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How to buy the Rubicon Project stock

Learn how to easily invest in the Rubicon Project stock.

the Rubicon Project, Inc is an advertising agencies business based in the US. the Rubicon Project shares (RUBI) are listed on the NASDAQ and all prices are listed in US Dollars. the Rubicon Project employs 444 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in the Rubicon Project

  1. Compare share trading platforms.Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – RUBI – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

the Rubicon Project stock price (NASDAQ: RUBI)

Use our graph to track the performance of RUBI stocks over time.

the Rubicon Project shares at a glance

Information last updated 2021-01-29.
52-week range$5.57 - $40.20
50-day moving average $28.37
200-day moving average $13.86
Wall St. target price$9.60
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) $-0.72

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy the Rubicon Project stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is the Rubicon Project under- or over-valued?

Valuing the Rubicon Project stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of the Rubicon Project's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

the Rubicon Project's PEG ratio

the Rubicon Project's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.28. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into the Rubicon Project's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

the Rubicon Project's EBITDA

the Rubicon Project's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $4.5 million.

The EBITDA is a measure of a the Rubicon Project's overall financial performance and is widely used to measure a its profitability.

the Rubicon Project financials

Revenue TTM $160.3 million
Gross profit TTM $99 million
Return on assets TTM -5%
Return on equity TTM 0%
Profit margin -14.1%
Book value $1.78
Market capitalisation $716.4 million

TTM: trailing 12 months

Shorting the Rubicon Project shares

There are currently 8.0 million the Rubicon Project shares held short by investors – that's known as the Rubicon Project's "short interest". This figure is 51.3% up from 5.3 million last month.

There are a few different ways that this level of interest in shorting the Rubicon Project shares can be evaluated.

the Rubicon Project's "short interest ratio" (SIR)

the Rubicon Project's "short interest ratio" (SIR) is the quantity of the Rubicon Project shares currently shorted divided by the average quantity of the Rubicon Project shares traded daily (recently around 3.1 million). the Rubicon Project's SIR currently stands at 2.57. In other words for every 100,000 the Rubicon Project shares traded daily on the market, roughly 2570 shares are currently held short.

However the Rubicon Project's short interest can also be evaluated against the total number of the Rubicon Project shares, or, against the total number of tradable the Rubicon Project shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case the Rubicon Project's short interest could be expressed as 0.07% of the outstanding shares (for every 100,000 the Rubicon Project shares in existence, roughly 70 shares are currently held short) or 0.076% of the tradable shares (for every 100,000 tradable the Rubicon Project shares, roughly 76 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against the Rubicon Project.

Find out more about how you can short the Rubicon Project stock.

the Rubicon Project share dividends

We're not expecting the Rubicon Project to pay a dividend over the next 12 months.

the Rubicon Project share price volatility

Over the last 12 months, the Rubicon Project's shares have ranged in value from as little as $5.57 up to $40.2. A popular way to gauge a stock's volatility is its "beta".

RUBI.US volatility(beta: 1.62)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while the Rubicon Project's is 1.6167. This would suggest that the Rubicon Project's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

the Rubicon Project overview

The Rubicon Project, Inc. , together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. The company offers applications and services for digital advertising inventory sellers, including websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed. It also provides demand manager services for sellers to monetize their advertising inventory through configuration tools and analytics to make it easier to deploy, configure, and optimize prebid-based header bidding solutions. The company was founded in 2007 and is headquartered in Los Angeles, California. .

the Rubicon Project in the news

There are no recent company news

Frequently asked questions

What percentage of the Rubicon Project is owned by insiders or institutions?
Currently 6.316% of the Rubicon Project shares are held by insiders and 42.494% by institutions.
How many people work for the Rubicon Project?
Latest data suggests 444 work at the Rubicon Project.
When does the fiscal year end for the Rubicon Project?
the Rubicon Project's fiscal year ends in December.
Where is the Rubicon Project based?
the Rubicon Project's address is: 12181 Bluff Creek Drive, Los Angeles, CA, United States, 90094
What is the Rubicon Project's ISIN number?
the Rubicon Project's international securities identification number is: US55955D1000
What is the Rubicon Project's CUSIP number?
the Rubicon Project's Committee on Uniform Securities Identification Procedures number is: 78112V102

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