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How to buy Vipshop stock | $29.78

Own Vipshop stock in just a few minutes.

Fact checked

Vipshop Holdings Limited is an internet retail business based in the US. Vipshop shares (VIPS) are listed on the NYSE and all prices are listed in US Dollars. Vipshop employs 20,442 staff and has a market cap (total outstanding shares value) of USD$20.2 billion.

How to buy shares in Vipshop

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Vipshop. Find the stock by name or ticker symbol: VIPS. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Vipshop reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$29.78, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Vipshop, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Vipshop. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Vipshop share price

Use our graph to track the performance of VIPS stocks over time.

Vipshop shares at a glance

Information last updated 2021-01-12.
Latest market closeUSD$29.78
52-week rangeUSD$11.53 - USD$30.12
50-day moving average USD$26.2279
200-day moving average USD$21.2228
Wall St. target priceUSD$26.15
PE ratio 61.7842
Dividend yield N/A (0%)
Earnings per share (TTM) USD$0.482

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Vipshop stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Vipshop price performance over time

Historical closes compared with the close of $29.78 from 2021-01-11

1 week (2021-01-06) N/A
1 month (2020-12-13) N/A
3 months (2020-10-13) N/A
6 months (2020-07-13) N/A
1 year (2020-01-13) N/A
2 years (2019-01-13) N/A
3 years (2018-01-13) N/A
5 years (2016-01-13) N/A

Is Vipshop under- or over-valued?

Valuing Vipshop stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Vipshop's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Vipshop's P/E ratio

Vipshop's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 62x. In other words, Vipshop shares trade at around 62x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Vipshop's PEG ratio

Vipshop's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 32.44. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Vipshop's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Vipshop financials

Gross profit TTM USD$20.7 billion
Return on assets TTM 7.76%
Return on equity TTM 20.62%
Profit margin 5.16%
Book value $3.779
Market capitalisation USD$20.2 billion

TTM: trailing 12 months

Shorting Vipshop shares

There are currently 32.0 million Vipshop shares held short by investors – that's known as Vipshop's "short interest". This figure is 5.2% up from 30.4 million last month.

There are a few different ways that this level of interest in shorting Vipshop shares can be evaluated.

Vipshop's "short interest ratio" (SIR)

Vipshop's "short interest ratio" (SIR) is the quantity of Vipshop shares currently shorted divided by the average quantity of Vipshop shares traded daily (recently around 7.1 million). Vipshop's SIR currently stands at 4.51. In other words for every 100,000 Vipshop shares traded daily on the market, roughly 4510 shares are currently held short.

However Vipshop's short interest can also be evaluated against the total number of Vipshop shares, or, against the total number of tradable Vipshop shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Vipshop's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 Vipshop shares in existence, roughly 50 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable Vipshop shares, roughly 0 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Vipshop.

Find out more about how you can short Vipshop stock.

Vipshop's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Vipshop.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Vipshop's total ESG risk score

Total ESG risk: 28.8

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Vipshop's overall score of 28.8 (as at 01/01/2019) is pretty good – landing it in it in the 32nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Vipshop is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Vipshop's environmental score

Environmental score: 11.53/100

Vipshop's environmental score of 11.53 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Vipshop is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Vipshop's social score

Social score: 14.87/100

Vipshop's social score of 14.87 puts it squarely in the 9th percentile of companies rated in the same sector. This could suggest that Vipshop is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Vipshop's governance score

Governance score: 12.4/100

Vipshop's governance score puts it squarely in the 9th percentile of companies rated in the same sector. That could suggest that Vipshop is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Vipshop's controversy score

Controversy score: 1/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Vipshop scored a 1 out of 5 for controversy – the highest score possible, reflecting that Vipshop has managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Vipshop Holdings Limited was last rated for ESG on: 2019-01-01.

Total ESG score 28.8
Total ESG percentile 32.02
Environmental score 11.53
Environmental score percentile 9
Social score 14.87
Social score percentile 9
Governance score 12.4
Governance score percentile 9
Level of controversy 1

Vipshop share dividends

We're not expecting Vipshop to pay a dividend over the next 12 months.

Have Vipshop's shares ever split?

Vipshop's shares were split on a 10:1 basis on 4 November 2014. So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Vipshop shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Vipshop shares which in turn could have impacted Vipshop's share price.

Vipshop share price volatility

Over the last 12 months, Vipshop's shares have ranged in value from as little as $11.53 up to $30.12. A popular way to gauge a stock's volatility is its "beta".

VIPS.US volatility(beta: 0.82)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Vipshop's is 0.8199. This would suggest that Vipshop's shares are less volatile than average (for this exchange).

Vipshop overview

Vipshop Holdings Limited operates as an online discount retailer for various brands in the People's Republic of China. It operates through four segments,, Shan Shan Outlets, Internet Finance, and Others. The company offers women's apparel, such as casual wear, jeans, dresses, outerwear, swimsuits, lingerie, pajamas, and maternity clothes; men's apparel comprising casual and smart-casual T-shirts, polo shirts, jackets, pants, and underwear; women and men casual and formal shoes; and accessories that include belts, jewelry, watches, and glasses for women and men. It also provides handbags, which comprise purses, satchels, duffel bags, and wallets; apparel, gears and accessories, furnishings and decor, toys, and games for boys, girls, infants, and toddlers; sportswear, sports gear, and footwear for tennis, badminton, soccer, swimming, and other sporting activities; and consumer electronic products, including computers, cell phones, digital cameras, and home appliances. In addition, the company offers skin care and cosmetic products, such as cleansers, lotions, face and body creams, face masks, sunscreens, foundations, lipsticks, eye shadows, and other cosmetics; and home furnishings comprising bed and bath products, home decors, dining and tabletop items, and small household appliances. Further, it provides designer apparel, footwear, and accessories; and snacks and health supplements, and occasion-based gifts; and Internet finance services, which comprise consumer and supplier financing, and microcredit. The company offers its branded products through its and online platforms, as well as through its internet website and cellular phone application. Additionally, it offers warehousing, logistics, product procurement, research and development, technology development, and consulting services. The company was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.

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