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How to buy Vera Bradley stock | $7.71

Own Vera Bradley stock in just a few minutes.


Fact checked

Vera Bradley, Inc is a footwear & accessories business based in the US. Vera Bradley shares (VRA) are listed on the NASDAQ and all prices are listed in US Dollars. Vera Bradley employs 2,700 staff and has a trailing 12-month revenue of around USD$485.5 million.

How to buy shares in Vera Bradley

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Vera Bradley. Find the stock by name or ticker symbol: VRA. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Vera Bradley reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$7.71, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Vera Bradley, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Vera Bradley. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Vera Bradley share price

Use our graph to track the performance of VRA stocks over time.

Vera Bradley shares at a glance

Information last updated 2020-11-30.
Latest market close USD$7.71
52-week range USD$3.12 - USD$12.75
50-day moving average USD$7.4576
200-day moving average USD$5.9375
Wall St. target price USD$10.25
PE ratio 64.8872
Dividend yield N/A (0%)
Earnings per share (TTM) USD$0.133

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Vera Bradley stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Vera Bradley price performance over time

Historical closes compared with the close of $7.71 from 2020-11-16

1 week (2020-11-25) -15.46%
1 month (2020-11-06) 15.59%
3 months (2020-09-04) 1.58%
6 months (2020-06-04) 21.23%
1 year (2019-12-04) -31.41%
2 years (2018-12-04) -31.10%
3 years (2017-12-04) -10.45%
5 years (2015-12-04) -33.19%

Is Vera Bradley under- or over-valued?

Valuing Vera Bradley stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Vera Bradley's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Vera Bradley's P/E ratio

Vera Bradley's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 65x. In other words, Vera Bradley shares trade at around 65x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Vera Bradley's PEG ratio

Vera Bradley's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.31. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Vera Bradley's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Vera Bradley's EBITDA

Vera Bradley's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$49.3 million.

The EBITDA is a measure of a Vera Bradley's overall financial performance and is widely used to measure a its profitability.

Vera Bradley financials

Revenue TTM USD$485.5 million
Operating margin TTM 4.43%
Gross profit TTM USD$280.1 million
Return on assets TTM 2.46%
Return on equity TTM 1.45%
Profit margin 0.92%
Book value $8.793
Market capitalisation USD$288.3 million

TTM: trailing 12 months

Shorting Vera Bradley shares

There are currently 2.3 million Vera Bradley shares held short by investors – that's known as Vera Bradley's "short interest". This figure is 13.1% up from 2.1 million last month.

There are a few different ways that this level of interest in shorting Vera Bradley shares can be evaluated.

Vera Bradley's "short interest ratio" (SIR)

Vera Bradley's "short interest ratio" (SIR) is the quantity of Vera Bradley shares currently shorted divided by the average quantity of Vera Bradley shares traded daily (recently around 312138.62718708). Vera Bradley's SIR currently stands at 7.43. In other words for every 100,000 Vera Bradley shares traded daily on the market, roughly 7430 shares are currently held short.

However Vera Bradley's short interest can also be evaluated against the total number of Vera Bradley shares, or, against the total number of tradable Vera Bradley shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Vera Bradley's short interest could be expressed as 0.07% of the outstanding shares (for every 100,000 Vera Bradley shares in existence, roughly 70 shares are currently held short) or 0.1003% of the tradable shares (for every 100,000 tradable Vera Bradley shares, roughly 100 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Vera Bradley.

Find out more about how you can short Vera Bradley stock.

Vera Bradley share dividends

We're not expecting Vera Bradley to pay a dividend over the next 12 months.

Vera Bradley share price volatility

Over the last 12 months, Vera Bradley's shares have ranged in value from as little as $3.12 up to $12.75. A popular way to gauge a stock's volatility is its "beta".

VRA.US volatility(beta: 1.64)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Vera Bradley's is 1.6449. This would suggest that Vera Bradley's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Vera Bradley overview

Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; and other products, including apparel/footwear, stationery, and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of February 1, 2020, it operated 88 full-line and 63 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including and It also sells its Vera Bradley branded products to approximately 2,200 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana.

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