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Lifefy life insurance review 2020

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Get generous term and guaranteed issue policies with this innovative insurer.

finder.com’s rating: 4.0 / 5.0

★★★★★

Get a quote if…

  • You want to apply for a term life or guaranteed issue policy online.

Pick something else if…

  • You live outside one of the states Lifefy services, or you need permanent life insurance.

18 to 60

Issue Age

$50,000 to $350,000

Coverage

No

Medical Exam Required

Details

Free quote Online
Policy options Term life, Guaranteed issue
Term lengths 10, 15 or 20 years
Monthly cost Not listed
Claim methods Phone, email
Ratings Lifefy - BBB: A- SBLI - A.M. Best: "Excellent"
Available states Lifefy is not available in the following states: Hawaii, Illinois, Massachusetts, Minnesota, Montana, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Puerto Rico, Utah, Virginia, Washington
Customer support Phone: 855-360-0303 email: info@lifefy.com
Riders Yes

Expert review

Katia Iervasi

Review by


Katia Iervasi is a writer from sunny Sydney, Australia. Her writing — and curiosity — has taken her around the world, and she now calls chaotic, creative New York home. With a journalistic eye for detail, she navigates insurance, mortgages and finance for Finder, so you can splash your cash smartly (and be a pro when the subject pops up at dinner parties).

Expert review

With an aim to make life insurance accessible to more people, Lifefy offers term and guaranteed issue policies online. It’s backed by one of the biggest insurers in the game, and its coverage amounts are generous for instant-approval policies.

But if you live outside one of the 38 states it services, compare life insurance companies.

What types of life insurance coverage does Lifefy offer?

Lifefy sells two types of policies, both underwritten by SBLI:

  • Term life insurance. Available in 10-, 15- or 20-year terms, this term life policy has predictable premiums and a face value between $50,000 and $350,000. It comes with a complimentary accelerated death benefit rider, though you may be charged an activation fee.
  • Guaranteed issue life insurance. Unlike most guaranteed issue policies, Lifefy’s come with an accidental death benefit rider and has a set term of 10 years. Approval is guaranteed, and your beneficiaries will receive $152,500 if you die in an accident, or $2,500 if you die from natural causes.

What riders can I add to my life insurance policy?

You can enhance your coverage with these riders:

  • Accelerated death benefit. Built into the term life policy, this rider allows you to access half the death benefit if you’re diagnosed with a terminal illness.
  • Accidental death benefit. This pays an additional benefit if you die within 180 days of an accident.
  • Waiver of premium. If you become totally disabled, Lifefy will waive your premiums for at least six months

How do I get a low rate?

Like most insurers, Lifefy reserves its best rates for nonsmokers who don’t have high-risk jobs or hobbies (like skydiving), or a serious health condition. Depending on your answers to the health questionnaire, you might be offered a guaranteed issue policy over term life.

Pros and cons of Lifefy life insurance

Pros

  • Fully online platform. You can apply for coverage online and manage your policy by logging into the LifeHub.
  • No medical exams. Lifefy sells simplified issue and guaranteed issue policies, both skip the medical exam.
  • Quick claims payments. The company aims to settle claims within 48 hours — or two business days of approval.
  • Added value. The term life policy includes an accelerated death rider free, aside from a possible activation fee.
  • Backed by a big-name carrier. The policies are underwritten by SBLI, a financially strong company with an A (Excellent) AM Best rating.

Cons

  • Limited product line. Lifefy doesn’t offer permanent policies, like whole life.
  • Not available nationwide. Policies are currently open to residents in 38 states.
  • Not a true guaranteed issue policy. You’ll need to answer at least one question about your health to apply for a guaranteed issue policy.

Compare life insurance companies like Lifefy

Name Product Issue Ages Minimum Coverage Maximum Coverage Medical Exam Required
Bestow
21 - 54 years old
$50,000
$1,000,000
No
Affordable 10- and 20-year term life insurance policies with instant quotes and no medical exams.
LadderLife™ Life Insurance
20 - 60 years old
$100,000
$8,000,000
No
Term life insurance with no policy fees and the freedom to cancel anytime. Simple application process that can get you approved for coverage instantly.
Policygenius
18 - 85 years old
$10,000
$10,000,000+
Depends on provider and policy
Compare affordable quotes from 12+ A-rated life insurance companies side-by-side.
Fabric
25 - 60 years old
$100,000
$5,000,000
No
Get affordable term life insurance with accelerated underwriting or no-exam coverage up to $1,000,000. Available in all states except CA, NY and MT.
Haven Life
18 - 64 years old
$100,000
$3,000,000
No
Customized term life insurance policies up to $3 million, no medical exam for certain applicants.
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Compare up to 4 providers

Lifefy life insurance reviews and complaints

Lifefy is accredited with the Better Business Bureau (BBB), earning an A- rating for its customer service and interaction. To date, the BBB hasn’t recorded any customer complaints. Among customers, the insurer has 5 out of 5 stars — though it’s worth nothing this is based on just one review.

On TrustPilot, Lifefy has 3.5 out of 5 stars.

Lifefy’s policies are underwritten by the Savings Bank Mutual Life Insurance Company of Massachusetts (SBLI), which has an A+ rating with the BBB.

How do I apply for Lifefy life insurance?

To apply for coverage, you have to be a US citizen between 18 and 60 years old (or 55 if you’re a smoker). If you’re eligible, you’ll fill out an online application. It takes about 10 minutes to complete these steps:

  1. Go to the Lifefy website. On the homepage, click Get Started.
  2. Enter your ZIP code. Click Next.
  3. Confirm if you’re a US resident. Click Next.
  4. Indicate whether you have an existing or pending life insurance policy with another company.
  5. Answer questions about your hobbies, health, recent surgeries or hospitalizations, and any treatments you’re undergoing. If you answer no to one of these questions, you’ll be directed to a guaranteed issue policy application, which asks no further questions.
  6. Highlight the extent of your tobacco or nicotine use in the past 24 months.
  7. Enter your height and weight.
  8. Type in your full name, date of birth and occupation.
  9. The system will then generate your final rates, and you can adjust your coverage amount as needed. When you’re happy with the price, submit your application and submit payment through Authorize.net’s secured portal and sign the electronic Docusign.

I’ve signed up. What happens next?

Once you sign off on your policy, it should be issued instantly. You can then choose to pay your premium monthly or annually.

More about Lifefy

Founded in 2018, Lifefy is a fintech company that focuses on simplified and guaranteed issue life insurance policies. Based in Miami, its goal is to make the buying process as simple and transparent as possible by doing away with medical exams and commissioned agents. Its policies are backed by SBLI, a mutual company that’s been in the life insurance game since 1907 and has an A (Excellent) rating with AM Best.

Lifefy caters to multigenerational and multicultural segments, according to a press release from SBLI.

Frequently asked questions

Life insurance ratings

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★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

Our experts analyze life insurance companies to help you to find the strongest possible policy and premium for your family’s needs. We assess their financial strength, customer satisfaction, policy features and riders. We then give each insurer a score between one and five stars that reflects their offering and reputation in the industry.

Learn more about our methodology here.

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