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8 top cleaning stocks to buy in 2023

Ready to invest in the household products industry? Learn how to invest in cleaning stocks in just a few steps.

The best cleaning stocks depend on your portfolio and investment goals — while volatility can be ideal for day traders, long-term investors will want to look to stocks with steadier gains over time.

8 cleaning stocks to buy in 2023

We round up a selection of stocks in or related to the household products industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

  1. Procter-and-Gamble Company (PG)
  2. The Clorox Company (CLX)
  3. Church-and-Dwight Company (CHD)
  4. Colgate-Palmolive Company (CL)
  5. Unilever PLC ADR (UL)
  6. Stepan Company (SCL)
  7. Johnson-and-Johnson (JNJ)
  8. Henkel AG-and-CoKGaA (HEN)

Compare premium brokerages that help you research stocks

The cleaning stocks industry is affected by a range of complex factors such as trade policies, regulations, and fluctuating supply and demand. So when considering cleaning stocks to buy, it's important that you have access to vital information about a company's financial health, leadership team, and market positioning.

Our picks for brokers with research tools

Robinhood Gold


  • Min. deposit: $0
  • Stock trade fee: $0
  • Sign up bonus: Get a free stock when you successfully sign up and link your bank account.

Tastytrade Advanced Tools


  • Min. deposit: $0
  • Stock trade fee: $0
  • Sign up bonus: Get $100-$5,000 when you open an account with $5,000 to $1,000,000+

Public.com Premium


  • Min. deposit: $0
  • Stock trade fee: $0
  • No bonus

How to invest in cleaning stocks

  1. Choose an online stock trading platform. Choose from our Top Picks above, use our comparison table below or jump straight to the best stock trading apps of 2023.
  2. Sign up for an account. Provide your personal information and sign up.
  3. Set up a funding method to pay for the transaction. Deposit funds into your account by linking your banking information.
  4. Choose the stocks you want to buy. Search for the stock by name or ticker symbol like PG or CLX.
  5. Place your order. Buy the stock. It's that simple.

Take a deeper dive into cleaning stocks

If you're interested in investing in the household products industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.

1. Procter-and-Gamble Company (PG)

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; and antiperspirants and deodorants, personal cleansing, and skin care products under the Olay, Old Spice, Safeguard, Secret, and SK-II brands.

Procter-and-Gamble Company stock opened the day at $145.92 after a previous close of $146.50. The latest price was $145.15 (25-minute delay). Procter-and-Gamble Company is listed on the NYSE, has a trailing 12-month revenue of around USD83.3 billion and employs 107,000 staff.

  • Market capitalization: $358,388,695,040
  • P/E ratio: 24.7655
  • PEG ratio: 3.5323

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2. The Clorox Company (CLX)

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States.

The Clorox Company stock opened the day at $143.45 after a previous close of $143.65. The latest price was $141.55 (25-minute delay). The Clorox Company is listed on the NYSE, has a trailing 12-month revenue of around USD$7 billion and employs 8,700 staff.

  • Market capitalization: $17,840,924,672
  • P/E ratio: 208.4203
  • PEG ratio: 2.3111

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3. Church-and-Dwight Company (CHD)

Church & Dwight Co. , Inc. develops, manufactures, and markets household, personal care, and specialty products.

Church-and-Dwight Company stock opened the day at $93.91 after a previous close of $94.15. The latest price was $92.94 (25-minute delay). Church-and-Dwight Company is listed on the NYSE, has a trailing 12-month revenue of around USD$5.8 billion and employs 5,250 staff.

  • Market capitalization: $23,430,928,384
  • P/E ratio: 54.0341
  • PEG ratio: 1.9615

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4. Colgate-Palmolive Company (CL)

Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products worldwide. The company operates through two segments, Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment offers toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin health products, dishwashing detergents, fabric conditioners, household cleaners, and other related items.

Colgate-Palmolive Company stock opened the day at $77.56 after a previous close of $77.62. The latest price was $77.17 (25-minute delay). Colgate-Palmolive Company is listed on the NYSE, has a trailing 12-month revenue of around USD$19.1 billion and employs 33,800 staff.

  • Market capitalization: $65,029,926,912
  • P/E ratio: 41.1354
  • PEG ratio: 1.4509

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5. Unilever PLC ADR (UL)

Unilever PLC operates as a fast-moving consumer goods company. It operates through Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream segments. The Beauty & Wellbeing segment engages in the sale of hair care products, such as shampoo, conditioner, and styling; skin care products including face, hand, and body moisturizer; and prestige beauty and health & wellbeing products, which includes the vitamins, minerals, and supplements.

Unilever PLC ADR stock opened the day at $47.67 after a previous close of $47.94. The latest price was $47.45 (25-minute delay). Unilever PLC ADR is listed on the NYSE, has a trailing 12-month revenue of around USD$60.9 billion and employs 126,988 staff.

  • Market capitalization: $120,270,200,832
  • P/E ratio: 13.5112
  • PEG ratio: 32.7289

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6. Stepan Company (SCL)

Stepan Company, together with its subsidiaries, produces and sells specialty and intermediate chemicals to other manufacturers for use in various end products worldwide. It operates through three segments: Surfactants, Polymers, and Specialty Products. The Surfactants segment offers surfactants that are used as principal ingredients in consumer and industrial cleaning and disinfection products, including detergents for washing clothes, dishes, carpets, and floors and walls, as well as shampoos and body washes; and other applications, such as fabric softeners, germicidal quaternary compounds, disinfectants, and lubricating ingredients.

Stepan Company stock opened the day at $89.52 after a previous close of $89.34. The latest price was $88.30 (25-minute delay). Stepan Company is listed on the NYSE, has a trailing 12-month revenue of around USD$2.4 billion and employs 2,453 staff.

  • Market capitalization: $1,925,385,856
  • P/E ratio: 37.7544
  • PEG ratio: 4.34

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7. Johnson-and-Johnson (JNJ)

Johnson & Johnson, together with its subsidiaries, researches, develops, manufactures, and sells various products in the healthcare field worldwide. The company's Consumer Health segment provides skin health/beauty products under the AVEENO, CLEAN & CLEAR, DR. CI:LABO, NEUTROGENA, and OGX brands; baby care products under the JOHNSON'S and AVEENO Baby brands; oral care products under the LISTERINE brand; TYLENOL acetaminophen products; SUDAFED cold, flu, and allergy products; BENADRYL and ZYRTEC allergy products; MOTRIN IB ibuprofen products; NICORETTE smoking cessation products; and PEPCID acid reflux products.

Johnson-and-Johnson stock opened the day at $155.42 after a previous close of $155.40. The latest price was $154.42 (25-minute delay). Johnson-and-Johnson is listed on the NYSE, has a trailing 12-month revenue of around USD$98.7 billion and employs 152,700 staff.

  • Market capitalization: $382,468,685,824
  • P/E ratio: 29.8647
  • PEG ratio: 1.5718

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8. Henkel AG-and-CoKGaA (HEN)

Henkel AG & Co. KGaA, together with its subsidiaries, engages in the adhesive technologies and, beauty care, and laundry and home care business worldwide. It operates through Adhesive Technologies and Consumer Brands segments.

Henkel AG-and-CoKGaA stock opened the day at €63.60 after a previous close of €64.20. The latest price was €64.00 (25-minute delay). Henkel AG-and-CoKGaA is listed on the XETRA, has a trailing 12-month revenue of around EUR$22.4 billion and employs 48,050 staff. All prices are listed in Euros.

  • Market capitalization: $28,626,681,856
  • P/E ratio: 19.8457
  • PEG ratio: 1.1889

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Compare more stock trading platforms to invest in cleaning stocks

Compare online trading platforms by fees, asset types and bonuses to find the best for your investment in cleaning stocks.
1 - 7 of 7
Name Product Services offered Plan type Cost
SoFi Invest®
Finder Rating: 4.6 / 5: ★★★★★
SoFi Invest®
tastytrade
Finder Rating: 4.8 / 5: ★★★★★
tastytrade
Highly commended for Best Derivatives Trading Platform award.
Moomoo
Finder Rating: 4.7 / 5: ★★★★★
Exclusive
Moomoo
No commission stock and ETF trading, with a chance to get up to 16 free stocks with signup.
eToro
Finder Rating: 4.2 / 5: ★★★★★
EXCLUSIVE
eToro
Not available in NY, NV, MN, TN, and HI.
Public.com
Finder Rating: 4 / 5: ★★★★★
Public.com
2.5% fee applies to all alternative asset transactions.
Robinhood
Finder Rating: 4.2 / 5: ★★★★★
Robinhood
Make unlimited commission-free trades, plus earn 5% interest on uninvested cash in your account with Robinhood Gold. Subscription fees apply.
Wealthfront
Finder Rating: 4 / 5: ★★★★★
Wealthfront
Automated stock and bond ETF investing with the ability to trade individual stocks for as little as $1 apiece.
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Bottom line

While it’s possible to turn a profit investing in cleaning stocks, keep in mind that — like any investment — cleaning stocks are not immune to risk. These stocks are subject to fluctuating conditions — both in the market and in the household products industry, so carefully vet your picks before you invest. And if you’re new to investing, or if it’s been awhile since you’ve taken a critical look at your investing accounts, compare brokers to make sure you’re getting the best features in your trading account.

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Finder is not an adviser or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

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