prudential Riders

  • Waiver of premium rider
  • Accelerated death benefit rider
  • Accidental death benefit rider
  • Serious illness rider
  • Estate planning rider
  • Cash value rider
  • Disability income rider
  • Additional death benefit rider

Transamerica Riders

  • Waiver of premium rider
  • Estate protection rider
  • Final expense rider
  • Child and additional insured rider
  • Return of premium rider
  • Decreasing coverage rider
  • Whole life guaranteed insurability rider

Financial strength

An insurer’s financial strength points to its ability to pay out claims. Prudential and Transamerica score top ratings with the four major agencies, which means they have the funds to meet their financial obligations.

In J.D. Power’s latest life insurance study on customer satisfaction, Prudential ranked eighth of 23 insurers surveyed. Transamerica ranked 18th, which indicates there is room for improvement when it comes to customer engagement.

A.M. BestA+ (Superior)A (Excellent)
Moody’sAa3 (High quality)A1 (Good)
Standard & Poor’sAA- (Very strong)AA- (Very strong)
FitchAA- (High quality)A+ (Very high quality)
J.D. Power3 out of 5 circles or “about average”2 out of 5 circles or “the rest”

Customer reviews and reputation

Prudential has an D- rating with the Better Business Bureau (BBB) for its failure to resolve complaints in a timely manner. Customers award the company 1 out of 5 stars. The BBB records 69 complaints in the past three years, most of which relate to billing issues and the claims process.

Transamerica has an A- rating, and the customers have filed 394 complaints over the past three years. Customers give the insurer a slightly better rating: 1.5 out of 5 stars.

Bottom line

These insurers are on par in terms of rates, riders and engagement — but their product lineups differ. Prudential sells survivorship and variable universal policies, while Transamerica offers whole life and final expense insurance.

To explore more options, compare life insurance companies.

Compare life insurance providers

Name Product Issue age Minimum Coverage Maximum Coverage Term Lengths Medical Exam Required
Policygenius - Life Insurance
18 - 85 years old
10, 15, 20, 25, 30 years
Depends on provider and policy
Compare 12+ top insurers side-by-side to get the best possible deal, and shop return of premium policies online.
20 - 60 years old
10, 15, 20, 25 or 30 years
No, for coverage up to $3M
Apply for term life insurance online without the medical exam. Get an instant decision and adjust your coverage at no charge.
18 - 60 years old
5, 10, 15, 20, 25 and 30 years
Compare 40+ insurers and apply online to get the lowest possible price — no medical exam required.
Everyday Life
18 - 70
10, 15, 20, 25, 30, 35 and 40 years.
Ladder multiple life insurance policies to save on the coverage you need for all your debts.
18 - 60 years old
10, 15, 20, 25, 30 years
Get a quote and apply.
21 - 60 years old
10, 15, 20, 25 or 30 years
Depends on policy
No-exam term policies up to $1 million online, with the option to upgrade to permanent life insurance later.

Compare up to 4 providers

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