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Prudential vs. Transamerica
In a side-by-side comparison, these insurers are very similar — minus their policy lineups.
Both Prudential and Transamerica are financially strong and offer a robust range of riders to choose from. Your decision might come down to the type of policy you’re looking for.
Life insurance products with Prudential and Transamerica
Your premium is determined by your age, gender, occupation and lifestyle. These insurers have similar price points, with rates doubling or tripling for seniors.
If you’re a healthy nonsmoker, here’s what you might pay monthly for a $250,000, 20-year term life policy.
*Based on sample rates from Policygenius, August 2019.
Both insurers allow you to customize your coverage with riders. They both offer a comprehensive set of riders, and share a focus on living benefits. Prudential stands out for its estate planning and cash value options, while Transamerica offers return of premium (ROP) and decreasing coverage riders.
- Waiver of premium rider
- Accelerated death benefit rider
- Accidental death benefit rider
- Serious illness rider
- Estate planning rider
- Cash value rider
- Disability income rider
- Additional death benefit rider
- Waiver of premium rider
- Estate protection rider
- Final expense rider
- Child and additional insured rider
- Return of premium rider
- Decreasing coverage rider
- Whole life guaranteed insurability rider
An insurer’s financial strength points to its ability to pay out claims. Prudential and Transamerica score top ratings with the four major agencies, which means they have the funds to meet their financial obligations.
In J.D. Power’s latest life insurance study on customer satisfaction, Prudential ranked eighth of 23 insurers surveyed. Transamerica ranked 18th, which indicates there is room for improvement when it comes to customer engagement.
|A.M. Best||A+ (Superior)||A (Excellent)|
|Moody’s||Aa3 (High quality)||A1 (Good)|
|Standard & Poor’s||AA- (Very strong)||AA- (Very strong)|
|Fitch||AA- (High quality)||A+ (Very high quality)|
|J.D. Power||3 out of 5 circles or “about average”||2 out of 5 circles or “the rest”|
Customer reviews and reputation
Prudential has an D- rating with the Better Business Bureau (BBB) for its failure to resolve complaints in a timely manner. Customers award the company 1 out of 5 stars. The BBB records 69 complaints in the past three years, most of which relate to billing issues and the claims process.
Transamerica has an A- rating, and the customers have filed 394 complaints over the past three years. Customers give the insurer a slightly better rating: 1.5 out of 5 stars.
These insurers are on par in terms of rates, riders and engagement — but their product lineups differ. Prudential sells survivorship and variable universal policies, while Transamerica offers whole life and final expense insurance.
To explore more options, compare life insurance companies.
Find out how Prudential compares to other top brands
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