Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

How to buy Wayfair stock | $275

Learn how to easily invest in Wayfair stock.

Wayfair Inc is an internet retail business based in the US. Wayfair shares (W) are listed on the NYSE and all prices are listed in US Dollars. Wayfair employs 16,122 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in Wayfair

  1. Compare share trading platforms.Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – W – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Wayfair stock price (NYSE: W)

Use our graph to track the performance of W stocks over time.

Wayfair shares at a glance

Information last updated 2021-09-19.
Latest market close$275.00
52-week range$221.09 - $369.00
50-day moving average $279.95
200-day moving average $302.33
Wall St. target price$329.48
PE ratio 150.7751
Dividend yield N/A (0%)
Earnings per share (TTM) $3.13

Buy Wayfair shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
Name Product Asset types Option trade fee Annual fee Signup bonus
Stocks, Options, ETFs, Cryptocurrency
Free stock (chosen randomly with a value anywhere between $2.50 and $200)
Sign up using the "go to site" link
Make unlimited commission-free trades in stocks, funds, and options with Robinhood Financial.
J.P. Morgan Self-Directed Investing
Stocks, Bonds, Options, Mutual funds, ETFs
$0 + $0.65/contract
Sofi Invest
Stocks, ETFs, Cryptocurrency
Get one free stock worth up to $1,000
Open an account
A free way to invest in stocks, ETFs and crypto.
Stocks, Bonds, Options, Mutual funds, ETFs, Cryptocurrency
$0 + $0.50/contract
$0 per month
Deposit qualifying assets of $5,000+
A platform built for all kinds of traders and all styles of trading
Stocks, ETFs
$0 per month
Download and sign up with; approved accounts receive a free stock slice worth up to $70, selected from 9 popular stocks.
Open an account
Commission-free trading in stocks and ETFs with a social networking twist.

Compare up to 4 providers

*Signup bonus information updated weekly.

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Wayfair stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Wayfair price performance over time

Historical closes compared with the close of $275 from 2021-09-23

1 week (2021-09-17) -3.93%
1 month (2021-08-24) -3.86%
3 months (2021-06-24) -13.84%
6 months (2021-03-24) -15.82%
1 year (2020-09-24) -3.12%
2 years (2019-09-24) 136.99%
3 years (2018-09-24) 99.74%
5 years (2016-09-23) 555.07%

Is Wayfair under- or over-valued?

Valuing Wayfair stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Wayfair's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Wayfair's P/E ratio

Wayfair's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 151x. In other words, Wayfair shares trade at around 151x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Wayfair's PEG ratio

Wayfair's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 8.6062. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Wayfair's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Wayfair's EBITDA

Wayfair's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $682.6 million.

The EBITDA is a measure of a Wayfair's overall financial performance and is widely used to measure a its profitability.

Wayfair financials

Revenue TTM $14.8 billion
Operating margin TTM 3.41%
Gross profit TTM $4.1 billion
Return on assets TTM 6.98%
Return on equity TTM -9999999%
Profit margin 2.33%
Book value $-6.57
Market capitalisation $29.7 billion

TTM: trailing 12 months

Shorting Wayfair shares

There are currently 16.4 million Wayfair shares held short by investors – that's known as Wayfair's "short interest". This figure is 3.7% up from 15.8 million last month.

There are a few different ways that this level of interest in shorting Wayfair shares can be evaluated.

Wayfair's "short interest ratio" (SIR)

Wayfair's "short interest ratio" (SIR) is the quantity of Wayfair shares currently shorted divided by the average quantity of Wayfair shares traded daily (recently around 1.6 million). Wayfair's SIR currently stands at 10.19. In other words for every 100,000 Wayfair shares traded daily on the market, roughly 10190 shares are currently held short.

However Wayfair's short interest can also be evaluated against the total number of Wayfair shares, or, against the total number of tradable Wayfair shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Wayfair's short interest could be expressed as 0.16% of the outstanding shares (for every 100,000 Wayfair shares in existence, roughly 160 shares are currently held short) or 0.2206% of the tradable shares (for every 100,000 tradable Wayfair shares, roughly 221 shares are currently held short).

A SIR above 10% would generally be considered pretty high, pointing to a potentially pessimistic outlook for the share price and a discouraging interest in betting against Wayfair.

Find out more about how you can short Wayfair stock.

Wayfair share dividends

We're not expecting Wayfair to pay a dividend over the next 12 months.

Wayfair share price volatility

Over the last 12 months, Wayfair's shares have ranged in value from as little as $221.09 up to $369. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Wayfair's is 3.0906. This would suggest that Wayfair's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Wayfair overview

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides approximately twenty-two million products for the home sector under various brands. The company offers online selections of furniture, décor, housewares, and home improvement products through its sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts. .

Frequently asked questions

What percentage of Wayfair is owned by insiders or institutions?
Currently 6.309% of Wayfair shares are held by insiders and 115.952% by institutions.
How many people work for Wayfair?
Latest data suggests 16,122 work at Wayfair.
When does the fiscal year end for Wayfair?
Wayfair's fiscal year ends in December.
Where is Wayfair based?
Wayfair's address is: 4 Copley Place, Boston, MA, United States, 02116
What is Wayfair's ISIN number?
Wayfair's international securities identification number is: US94419L1017
What is Wayfair's CUSIP number?
Wayfair's Committee on Uniform Securities Identification Procedures number is: 94419L101

More guides on Finder

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site