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How to buy WordPress stock when it goes public

Here's everything we know so far about the WordPress IPO.

WordPress stock is not yet available to purchase on any exchange. But it's expected to go public soon through its parent company Automattic. Here's what we know — and how to buy in when it launches.

What we know about the WordPress IPO

Automattic, which owns WordPress, is expected to go public. Back in September 2019, Automattic led a $300 million Series D funding round at a $3 billion post-money valuation. Its sole investor was Salesforce Ventures. Beforehand in 2014, the WordPress owner closed a $160 million Series C funding round.

Not much has been made public about Automattic’s IPO since 2019, but the company has been busy. It went on to acquire Tumblr and the popular analytics site

It also continues to build upon WordPress, which is now the most popular content management system in the world. It’s used to make e-commerce websites, blogs, professional news sites and much more.

WPVIP, a marketing product of WordPress is now used by major brands like Facebook, Microsoft and the NBA.

Here are some quick facts about Wordpress.

• WordPress powers 40% of all the websites on the internet

• More than 500 websites are created each day using WordPress

• WordPress powers 14.7% of the world’s top websites

• WordPress has a 64% market share for content management systems on websites with a known CMS

Part of the success of WordPress stems from the parent company’s open-source philosophy. This means software developers are free to modify and improve WordPress. In fact, more than 55,000 WordPress plugins exist today. Automattic CEO Matt Mullenweg says the company is committed to a free and open internet.

WordPress parent Automattic is an open-source software and tech company with popular brands like Tumblr and WooCommerce under its belt.

Automattic has not yet filed a viewable Form S-1 with the US Securities and Exchange Commission. We'll update this page with information as it becomes available.

There's no news yet about how much the stock will cost when it goes public. No date has been set for when the stock will be publicly available.

How to buy shares in WordPress when it goes public

Once WordPress goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.

What we know about Automattic’s balance sheet

The last time Automattic publicly announced a funding round was in 2019 when it’s post-money valuation reached $3 billion. Its annual revenue is estimated to be $155 million, according to Growjo, a firm that collects data on rapidly growing companies.

Automattic currently has 1,387 employees in 79 countries. It was founded in 2005.

Finder's picks for buying WordPress when it goes public

Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like WordPress can be useful in determining how the market is performing and whether now is a good time to invest in this industry.

Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

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