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How to buy Wayfair stock

Learn how to easily invest in Wayfair stock.

Wayfair is an internet retail business based in the US. Wayfair shares (W) are listed on the NYSE and all prices are listed in US Dollars. Wayfair employs 17,000 staff and has a trailing 12-month revenue of around $12.4 billion.

How to buy Wayfair stock

  1. Open a stock trading account. Use our comparison table or choose from our Top Picks.
  2. Confirm your payment details. Fund your account with a bank transfer, debit card or credit card and take advantage of any signup bonuses.
  3. Search for the stock by name or ticker symbol – W. It's that simple.

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Wayfair stock price (NYSE: W)

Use our graph to track the performance of W stocks over time.

Wayfair shares at a glance

Information last updated 2023-01-25.
Latest market close$56.19
52-week range$28.11 - $163.99
50-day moving average $37.89
200-day moving average $50.60
Wall St. target price$49.86
PE ratio 354.8799
Dividend yield $0 (0%)
Earnings per share (TTM) $-11.22

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Is it a good time to buy Wayfair stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Wayfair price performance over time

Historical closes compared with the close of $56.19 from 2023-01-25

1 week (2023-01-19) 44.41%
1 month (2022-12-23) 67.43%
3 months (2022-10-26) 60.04%
6 months (2022-07-26) 24.59%
1 year (2022-01-26) -60.62%
2 years (2021-01-26) -79.96%
3 years (2020-01-24) 106.74
5 years (2018-01-26) 93.3

Is Wayfair stock undervalued or overvalued?

Valuing Wayfair stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Wayfair's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Wayfair's P/E ratio

Wayfair's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 355x. In other words, Wayfair shares trade at around 355x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Wayfair's PEG ratio

Wayfair's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 23.5004. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Wayfair's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Wayfair financials

Revenue TTM $12.4 billion
Gross profit TTM $3.9 billion
Return on assets TTM -18.15%
Return on equity TTM 0%
Profit margin -9.56%
Book value $-22.34
Market capitalisation $6.4 billion

TTM: trailing 12 months

Wayfair share dividends

We're not expecting Wayfair to pay a dividend over the next 12 months.

Wayfair share price volatility

Over the last 12 months, Wayfair's shares have ranged in value from as little as $28.11 up to $163.99. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Wayfair's is 2.8441. This would suggest that Wayfair's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Wayfair overview

Wayfair Inc. engages in the e-commerce business in the United States and internationally. The company provides approximately thirty-three million products for the home sector under various brands. It offers online selections of furniture, décor, housewares, and home improvement products through its sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold brands. The company was founded in 2002 and is headquartered in Boston, Massachusetts. .

Frequently asked questions

What percentage of Wayfair is owned by insiders or institutions?
Currently 5.914% of Wayfair shares are held by insiders and 120.646% by institutions.
How many people work for Wayfair?
Latest data suggests 17,000 work at Wayfair.
When does the fiscal year end for Wayfair?
Wayfair's fiscal year ends in December.
Where is Wayfair based?
Wayfair's address is: 4 Copley Place, Boston, MA, United States, 02116
What is Wayfair's ISIN number?
Wayfair's international securities identification number is: US94419L1017
What is Wayfair's CUSIP number?
Wayfair's Committee on Uniform Securities Identification Procedures number is: 94419L101

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