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Prudential Life vs. Pacific Life: Which is better?

Choose between a cheaper rate or a more comprehensive set of riders.

Updated

Fact checked

These big-name insurers are on par when it comes to financial strength and customer engagement. Pacific Life is the budget-friendly option, while Prudential has a longer list of available riders.

Life insurance products with Prudential and Pacific Life

Prudential
Pacific Life
Term
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Whole
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Universal
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Variable
Variable universal
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Indexed universal
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Final expense
Survivorship
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Costs

Your life insurance provider will give you a rate based on your age, gender, occupation and lifestyle. Of these insurers, Prudential has slightly higher rates, so you might save on your monthly premium by choosing Pacific Life.

If you’re a healthy nonsmoker, here’s what you might be charged monthly for a $250,000, 20-year term life policy.

GenderAge
Prudential
Pacific Life
Male20
$24.28
$15.66
Male30
$23.41
$15.91
Male40
$28.87
$21.48
Male50
$54.47
$47.24
Male60
$158.59
$123.29
Get a quote on Prudential
GenderAge
Prudential
Pacific Life
Female20
$17.50
$12.99
Female30
$19.25
$13.47
Female40
$23.41
$18.57
Female50
$44.41
$36.95
Female60
$108.28
$87.12
Get a quote on Policygenius

*Based on sample rates from Policygenius, August 2019.

Policy riders

Prudential Riders

  • Waiver of premium rider
  • Accelerated death benefit rider
  • Accidental death benefit rider
  • Serious illness rider
  • Estate planning rider
  • Cash value rider
  • Disability income rider
  • Additional death benefit rider
Get a quote on Prudential

Pacific Life Riders

  • Waiver of premium rider
  • Accelerated death benefit rider
  • Conversion rider
  • Child rider
  • Long-term care rider
Get a quote on Policygenius

Financial strength

As a policyholder, you want to be able to count on your insurer’s financial stability. Both insurers score top ratings with the major agencies, meaning they have the cash reserves to pay out claims.

Of the 23 insurers surveyed in J.D. Power’s latest life insurance study, Prudential is ranked eighth and Pacific Life ranked ninth. They both earned an “about average” rating for their customer service — so there’s room for improvement.

Prudential
Pacific Life
A.M. BestA+ (Superior)A+ (Superior)
Moody’sAa3 (High quality)A1 (Good)
Standard & Poor’sAA- (Very strong)AA- (Very strong)
FitchAA- (High quality)AA- (High quality)
J.D. Power3 out of 5 circles or “about average”3 out of 5 circles or “about average”

Customer reviews and reputation

Prudential has an D- rating with the Better Business Bureau while it’s in the process of resolving complaints. The BBB records 69 complaints in the past three years, most of which related to billing issues and claims. Customers award the company 1 out of 5 stars — but these reviews reflect the company as a whole, and not just its life insurance department.

Pacific Life has an A- rating with the BBB for its customer service and interaction, but just 1 out of 5 stars with customers. The BBB has three recent complaints on file.

Bottom line

The key differences between these insurers lie in their rates and riders. Prudential has higher rates, but a longer list of riders to choose from — including an estate planning rider, which is ideal for wealthy individuals.

To find coverage that best caters to your needs, compare life insurance providers.

Compare life insurance providers

Name Product Issue age Minimum Coverage Maximum Coverage Medical Exam Required
Sproutt
18 - 100 years old
$50,000
$3,000,000
No
This life insurance broker combines technology and the human touch to match you with a policy tailored to your needs.
Policygenius
18 - 85 years old
$10,000
$10,000,000+
Depends on provider and policy
Compare affordable quotes from 12+ A-rated life insurance companies side-by-side.
Bestow
21 - 54 years old
$50,000
$1,000,000
No
Affordable 10- and 20-year term life insurance policies with instant quotes and no medical exams.
Everyday Life
20 - 75 years old
$100,000
$10,000,000
No
Build a customized laddering strategy to target specific financial responsibilities and save on term life.
Fabric
25 - 60 years old
$100,000
$5,000,000
Depends on policy
Get affordable term life insurance with accelerated underwriting or no-exam coverage up to $1,000,000. Available in all states except CA, NY and MT.
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Compare up to 4 providers

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