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How to buy The Childrens Place stock | 24.92

Own The Childrens Place stock in just a few minutes.


Fact checked

The Children's Place, Inc is an apparel retail business based in the US. The Childrens Place shares (PLCE) are listed on the NASDAQ and all prices are listed in US Dollars. The Childrens Place employs 3,900 staff and has a trailing 12-month revenue of around USD$1.7 billion.

How to buy shares in The Childrens Place

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for The Childrens Place. Find the stock by name or ticker symbol: PLCE. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until The Childrens Place reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$24.92, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of The Childrens Place, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of The Childrens Place. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted The Childrens Place's share price?

Since the stock market crash in March caused by coronavirus, The Childrens Place's share price has had significant negative movement.

Its last market close was USD$24.92, which is 63.98% down on its pre-crash value of USD$69.18 and 169.41% up on the lowest point reached during the March crash when the shares fell as low as USD$9.25.

If you had bought USD$1,000 worth of The Childrens Place shares at the start of February 2020, those shares would have been worth USD$272.96 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$395.48.

The Childrens Place share price

Use our graph to track the performance of PLCE stocks over time.

The Childrens Place shares at a glance

Information last updated 2020-10-21.
Latest market closeUSD$24.92
52-week rangeUSD$9.25 - USD$88.47
50-day moving average USD$26.8437
200-day moving average USD$30.6719
Wall St. target priceUSD$26.89
PE ratio 6.6816
Dividend yield USD$2.24 (7.99%)
Earnings per share (TTM) USD$4.68

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy The Childrens Place stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

The Childrens Place price performance over time

Historical closes compared with the close of $24.92 from 2020-10-16

1 week (2020-10-21) -3.07%
1 month (2020-10-01) -16.09%
3 months (2020-07-29) -6.91%
6 months (2020-04-29) -20.61%
1 year (2019-10-29) -69.37%
2 years (2018-10-29) -83.56%
3 years (2017-10-27) -77.34%
5 years (2015-10-29) -53.19%

Is The Childrens Place under- or over-valued?

Valuing The Childrens Place stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of The Childrens Place's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

The Childrens Place's P/E ratio

The Childrens Place's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 7x. In other words, The Childrens Place shares trade at around 7x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

The Childrens Place's PEG ratio

The Childrens Place's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.79. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into The Childrens Place's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

The Childrens Place's EBITDA

The Childrens Place's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$98.5 million.

The EBITDA is a measure of a The Childrens Place's overall financial performance and is widely used to measure a its profitability.

The Childrens Place financials

Revenue TTM USD$1.7 billion
Operating margin TTM 1.57%
Gross profit TTM USD$655.3 million
Return on assets TTM 1.32%
Return on equity TTM -60.6%
Profit margin -5.67%
Book value $4.218
Market capitalisation USD$360.8 million

TTM: trailing 12 months

Shorting The Childrens Place shares

There are currently 6.2 million The Childrens Place shares held short by investors – that's known as The Childrens Place's "short interest". This figure is 5% down from 6.5 million last month.

There are a few different ways that this level of interest in shorting The Childrens Place shares can be evaluated.

The Childrens Place's "short interest ratio" (SIR)

The Childrens Place's "short interest ratio" (SIR) is the quantity of The Childrens Place shares currently shorted divided by the average quantity of The Childrens Place shares traded daily (recently around 1.5 million). The Childrens Place's SIR currently stands at 4.22. In other words for every 100,000 The Childrens Place shares traded daily on the market, roughly 4220 shares are currently held short.

However The Childrens Place's short interest can also be evaluated against the total number of The Childrens Place shares, or, against the total number of tradable The Childrens Place shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case The Childrens Place's short interest could be expressed as 0.42% of the outstanding shares (for every 100,000 The Childrens Place shares in existence, roughly 420 shares are currently held short) or 0.7757% of the tradable shares (for every 100,000 tradable The Childrens Place shares, roughly 776 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against The Childrens Place.

Find out more about how you can short The Childrens Place stock.

The Childrens Place share dividends


Dividend payout ratio: 9.59% of net profits

Recently The Childrens Place has paid out, on average, around 9.59% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 7.99% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), The Childrens Place shareholders could enjoy a 7.99% return on their shares, in the form of dividend payments. In The Childrens Place's case, that would currently equate to about $2.24 per share.

While The Childrens Place's payout ratio might seem low, this can signify that The Childrens Place is investing more in its future growth.

The Childrens Place's most recent dividend payout was on 27 December 2019. The latest dividend was paid out to all shareholders who bought their shares by 13 December 2019 (the "ex-dividend date").

The Childrens Place share price volatility

Over the last 12 months, The Childrens Place's shares have ranged in value from as little as $9.25 up to $88.47. A popular way to gauge a stock's volatility is its "beta".

PLCE.US volatility(beta: 1.61)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while The Childrens Place's is 1.6128. This would suggest that The Childrens Place's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

The Childrens Place overview

The Children's Place, Inc. operates as a children's specialty apparel retailer. The company operates through two segments, The Children's Place U.S. and The Children's Place International. It sells apparel, footwear, accessories, and other items for children; and designs, contracts to manufacture, and sells merchandise under the proprietary The Children's Place, Place, Baby Place, Gymboree brand names. As of February 1, 2020, the company operated 795 stores in the United States, 121 stores in Canada, and 8 stores in Puerto Rico; and 266 international points of distribution operated by its eight international partners in 19 countries. It also sells its products through, an online store. The company was formerly known as The Children's Place Retail Stores, Inc. and changed its name to The Children's Place, Inc. in June 2014. The Children's Place, Inc. was founded in 1969 and is headquartered in Secaucus, New Jersey.

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