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How to buy Williams-Sonoma stock

Learn how to easily invest in Williams-Sonoma stock.

Williams-Sonoma Inc is a specialty retail business based in the US. Williams-Sonoma shares (WSM) are listed on the NYSE and all prices are listed in US Dollars. Williams-Sonoma employs 12,200 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in Williams-Sonoma

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – WSM – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Williams-Sonoma stock price (NYSE: WSM)

Use our graph to track the performance of WSM stocks over time.

Williams-Sonoma shares at a glance

Information last updated 2022-01-17.
Latest market close$142.58
52-week range$116.78 - $223.32
50-day moving average $182.53
200-day moving average $174.21
Wall St. target price$201.39
PE ratio 11.0448
Dividend yield $2.42 (1.93%)
Earnings per share (TTM) $13.31

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Williams-Sonoma stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Williams-Sonoma price performance over time

Historical closes compared with the close of $142.58 from 2022-01-21

1 week (2022-01-14) -3.03%
1 month (2021-12-23) -15.61%
3 months (2021-10-22) -24.79%
6 months (2021-07-23) -9.22%
1 year (2021-01-22) 7.75%
2 years (2020-01-23) 88.92%
3 years (2019-01-23) 176.80%
5 years (2017-01-23) 194.22%

Is Williams-Sonoma stock undervalued or overvalued?

Valuing Williams-Sonoma stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Williams-Sonoma's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Williams-Sonoma's P/E ratio

Williams-Sonoma's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 11x. In other words, Williams-Sonoma shares trade at around 11x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Williams-Sonoma's PEG ratio

Williams-Sonoma's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.2581. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Williams-Sonoma's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Williams-Sonoma's EBITDA

Williams-Sonoma's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $1.5 billion.

The EBITDA is a measure of a Williams-Sonoma's overall financial performance and is widely used to measure a its profitability.

Williams-Sonoma financials

Revenue TTM $8 billion
Operating margin TTM 16.62%
Gross profit TTM $2.6 billion
Return on assets TTM 19%
Return on equity TTM 70.1%
Profit margin 12.84%
Book value $21.05
Market capitalisation $10.7 billion

TTM: trailing 12 months

Williams-Sonoma share dividends


Dividend payout ratio: 19.35% of net profits

Recently Williams-Sonoma has paid out, on average, around 19.35% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.93% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Williams-Sonoma shareholders could enjoy a 1.93% return on their shares, in the form of dividend payments. In Williams-Sonoma's case, that would currently equate to about $2.42 per share.

While Williams-Sonoma's payout ratio might seem low, this can signify that Williams-Sonoma is investing more in its future growth.

Williams-Sonoma's most recent dividend payout was on 24 February 2022. The latest dividend was paid out to all shareholders who bought their shares by 19 January 2022 (the "ex-dividend date").

Have Williams-Sonoma's shares ever split?

Williams-Sonoma's shares were split on a 2:1 basis on 9 May 2002. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Williams-Sonoma shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Williams-Sonoma shares which in turn could have impacted Williams-Sonoma's share price.

Williams-Sonoma share price volatility

Over the last 12 months, Williams-Sonoma's shares have ranged in value from as little as $116.7819 up to $223.32. A popular way to gauge a stock's volatility is its "beta".

WSM.US volatility(beta: 1.51)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Williams-Sonoma's is 1.5114. This would suggest that Williams-Sonoma's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Williams-Sonoma overview

Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma brand, as well as home furnishings and decorative accessories under the Williams Sonoma Home brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand. The company also provides home decor products under the West Elm brand; kids' furniture and accessories, such as bedding, bath accessories, cribs, classic toys, and luggage and lunch bags under the Pottery Barn Kids brand; and a line of furniture and accessories for teen bedrooms, study and lounge spaces, and college dorm rooms under the Pottery Barn Teen brand. In addition, it offers a range of assortments of lighting, hardware, furniture, and home décor inspired by history under the Rejuvenation brand; and women's and men's accessories, small leather goods, jewelry, key item apparel, paper, entertaining and bar, home décor, and seasonal items under the Mark and Graham brand, as well as operates a 3-D imaging and augmented reality platform for the home furnishings and décor industry. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. As of January 31, 2021, it operated 581 stores comprising 538 stores in 42 states, Washington, D.

Frequently asked questions

What percentage of Williams-Sonoma is owned by insiders or institutions?
Currently 0.962% of Williams-Sonoma shares are held by insiders and 95.8% by institutions.
How many people work for Williams-Sonoma?
Latest data suggests 12,200 work at Williams-Sonoma.
When does the fiscal year end for Williams-Sonoma?
Williams-Sonoma's fiscal year ends in January.
Where is Williams-Sonoma based?
Williams-Sonoma's address is: 3250 Van Ness Avenue, San Francisco, CA, United States, 94109
What is Williams-Sonoma's ISIN number?
Williams-Sonoma's international securities identification number is: US9699041011
What is Williams-Sonoma's CUSIP number?
Williams-Sonoma's Committee on Uniform Securities Identification Procedures number is: 969904101

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