How to buy Wayfair stock

Wayfair Inc is an internet retail business based in the US. Wayfair shares (W) are listed on the NYSE and all prices are listed in US Dollars. Wayfair employs 16,985 staff and has a trailing 12-month revenue of around USD$13 billion.

How to buy shares in Wayfair

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Wayfair. Find the stock by name or ticker symbol: W. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Wayfair reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Wayfair, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Wayfair. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Wayfair share price

Use our graph to track the performance of W stocks over time.

Wayfair shares at a glance

• Key figures

Information last updated 2021-02-23.

52-week range	USD$21.7 - USD$369
50-day moving average	USD$281.1744
200-day moving average	USD$278.5784
Wall St. target price	USD$309.15
PE ratio	N/A
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$-7.466

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Is it a good time to buy Wayfair stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Wayfair Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Wayfair financials

Revenue TTM	USD$13 billion
Gross profit TTM	USD$2.1 billion
Return on assets TTM	-0.69%
Return on equity TTM	0%
Profit margin	-1.3%
Book value	$-6.573
Market capitalisation	USD$27.1 billion

TTM: trailing 12 months

Shorting Wayfair shares

There are currently 11.5 million Wayfair shares held short by investors – that's known as Wayfair's "short interest". This figure is 10.2% down from 12.8 million last month.

There are a few different ways that this level of interest in shorting Wayfair shares can be evaluated.

Wayfair's "short interest ratio" (SIR)

Wayfair's "short interest ratio" (SIR) is the quantity of Wayfair shares currently shorted divided by the average quantity of Wayfair shares traded daily (recently around 2.4 million). Wayfair's SIR currently stands at 4.79. In other words for every 100,000 Wayfair shares traded daily on the market, roughly 4790 shares are currently held short.

However Wayfair's short interest can also be evaluated against the total number of Wayfair shares, or, against the total number of tradable Wayfair shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Wayfair's short interest could be expressed as 0.11% of the outstanding shares (for every 100,000 Wayfair shares in existence, roughly 110 shares are currently held short) or 0.1999% of the tradable shares (for every 100,000 tradable Wayfair shares, roughly 200 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Wayfair.

Find out more about how you can short Wayfair stock.

Wayfair share price volatility

Over the last 12 months, Wayfair's shares have ranged in value from as little as $21.7 up to $369. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Wayfair's is 3.2044. This would suggest that Wayfair's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Wayfair overview

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides approximately eighteen million products for the home sector under various brands. The company offers selection of furniture, décor, decorative accents, housewares, seasonal décor, and other home goods through its sites, including Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.

Frequently asked questions

• What percentage of Wayfair is owned by insiders or institutions?

  Currently 5.807% of Wayfair shares are held by insiders and 107.308% by institutions.

• How many people work for Wayfair?

  Latest data suggests 16,985 work at Wayfair.

• When does the fiscal year end for Wayfair?

  Wayfair's fiscal year ends in December.

• Where is Wayfair based?

  Wayfair's address is: 4 Copley Place, Boston, MA, United States, 02116

• What is Wayfair's ISIN number?

  Wayfair's international securities identification number is: US94419L1017

• What is Wayfair's CUSIP number?

  Wayfair's Committee on Uniform Securities Identification Procedures number is: 94419L101