Primerica life insurance review 2021
You can only buy term life insurance policies through this broker's MLM model.
finder.com's rating: 4 / 5
Bottom line: Primerica’s agents sell basic term life with few riders or options. Because its sales model is reminiscent of an MLM, agents may not have your best interest at heart.
18 to 45
N/A to $400,000
No medical exam for less than $300K coverage
Medical Exam Required
|Term lengths||10, 15, 20, 25, 30 or 35 years|
|Medical exam required||No medical exam for less than $300K coverage|
|Available states||All states|
|Issue age||Not listed|
- Strong financial stability.
- Offers educational resources.
- Quick claims.
- Appears to operate under MLM structure.
- Strict underwriting.
- No permanent policies.
Accelerated death benefit rider
Accidental death benefit rider
Katia Iervasi is a staff writer who hails from Australia and now calls New York home. Her writing and analysis has been featured on sites like Forbes, Best Company and Financial Advisor around the world. Armed with a BA in Communication and a journalistic eye for detail, she navigates insurance and finance topics for Finder, so you can splash your cash smartly (and be a pro when the subject pops up at dinner parties).
While Primerica’s business model may raise red flags, it’s a real company selling real term life insurance policies. It appears to operate under a multilevel marketing business model, which allows anyone to become a full-service, licensed agent. These agents help you decide on your policy and options, and they’re paid commission on any sales.
But because they can sell you Primerica insurance only — and not another brand — we suggest shopping around to make sure you get the right policy.
Primerica life insurance rates
Primerica’s rates tend to be on the higher end of the spectrum. To give you an idea of how much you might pay, these are sample rates for a 35-year-old nonsmoking man and woman in good health.
What affects my rate with Primerica life insurance?
Primerica offers two rate classes that reward nearly perfect health with the lowest rates — Preferred and Preferred Plus. But the insurer doesn’t disclose how you can qualify for these rates.
Typically, you’ll need to meet these general guidelines to access cheap rates:
- No tobacco use in the past five years.
- A low-risk occupation.
- No diagnosis or treatment for a cardiovascular disorder, diabetes, cancer or any other substantial medical condition.
- No diagnosis or treatment for high blood pressure in the past five years.
- No parental death from cardiovascular illness or cancer prior to age 65.
- No flight as a pilot, student pilot or crew member of any aircraft other than commercial aircraft in the past three years.
- No engagement in any hazardous sports in the past three years.
- No more than three moving violations in the past three years and no DUI, DWI or license suspensions.
Primerica optimal height and weight chart
What types of life insurance coverage does Primerica offer?
Primerica is a broker that only sells term life insurance, and its policies are underwritten by the National Benefit Life Insurance Company. You can buy coverage lasting 10 to 30 years, but the term policies aren’t convertible.
The company encourages its customers to “buy term, invest the difference.” Its agents offer a financial-needs analysis to help you understand your financial situation.
What riders can I add to my Primerica life insurance policy?
You can customize your coverage with common riders, such as:
- Accidental death benefit rider. Your beneficiaries will receive an additional death benefit if you die in an accident.
- Accelerated death benefit rider. Access up to 70% of your death benefit if you’re diagnosed with a terminal illness.
- Waiver-of-premium rider. Waive your premium for a set time if you become terminally ill or are unable to work.
Primerica life insurance reviews and complaints
Primerica has been accredited with the Better Business Bureau since 1980, and has an A+ rating for its customer interaction. Customers award the company 4 out of 5 stars, but the BBB has recorded 122 complaints over the last three years. Most of the complaints had to do with billing issues, with many customers struggling to cancel their policy or communicate with the broker.
On TrustPilot, Primerica has 4 out of 5 stars based on just a handful of reviews.
|AM Best financial rating||
3.88/5 out of 41 customer reviews
|Trustpilot score||4/5 out of 3 customer reviews|
|JD Power score||732|
|Customer reviews verified as of||22 January 2021|
Find more life insurance companies like Primerica
Is Primerica life insurance legit?
Yes. Primerica is a legitimate company that manages more than 5 million active policies — and it’s the largest financial service marketing company in North America. However, it does have an alternative business model that’s reminiscent of a multi-level marketing scheme.
Its business structure allows independent contractors to become licensed insurance agents to sell its policies. The only agents that aren’t licensed are Primerica’s trainees. Still, the representative we spoke to did not divulge exactly what it means to be a trainee or how they get paid.
Unless you’re signing up to help out a friend or family member selling Primerica products — which we don’t recommend — there’s little that stands out about this company.
How do Primerica’s life insurance agents get paid?
Primerica agents follow a commission-based multi-level marketing structure. Though business model may allow for a more personal experience, it’s scrutinized by industry professionals who believe there’s a conflict of interest between its limited products and commission-based multilevel marketing structure. Despite the controversy, this provider offers comprehensive term life insurance and other financial services.
Frequently asked questions about Primerica life insurance
Life insurance ratings
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
Our experts analyze life insurance companies to help you to find the strongest possible policy and premium for your family’s needs. We assess their financial strength, customer satisfaction, policy features and riders. We then give each insurer a score between one and five stars that reflects their offering and reputation in the industry.