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How to buy the Rubicon Project stock | $19.42

Own the Rubicon Project stock in just a few minutes.

Fact checked

the Rubicon Project, Inc is an advertising agencies business based in the US. the Rubicon Project shares (RUBI) are listed on the NASDAQ and all prices are listed in US Dollars. the Rubicon Project employs 444 staff and has a trailing 12-month revenue of around USD$160.3 million.

How to buy shares in the Rubicon Project

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for the Rubicon Project. Find the stock by name or ticker symbol: RUBI. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until the Rubicon Project reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$19.42, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of the Rubicon Project, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of the Rubicon Project. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

the Rubicon Project share price

Use our graph to track the performance of RUBI stocks over time.

the Rubicon Project shares at a glance

Information last updated 2020-12-11.
Latest market closeUSD$19.42
52-week rangeUSD$4.09 - USD$21.87
50-day moving average USD$13.881
200-day moving average USD$8.7212
Wall St. target priceUSD$9.6
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) USD$-0.718

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy the Rubicon Project stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

the Rubicon Project price performance over time

Historical closes compared with the close of $19.42 from 2020-12-11

1 week (2021-01-08) -22.57%
1 month (2020-12-15) 4.69%
3 months (2020-10-15) 125.03%
6 months (2020-07-15) 202.73%
1 year (2020-01-15) 85.84%
2 years (2019-01-15) 383.08%
3 years (2018-01-15) N/A
5 years (2016-01-15) 34.21%

Is the Rubicon Project under- or over-valued?

Valuing the Rubicon Project stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of the Rubicon Project's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

the Rubicon Project's PEG ratio

the Rubicon Project's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.28. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into the Rubicon Project's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

the Rubicon Project's EBITDA

the Rubicon Project's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$4.5 million.

The EBITDA is a measure of a the Rubicon Project's overall financial performance and is widely used to measure a its profitability.

the Rubicon Project financials

Revenue TTM USD$160.3 million
Gross profit TTM USD$99 million
Return on assets TTM -5%
Return on equity TTM 0%
Profit margin -14.1%
Book value $1.784
Market capitalisation USD$716.4 million

TTM: trailing 12 months

Shorting the Rubicon Project shares

There are currently 8.0 million the Rubicon Project shares held short by investors – that's known as the Rubicon Project's "short interest". This figure is 51.3% up from 5.3 million last month.

There are a few different ways that this level of interest in shorting the Rubicon Project shares can be evaluated.

the Rubicon Project's "short interest ratio" (SIR)

the Rubicon Project's "short interest ratio" (SIR) is the quantity of the Rubicon Project shares currently shorted divided by the average quantity of the Rubicon Project shares traded daily (recently around 3.1 million). the Rubicon Project's SIR currently stands at 2.57. In other words for every 100,000 the Rubicon Project shares traded daily on the market, roughly 2570 shares are currently held short.

However the Rubicon Project's short interest can also be evaluated against the total number of the Rubicon Project shares, or, against the total number of tradable the Rubicon Project shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case the Rubicon Project's short interest could be expressed as 0.07% of the outstanding shares (for every 100,000 the Rubicon Project shares in existence, roughly 70 shares are currently held short) or 0.076% of the tradable shares (for every 100,000 tradable the Rubicon Project shares, roughly 76 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against the Rubicon Project.

Find out more about how you can short the Rubicon Project stock.

the Rubicon Project share dividends

We're not expecting the Rubicon Project to pay a dividend over the next 12 months.

the Rubicon Project share price volatility

Over the last 12 months, the Rubicon Project's shares have ranged in value from as little as $4.09 up to $21.87. A popular way to gauge a stock's volatility is its "beta".

RUBI.US volatility(beta: 1.62)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while the Rubicon Project's is 1.6167. This would suggest that the Rubicon Project's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

the Rubicon Project overview

The Rubicon Project, Inc., together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. The company offers applications and services for digital advertising inventory sellers, including websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed. It also provides demand manager services for sellers to monetize their advertising inventory through configuration tools and analytics to make it easier to deploy, configure, and optimize prebid-based header bidding solutions. The company was founded in 2007 and is headquartered in Los Angeles, California.

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