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How to buy Triller (ILLR) stock when it goes public

Here's everything we know so far about the Triller IPO.

Video sharing platform Triller plans to go public through a merger with SeaChange International. The deal will value the combined company at approximately $5 billion and is expected to close in the first quarter of 2022.

We'll update this page as new information becomes available.

What we know about the Triller IPO

Triller is planning to go public through a merger with SeaChange International, a video delivery and advertising company. The deal is expected to close in the first quarter of 2022.

Read more about the deal.

SeaChange International shares are currently available for purchase on the Nasdaq under the ticker symbol SEAC. After the merger is completed, all shares of SeaChange will be converted to shares in Triller, and the ticker symbol will change to ILLR.

How to buy Triller stock when it starts trading

Once Triller goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – ILLR – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.

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What is Triller?

Triller is a music video app that allows users to take an entire song and shoot an editable, high-quality music video to it. With music as its focus, Triller has received investments from major recording artists such as Snoop Dogg, Lil Wayne and The Weeknd. Big names like Cardi B and Alicia Keys have also used the app to shoot their own music videos. Triller even allowed fans to stream the hotly anticipated boxing match between former heavyweight champion Mike Tyson and Roy Jones Jr.

Triller is co-owned by movie producer Ryan Kavanagh. It’s currently valued at about $1.5 billion, or 10 times more than it was worth in 2019. The app has been downloaded more than 250 million times worldwide as of August 2020. Kavanagh notes that Triller has about 65 million active users. However, Business Insider spoke with former employees who claim the numbers were inflated, something Kavanagh denies. Nonetheless, Triller still falls behind its rival TikTok. That video app giant has been downloaded more than 2 billion times despite being younger than Triller.

On March 9, Billboard reported that Triller Network had acquired Verzuz, the livestream music platform created by Swizz Beatz and Timbaland. The deal brought a long list of artists into the network as equity holders.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. Looking at the performance of similar companies can help you decide if now is a good time to buy Triller stock.

See how the following stocks are performing, and view details like market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield.

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