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How to buy TripAdvisor stock | 19.51

Own TripAdvisor stock in just a few minutes.


Fact checked

TripAdvisor, Inc is a travel services business based in the US. TripAdvisor shares (TRIP) are listed on the NASDAQ and all prices are listed in US Dollars. TripAdvisor employs 2,926 staff and has a trailing 12-month revenue of around USD$1.1 billion.

How to buy shares in TripAdvisor

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for TripAdvisor. Find the stock by name or ticker symbol: TRIP. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until TripAdvisor reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$19.51, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of TripAdvisor, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of TripAdvisor. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted TripAdvisor's share price?

Since the stock market crash in March caused by coronavirus, TripAdvisor's share price has had significant negative movement.

Its last market close was USD$19.51, which is 31.04% down on its pre-crash value of USD$28.29 and 42.15% up on the lowest point reached during the March crash when the shares fell as low as USD$13.725.

If you had bought USD$1,000 worth of TripAdvisor shares at the start of February 2020, those shares would have been worth USD$616.70 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$705.68.

TripAdvisor share price

Use our graph to track the performance of TRIP stocks over time.

TripAdvisor shares at a glance

Information last updated 2020-10-20.
Latest market closeUSD$19.51
52-week rangeUSD$13.725 - USD$41.75
50-day moving average USD$20.6049
200-day moving average USD$20.0989
Wall St. target priceUSD$21.91
PE ratio 34.5
Dividend yield N/A (20.85%)
Earnings per share (TTM) USD$0.598

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy TripAdvisor stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

TripAdvisor price performance over time

Historical closes compared with the close of $19.51 from 2020-10-16

1 week (2020-10-22) -5.98%
1 month (2020-09-29) -0.36%
3 months (2020-07-29) -9.00%
6 months (2020-04-29) -4.69%
1 year (2019-10-29) -50.94%
2 years (2018-10-29) -60.13%
3 years (2017-10-27) -47.34%
5 years (2015-10-29) -75.89%

Is TripAdvisor under- or over-valued?

Valuing TripAdvisor stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of TripAdvisor's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

TripAdvisor's P/E ratio

TripAdvisor's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 35x. In other words, TripAdvisor shares trade at around 35x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

TripAdvisor's PEG ratio

TripAdvisor's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 12.0426. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into TripAdvisor's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

TripAdvisor's EBITDA

TripAdvisor's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$1 million.

The EBITDA is a measure of a TripAdvisor's overall financial performance and is widely used to measure a its profitability.

TripAdvisor financials

Revenue TTM USD$1.1 billion
Gross profit TTM USD$1.5 billion
Return on assets TTM -1.45%
Return on equity TTM -8.28%
Profit margin -9.37%
Book value $6.787
Market capitalisation USD$2.7 billion

TTM: trailing 12 months

Shorting TripAdvisor shares

There are currently 11.0 million TripAdvisor shares held short by investors – that's known as TripAdvisor's "short interest". This figure is 11.1% down from 12.4 million last month.

There are a few different ways that this level of interest in shorting TripAdvisor shares can be evaluated.

TripAdvisor's "short interest ratio" (SIR)

TripAdvisor's "short interest ratio" (SIR) is the quantity of TripAdvisor shares currently shorted divided by the average quantity of TripAdvisor shares traded daily (recently around 2.3 million). TripAdvisor's SIR currently stands at 4.84. In other words for every 100,000 TripAdvisor shares traded daily on the market, roughly 4840 shares are currently held short.

However TripAdvisor's short interest can also be evaluated against the total number of TripAdvisor shares, or, against the total number of tradable TripAdvisor shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case TripAdvisor's short interest could be expressed as 0.08% of the outstanding shares (for every 100,000 TripAdvisor shares in existence, roughly 80 shares are currently held short) or 0.1097% of the tradable shares (for every 100,000 tradable TripAdvisor shares, roughly 110 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against TripAdvisor.

Find out more about how you can short TripAdvisor stock.

TripAdvisor's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like TripAdvisor.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

TripAdvisor's total ESG risk score

Total ESG risk: 22.6

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and TripAdvisor's overall score of 22.6 (as at 10/01/2020) is pretty good – landing it in it in the 26th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like TripAdvisor is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

TripAdvisor's environmental score

Environmental score: 6.24/100

TripAdvisor's environmental score of 6.24 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that TripAdvisor is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

TripAdvisor's social score

Social score: 12.56/100

TripAdvisor's social score of 12.56 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that TripAdvisor is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

TripAdvisor's governance score

Governance score: 7.29/100

TripAdvisor's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that TripAdvisor is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

TripAdvisor's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. TripAdvisor scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that TripAdvisor has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

TripAdvisor, Inc was last rated for ESG on: 2020-10-01.

Total ESG score 22.6
Total ESG percentile 26.2
Environmental score 6.24
Environmental score percentile 5
Social score 12.56
Social score percentile 5
Governance score 7.29
Governance score percentile 5
Level of controversy 2

TripAdvisor share dividends

Dividend payout ratio: 1296.3% of net profits

Recently TripAdvisor has paid out, on average, around 1296.3% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 20.85% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), TripAdvisor shareholders could enjoy a 20.85% return on their shares, in the form of dividend payments. In TripAdvisor's case, that would currently equate to about $N/A per share.

TripAdvisor's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

TripAdvisor's most recent dividend payout was on 4 December 2019. The latest dividend was paid out to all shareholders who bought their shares by 19 November 2019 (the "ex-dividend date").

TripAdvisor share price volatility

Over the last 12 months, TripAdvisor's shares have ranged in value from as little as $13.725 up to $41.75. A popular way to gauge a stock's volatility is its "beta".

TRIP.US volatility(beta: 1.39)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while TripAdvisor's is 1.3916. This would suggest that TripAdvisor's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

TripAdvisor overview

TripAdvisor, Inc. operates as an online travel company. It operates in two segments, Hotels, Media & Platform; and Experiences & Dining. The company operates TripAdvisor-branded Websites, including in the United States; and localized versions of the Website in 48 markets and 28 languages. It also manages and operates other travel media brands that provide users the comprehensive travel-planning and trip-taking resources in the travel industry, such as,,,,,,,,,,,,,,,,, and In addition, the company provides information and services for consumers to research and book restaurants in travel destinations; and vacation and short-term rental properties, including full home rentals, condominiums, villas, beach rentals, cabins, and cottages. Its Websites feature 859 million reviews and opinions on 8.6 million places comprising 1.4 million hotels, inns, B&Bs, and specialty lodging; 842,000 rental properties; 5.2 million restaurants; and 1.2 million travel activities and experiences worldwide. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts.

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