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Prudential vs. New York Life

Compare prices and policy types from two financially strong providers.

Updated

Fact checked

New York Life and Prudential are life insurance providers with excellent ratings and strong industry reputations. But while New York Life’s policies are a bit more expensive, cost is only one part of the equation. Consider riders, policy offerings and customer sentiments when choosing a plan.

Life insurance products

Prudential and New York Life offer a similar product assortment. However, New York Life sells whole life insurance policies, while Prudential focuses on term policies.

Product
Description
Prudential
New York Life
TermLeast expensive option and benefits are only paid if you die before the policy ends
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WholeSet premiums and a benefit that builds cash value over time
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UniversalFlexible premiums and a benefit that builds cash value over time
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VariableFlexible premiums, plus a range of investment options to grow cash over time
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Costs

For an apples-to-apples comparison between Prudential and New York Life, you’ll want to get customized quotes from each provider. Here’s how:

  • Prudential. You can get a quote for its Term Essential life insurance plan online. Otherwise, you’ll need to get in touch with an agent for a wider range of policy options.
  • New York Life. Contact an agent to get a life insurance quote.

You should be able to get accurate estimates from Prudential and New York Life without signing any dotted lines.

Both Prudential and New York Life consider gender, age, general health and smoking habits when underwriting a policy. Higher benefit amounts tend to equal higher premiums overall, so you could ask for estimates relating to range of benefit amounts when requesting a quote.

Here’s a glimpse of Prudential’s average monthly rates, depending on your age and gender.

Nonsmokers: Policy amount $250,000

GenderAge
Prudential
New York Life
Male20
$22.53
N/A
Male30
$20.34
N/A
Male40
$24.50
N/A
Get a quote on Policygenius
GenderAge
Prudential
New York Life
Female20
$15.97
N/A
Female30
$17.21
N/A
Female40
$22.53
N/A
Get a quote on Policygenius

Smokers: Policy amount $250,000

GenderAge
Prudential
New York Life
Male20
$39.38
N/A
Male30
$45.28
N/A
Male40
$75.69
N/A
Get a quote on Policygenius
GenderAge
Prudential
New York Life
Female20
$28.66
N/A
Female30
$36.97
N/A
Female40
$62.13
N/A
Get a quote on Policygenius

Rates were provided by Quotacy is valid as of May 2018 – includes all states except New York and Montana.

Policy riders

Riders can adjust your overall benefit amount to offer additional protection for loved ones you leave behind. Here’s what Prudential and New York Life have to offer:

Prudential
New York Life
Accelerated death benefit
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Accidental death
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Disability waiver of premium
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Chronic and terminal care
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Automatic benefit increase
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Cash value
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Child Protection
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Survivorship (joint policies)
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Does not offer joint policies
Guaranteed policy split (joint policies)
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Does not offer joint policies
Estate protection (joint policies)
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Does not offer joint policies

Comparisons based on data available July 2019

Financial strength

Insurance rating agencies like A.M. Best and Moody’s Investor Service score life insurance providers based on financial stability, customer satisfaction and overall operating performance.

Here’s how Prudential and New York Life stack up:

Prudential
New York Life
Winner
A.M. BestA+A++New York Life
Moody’sAA-AAANew York Life
Standard & Poor’sAa3AA+New York Life
FitchAA-AAANew York Life
JD PowerAbout averageNew York LifeTie

Customer reviews

Numbers and ratings can predict general quality, but customer reviews indicate how well each company navigates consumer roadblocks. Online feedback about New York Life and Prudential includes:

BBB RatingCustomer ReviewsOverall
PrudentialD-1 out of 5 starsThe BBB records 69 complaints over the last three years — but Prudential has failed to respond to all of them in a timely manner.
New York LifeA+2 out of 5 starsThere are 86 complaints, and New York life has addressed or resolved all of them.

Bottom line

New York Life and Prudential are both dependable and respected companies, though customer experience and price differ between the two. If you’re not sure either sounds right, compare life insurance providers to find a better fit.

Compare life insurance providers

Name Product Issue age Minimum Coverage Maximum Coverage Medical Exam Required
Sproutt
18 - 60 years old
$50,000
$5,000,000
No
This life insurance broker combines technology and the human touch to match you with a policy tailored to your needs.
Policygenius
18 - 85 years old
$10,000
$10,000,000+
Depends on provider and policy
Compare affordable quotes from 12+ A-rated life insurance companies side-by-side.
Bestow
21 - 54 years old
$50,000
$1,000,000
No
Affordable 10- and 20-year term life insurance policies with instant quotes and no medical exams.
Everyday Life
20 - 75 years old
$100,000
$10,000,000
No
Build a customized laddering strategy to target specific financial responsibilities and save on term life.
Fabric
25 - 60 years old
$100,000
$5,000,000
Depends on policy
Get affordable term life insurance with accelerated underwriting or no-exam coverage up to $1,000,000. Available in all states except CA, NY and MT.
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Compare up to 4 providers

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