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How to buy WPP stock | $52.89

Own WPP stock in just a few minutes.


Fact checked

WPP plc is an advertising agencies business based in the US. WPP shares (WPP) are listed on the NYSE and all prices are listed in US Dollars. WPP employs 101,000 staff and has a market cap (total outstanding shares value) of USD$12.3 billion.

How to buy shares in WPP

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for WPP. Find the stock by name or ticker symbol: WPP. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until WPP reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$52.89, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of WPP, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of WPP. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

WPP share price

Use our graph to track the performance of WPP stocks over time.

WPP shares at a glance

Information last updated 2020-12-01.
Latest market close USD$52.89
52-week range USD$25.2677 - USD$65.8188
50-day moving average USD$44.9089
200-day moving average USD$41.0137
Wall St. target price USD$35.05
PE ratio 5.0835
Dividend yield USD$1.3 (2.57%)
Earnings per share (TTM) USD$9.885

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy WPP stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

WPP price performance over time

Historical closes compared with the close of $52.89 from 2020-12-04

1 week (2020-11-25) 4.30%
1 month (2020-11-06) 24.86%
3 months (2020-09-04) 25.81%
6 months (2020-06-05) 19.63%
1 year (2019-12-05) -15.44%
2 years (2018-12-04) -0.47%
3 years (2017-12-05) -40.00%
5 years (2015-12-04) -53.70%

Is WPP under- or over-valued?

Valuing WPP stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of WPP's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

WPP's P/E ratio

WPP's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 5x. In other words, WPP shares trade at around 5x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

WPP financials

Gross profit TTM USD$2.4 billion
Return on assets TTM -3.6%
Return on equity TTM -27.82%
Profit margin -18.65%
Book value $50.63
Market capitalisation USD$12.3 billion

TTM: trailing 12 months

Shorting WPP shares

There are currently 281,660 WPP shares held short by investors – that's known as WPP's "short interest". This figure is 12.8% up from 249,758 last month.

There are a few different ways that this level of interest in shorting WPP shares can be evaluated.

WPP's "short interest ratio" (SIR)

WPP's "short interest ratio" (SIR) is the quantity of WPP shares currently shorted divided by the average quantity of WPP shares traded daily (recently around 147465.96858639). WPP's SIR currently stands at 1.91. In other words for every 100,000 WPP shares traded daily on the market, roughly 1910 shares are currently held short.

However WPP's short interest can also be evaluated against the total number of WPP shares, or, against the total number of tradable WPP shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case WPP's short interest could be expressed as 0% of the outstanding shares (for every 100,000 WPP shares in existence, roughly 0 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable WPP shares, roughly 0 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against WPP.

Find out more about how you can short WPP stock.

WPP share dividends

We're not expecting WPP to pay a dividend over the next 12 months.

Have WPP's shares ever split?

WPP's shares were split on a 2:1 basis on 16 November 1999. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your WPP shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for WPP shares which in turn could have impacted WPP's share price.

WPP share price volatility

Over the last 12 months, WPP's shares have ranged in value from as little as $25.2677 up to $65.8188. A popular way to gauge a stock's volatility is its "beta".

WPP.US volatility(beta: 1.21)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while WPP's is 1.2063. This would suggest that WPP's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

WPP overview

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, Asia Pacific, Latin America, Africa, Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It engages in the business of planning and creation of marketing and branding campaigns; designs advertisements across all media; and provides media buying services including strategy and business development, media investment, and data, technology and content. The company provides advises to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities. WPP plc was founded in 1985 and is based in London, the United Kingdom.

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