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Farmers Life Insurance review 2022

Term, whole and universal life policy options available — but it might require a medical exam.

Get a quote if…

  • You want flexibility when it comes to policy management and bill-pay options.

Choose a different provider if…

  • You want a guaranteed issue plan.
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18 to 65

Issue Age

15,000 to No Limit



Medical Exam Required


Policies Term, Whole, Universal, Accidental Death
Coverage maximum No Limit
Term lengths 10-, 20- and 30-year
Medical exam required Yes
Available states Nationwide
Issue age Not listed


  • Mobile access
  • Customer support 7 days a week
  • Claim service 24/7
  • Potentially decent rates for nicotine users


  • No anonymous quotes
  • Not all products are available everywhere
  • Preferred rates on a case-by-case basis
Riders No info available

Review by

Rhys Subitch is a former writer and editor at Finder who tackled topics across the site. With half a decade of experience researching, editing, and writing for a Fortune 500 company, university, and several independent publications, Rhys brought readers the most up-to-date and curated information on all things finance.

Expert review

Farmers offers three life insurance policy types: term, whole and universal. Each has its own pros and cons, but all plans are personalized according to your needs. And no matter what policy you choose, bill pay and claim reporting are both available online.

Overall, you’ll find variety and flexibility with this company, along with a history steeped in insurance expertise.

Farmers life insurance rates

You can use the quote tool on the Farmers website to get an estimate of what you might pay for a policy. Coverage cost is determined by the policy type and amount, and your personal level of risk.

Risk assessment is common for most life insurance policies, and although Farmers Life doesn’t require a medical exam for most of its products, several do have a medical questionnaire. Questions may include such things as age, current health status and lifestyle.

What affects my rate with Farmers?

As with most insurance carriers, getting a good rate starts with knowing how much coverage you need — and Farmers Life has a life insurance calculator to help you out. By not getting more than your family will need, you can save on premiums.

The company also offers preferred rates for its term life product. The rate is determined by factors such as your gender, age, overall health, occupation and whether you use nicotine products.

Farmers Insurance recently updated their nicotine rate policy. So, even if you use nicotine, you may still be eligible for a better rate if you’re in good overall health and under its Gold Plus plan. Plans and preferred details aren’t available on the company website, but an agent can go over the details that are specific to you.

How to get a quote from Farmers life insurance

If you’d like to talk to an agent, simply click the Find an agent button at the top of the Farmers Insurance website. Otherwise, you can get a quote online by following a few simple steps.

  1. Go to the Farmers Insurance website.
  2. Click Life.
  3. Enter your ZIP code and click Get a quote.
  4. Choose the product you want and click Buy or Quote.
  5. Enter your name, date of birth, gender, address, email address and phone number and select Start my quote.
  6. Fill out the risk assessment and information about the coverage you want and receive a quote.

What types of life insurance coverage does Farmers offer?

You’ll have access to four life insurance options with Farmers Life, including term, whole and universal policies. Each type fits different financial and coverage needs. Here’s a quick breakdown of the four:

  • Term life. This is the most affordable life insurance option. It’s available in 10-, 20- and 30-year terms, and premiums remain level for the entirety of the term. But it ends when the term ends, regardless of if benefits were paid out.
  • Whole life. Whole life generally costs more than term life, but it has extra perks. One of those perks is a cash value that you can access or borrow against should you need it. It’s also a permanent policy, which means it lasts until benefits are paid out as long as you maintain your premiums.
  • Universal life. Flexible premiums and investment options put universal life apart from whole and term life policies. This allows part of your premiums to potentially grow, though returns aren’t guaranteed.
  • Accident only. As the name suggests, accidental death life insurance only pays out in the event that you pass away due to an accident. It typically has moderate coverage amounts and has premiums that won’t increase over time.

What riders can I add to my policy?

Farmers Life offers three main types of riders, namely a disability, critical illness and an accelerated death benefit rider. Here’s how they break down.

  • Disability income benefit rider. This rider can help offset the cost of your life insurance premiums and, in some cases, may help cover income lost due to the disability.
  • Critical illness benefit rider. Offers additional payments if you’re diagnosed with a covered illness, such as cancer, stroke or heart attack.
  • Accelerated death benefit rider. This rider pays out a portion of your death benefit ahead of schedule if you’re diagnosed with a terminal illness.

Farmers life insurance reviews and complaints

The company earns an A+ rating with the Better Business Bureau (BBB) as of October 2020 and is accredited by the agency. Its customer review section has 106 reviews, but the average rating is a low 1.5 out of 5 stars. Many customers cite a poor claims process with its home and auto insurance products.

Consumer review ratings on Trustpilot currently sit at an average of 2.5, but only 16 reviews have been reported at the time of writing. So, this small pool of reviews may not provide a clear picture on the overall performance for a nationwide insurance provider of this size.

AM Best financial rating A
BBB accredited Yes
BBB rating A
1.48/5 out of 115 customer reviews
Trustpilot score 12/5 out of customer reviews
JD Power score 1
Customer reviews verified as of 20 January 2021

Compare life insurance companies like Farmers

If you’re looking for more options to compare, take a look at these other providers.

Name Product Issue age Minimum Coverage Maximum Coverage Term Lengths Medical Exam Required
Policygenius - Life Insurance
18 - 85 years old
10, 15, 20, 25, 30 years
Depends on provider and policy
Compare 12+ top insurers side-by-side to get the best possible deal, and shop return of premium policies online.
Everyday Life
18 - 70
10, 15, 20, 25, 30, 35 and 40 years.
Ladder multiple life insurance policies to save on the coverage you need for all your debts.
18 - 60 years old
10, 15, 20, 25, 30 years
Apply for term life insurance in minutes and get an instant decision all online. Plus, you’ll get to skip the medical exam.
18 - 65 years old
2 - 35 years
Get a quote for term life coverage that you can adjust over time to match your financial needs. Or, track your debts with Wysh Tracker to automatically lower your coverage as you pay down debt.
20 - 60 years old
10, 15, 20, 25 or 30 years
No, for coverage up to $3M
Apply for term life insurance online without the medical exam. Get an instant decision and adjust your coverage at no charge.
21 - 60 years old
10, 15, 20, 25 or 30 years
Depends on policy
No-exam term policies up to $1 million online, with the option to upgrade to permanent life insurance later.

Compare up to 4 providers

More about Farmers Insurance

Farmers Insurance has been providing insurance expertise since 1928 and currently serves over 10 million households and services over 19 million individual policies across all 50 states.

It offers a range of other insurance products to choose from, including auto, home, business, recreational vehicle, motorcycle and umbrella insurance. And you can check out its other financial solutions to help you build your wealth and further protect yourself and loved ones.

Frequently asked questions about Farmers life insurance

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