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How to buy Wayfair stock

Own Wayfair stock in just a few minutes.

Wayfair Inc is an internet retail business based in the US. Wayfair shares (W) are listed on the NYSE and all prices are listed in US Dollars. Wayfair employs 16,122 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in Wayfair

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – W – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Wayfair share price

Use our graph to track the performance of W stocks over time.

Wayfair shares at a glance

Information last updated 2021-04-23.
52-week range$117.24 - $369.00
50-day moving average $321.91
200-day moving average $284.16
Wall St. target price$336.33
PE ratio 163.2796
Dividend yield N/A (0%)
Earnings per share (TTM) $1.86

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Wayfair stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Wayfair under- or over-valued?

Valuing Wayfair stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Wayfair's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Wayfair's P/E ratio

Wayfair's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 163x. In other words, Wayfair shares trade at around 163x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Wayfair's EBITDA

Wayfair's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $518.4 million.

The EBITDA is a measure of a Wayfair's overall financial performance and is widely used to measure a its profitability.

Wayfair financials

Revenue TTM $14.1 billion
Operating margin TTM 2.58%
Gross profit TTM $4.1 billion
Return on assets TTM 6.05%
Return on equity TTM 0%
Profit margin 1.31%
Book value $-6.57
Market capitalisation $32.6 billion

TTM: trailing 12 months

Shorting Wayfair shares

There are currently 12.3 million Wayfair shares held short by investors – that's known as Wayfair's "short interest". This figure is 3.1% up from 12.0 million last month.

There are a few different ways that this level of interest in shorting Wayfair shares can be evaluated.

Wayfair's "short interest ratio" (SIR)

Wayfair's "short interest ratio" (SIR) is the quantity of Wayfair shares currently shorted divided by the average quantity of Wayfair shares traded daily (recently around 1.9 million). Wayfair's SIR currently stands at 6.63. In other words for every 100,000 Wayfair shares traded daily on the market, roughly 6630 shares are currently held short.

However Wayfair's short interest can also be evaluated against the total number of Wayfair shares, or, against the total number of tradable Wayfair shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Wayfair's short interest could be expressed as 0.12% of the outstanding shares (for every 100,000 Wayfair shares in existence, roughly 120 shares are currently held short) or 0.1922% of the tradable shares (for every 100,000 tradable Wayfair shares, roughly 192 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Wayfair.

Find out more about how you can short Wayfair stock.

Wayfair share dividends

We're not expecting Wayfair to pay a dividend over the next 12 months.

Wayfair share price volatility

Over the last 12 months, Wayfair's shares have ranged in value from as little as $117.24 up to $369. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Wayfair's is 3.2405. This would suggest that Wayfair's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Wayfair overview

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides approximately twenty-two million products for the home sector under various brands. The company offers online selections of furniture, décor, housewares, and home improvement products through its sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts. .

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