Finder makes money from featured partners, but editorial opinions are our own. Advertiser Disclosure

How to buy Vera Bradley stock

Learn how to easily invest in Vera Bradley stock.

Vera Bradley Inc is a footwear & accessories business based in the US. Vera Bradley shares (VRA) are listed on the NASDAQ and all prices are listed in US Dollars. Vera Bradley employs 2,490 staff and has a trailing 12-month revenue of around $513.1 million.

How to buy shares in Vera Bradley

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – VRA – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.
Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.

Vera Bradley stock price (NASDAQ: VRA)

Use our graph to track the performance of VRA stocks over time.

Vera Bradley shares at a glance

Information last updated 2022-09-25.
Latest market close$2.95
52-week range$3.02 - $11.13
50-day moving average $4.09
200-day moving average $6.27
Wall St. target price$7.17
PE ratio 8.6857
Dividend yield $0 (0%)
Earnings per share (TTM) $0.35

Buy Vera Bradley shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
1 - 8 of 8
Name Product Asset types Stock trade fee Minimum deposit Signup bonus
SoFi Invest
Stocks, ETFs, Cryptocurrency
$10 - $100
when you open an account and place a first crypto trade of $50 - $5,000+
A free way to invest in most equities.
Stocks, ETFs, Cryptocurrency
8%-12% of your deposit
when you sign up and deposit at least $50. T&Cs apply.
Trade stocks in the app or online with $0 commissions. Not available in NY, NV, MN, TN, and HI.
Stocks, ETFs, Cryptocurrency
Receive a free stock slice worth between $3–$300
when you sign up for an account and deposit at least $20.
Commission-free trading in stocks and ETFs with a social networking twist.
Stocks, Options, ETFs, Cryptocurrency
$200 in US stocks
when you open and fund an account with min. $2,000 for 3+ mos.
Trade stocks, options, ETFs and futures on mobile or desktop with this advanced platform.
JPMorgan Self-Directed Investing
Stocks, Bonds, Options, Mutual funds, ETFs
$125 - $625
when you open and fund an account with $25,000 - $250,000+
Stocks, Options, ETFs, Cryptocurrency
Get a free stock
when you successfully sign up and link your bank account.
Make unlimited commission-free trades, plus earn 3% interest on uninvested cash in your account with Robinhood Gold.
Ally Invest Self-Directed Trading
Stocks, Bonds, Options, Mutual funds, ETFs
when you deposit or transfer $10,000–$24,900
500+ commission-free ETFs, some of the industry's lowest fees plus a cash bonus up to $3,000.
Stocks, Options, ETFs
Customize your trade platform or build your own Deep tools, charts and screens Analyzers to help you study before you trade

Compare up to 4 providers

*Signup bonus information updated weekly.

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Vera Bradley stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Vera Bradley price performance over time

Historical closes compared with the close of $2.95 from 2022-09-27

1 week (2022-09-21) -6.35%
1 month (2022-08-26) -34.88%
3 months (2022-06-28) -36.97%
6 months (2022-03-25) -61.98%
1 year (2021-09-27) -70.76%
2 years (2020-09-28) -54.69%
3 years (2019-09-27) 9.78
5 years (2017-09-28) 8.65

Is Vera Bradley stock undervalued or overvalued?

Valuing Vera Bradley stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Vera Bradley's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Vera Bradley's P/E ratio

Vera Bradley's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 9x. In other words, Vera Bradley shares trade at around 9x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Vera Bradley's PEG ratio

Vera Bradley's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.31. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Vera Bradley's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Vera Bradley's EBITDA

Vera Bradley's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $17.2 million.

The EBITDA is a measure of a Vera Bradley's overall financial performance and is widely used to measure a its profitability.

Vera Bradley financials

Revenue TTM $513.1 million
Operating margin TTM 0.98%
Gross profit TTM $287.9 million
Return on assets TTM 0.62%
Return on equity TTM -9.75%
Profit margin -5.03%
Book value $8.80
Market capitalisation $94.5 million

TTM: trailing 12 months

Vera Bradley share dividends

We're not expecting Vera Bradley to pay a dividend over the next 12 months.

Vera Bradley share price volatility

Over the last 12 months, Vera Bradley's shares have ranged in value from as little as $3.02 up to $11.13. A popular way to gauge a stock's volatility is its "beta".

VRA.US volatility(beta: 1.79)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Vera Bradley's is 1.7863. This would suggest that Vera Bradley's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Vera Bradley overview

Vera Bradley, Inc. , together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and verabradley. com, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana.

Frequently asked questions

What percentage of Vera Bradley is owned by insiders or institutions?
Currently 26.208% of Vera Bradley shares are held by insiders and 63.537% by institutions.
How many people work for Vera Bradley?
Latest data suggests 2,490 work at Vera Bradley.
When does the fiscal year end for Vera Bradley?
Vera Bradley's fiscal year ends in February.
Where is Vera Bradley based?
Vera Bradley's address is: 12420 Stonebridge Road, Roanoke, IN, United States, 46783
What is Vera Bradley's ISIN number?
Vera Bradley's international securities identification number is: US92335C1062
What is Vera Bradley's CUSIP number?
Vera Bradley's Committee on Uniform Securities Identification Procedures number is: 92335C106

More guides on Finder

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site