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How to buy Sotherly Hotels stock | $2.87

Own Sotherly Hotels stock in just a few minutes.

Fact checked

Sotherly Hotels Inc is a reit-hotel & motel business based in the US. Sotherly Hotels shares (SOHO) are listed on the NASDAQ and all prices are listed in US Dollars. Sotherly Hotels employs 13 staff and has a trailing 12-month revenue of around USD$101.2 million.

How to buy shares in Sotherly Hotels

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Sotherly Hotels. Find the stock by name or ticker symbol: SOHO. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Sotherly Hotels reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$2.87, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Sotherly Hotels, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Sotherly Hotels. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Sotherly Hotels share price

Use our graph to track the performance of SOHO stocks over time.

Sotherly Hotels shares at a glance

Information last updated 2020-12-11.
Latest market closeUSD$2.87
52-week rangeUSD$1.43 - USD$6.3573
50-day moving average USD$2.1169
200-day moving average USD$2.2649
Wall St. target priceUSD$2.75
PE ratio N/A
Dividend yield USD$0.52 (30.95%)
Earnings per share (TTM) USD$-0.681

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Sotherly Hotels stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Sotherly Hotels price performance over time

Historical closes compared with the close of $2.87 from 2020-12-11

1 week (2021-01-11) N/A
1 month (2020-12-22) 9.13%
3 months (2020-10-18) N/A
6 months (2020-07-18) N/A
1 year (2020-01-18) N/A
2 years (2019-01-18) N/A
3 years (2018-01-18) N/A
5 years (2016-01-18) N/A

Is Sotherly Hotels under- or over-valued?

Valuing Sotherly Hotels stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Sotherly Hotels's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Sotherly Hotels's EBITDA

Sotherly Hotels's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$1.9 million.

The EBITDA is a measure of a Sotherly Hotels's overall financial performance and is widely used to measure a its profitability.

Sotherly Hotels financials

Revenue TTM USD$101.2 million
Gross profit TTM USD$46.9 million
Return on assets TTM -2.41%
Return on equity TTM -51.64%
Profit margin -37.91%
Book value $4.27
Market capitalisation USD$43.3 million

TTM: trailing 12 months

Shorting Sotherly Hotels shares

There are currently 111,556 Sotherly Hotels shares held short by investors – that's known as Sotherly Hotels's "short interest". This figure is 47.4% down from 211,906 last month.

There are a few different ways that this level of interest in shorting Sotherly Hotels shares can be evaluated.

Sotherly Hotels's "short interest ratio" (SIR)

Sotherly Hotels's "short interest ratio" (SIR) is the quantity of Sotherly Hotels shares currently shorted divided by the average quantity of Sotherly Hotels shares traded daily (recently around 1.6 million). Sotherly Hotels's SIR currently stands at 0.07. In other words for every 100,000 Sotherly Hotels shares traded daily on the market, roughly 70 shares are currently held short.

However Sotherly Hotels's short interest can also be evaluated against the total number of Sotherly Hotels shares, or, against the total number of tradable Sotherly Hotels shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Sotherly Hotels's short interest could be expressed as 0% of the outstanding shares (for every 100,000 Sotherly Hotels shares in existence, roughly 0 shares are currently held short) or 0.0024% of the tradable shares (for every 100,000 tradable Sotherly Hotels shares, roughly 2 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Sotherly Hotels.

Find out more about how you can short Sotherly Hotels stock.

Sotherly Hotels share dividends

We're not expecting Sotherly Hotels to pay a dividend over the next 12 months.

Sotherly Hotels share price volatility

Over the last 12 months, Sotherly Hotels's shares have ranged in value from as little as $1.43 up to $6.3573. A popular way to gauge a stock's volatility is its "beta".

SOHO.US volatility(beta: 2.28)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Sotherly Hotels's is 2.2803. This would suggest that Sotherly Hotels's shares are significantly more volatile than the average for this exchange and represent a higher risk.

Sotherly Hotels overview

Sotherly Hotels Inc. is a self-managed and self-administered lodging REIT focused on the acquisition, renovation, upbranding and repositioning of upscale to upper-upscale full-service hotels in the Southern United States. Currently, the Company's portfolio consists of investments in twelve hotel properties, comprising 3,156 rooms, as well as interests in two condominium hotels and their associated rental programs. The Company owns hotels that operate under the Hilton Worldwide, Hyatt Hotels Corporation, and Marriott International, Inc. brands, as well as independent hotels. Sotherly Hotels Inc. was organized in 2004 and is headquartered in Williamsburg, Virginia.

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