Finder makes money from featured partners, but editorial opinions are our own. Advertiser Disclosure

How to buy Sony Group stock

Learn how to easily invest in Sony Group stock.

Sony Group Corp (SONY) is a leading consumer electronics business based in the US. It opened the day at $65.95 after a previous close of $66.99. During the day the price has varied from a low of $64.50 to a high of $66.03. The latest price was $65.07 (25 minute delay). Sony Group is listed on the NYSE and employs 108,900 staff. All prices are listed in US Dollars.

How to buy shares in Sony Group

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – SONY – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.
Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.

How has coronavirus impacted Sony Group's share price?

Since the stock market crash in March caused by coronavirus, Sony Group's share price has had significant negative movement.

Its last close price was $65.07, which is 1.32% down on its pre-crash value of $65.94 and 27.74% up on the lowest point reached during the March crash when the shares fell as low as $50.94.

If you had bought $1,000 worth of Sony Group shares at the start of February 2020, those shares would have been worth $750.65 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $923.34.

Sony Group stock price (NYSE: SONY)

Use our graph to track the performance of SONY stocks over time.

Sony Group shares at a glance

Information last updated 2022-09-29.
Previous close$66.99
Change $-1.92
Change % -2.8661%
Volume 806,538
Information last updated 2022-09-19.
52-week range$67.78 - $133.38
50-day moving average $82.42
200-day moving average $96.91
Wall St. target price$136.93
PE ratio 14.6288
Dividend yield $65 (0.52%)
Earnings per share (TTM) $4.93

Buy Sony Group shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.
1 - 7 of 7
Name Product Asset types Stock trade fee Minimum deposit Signup bonus
SoFi Invest
Stocks, ETFs, Cryptocurrency
$10 - $100
when you open an account and place a first crypto trade of $50 - $5,000+
A free way to invest in most equities.
Stocks, ETFs, Cryptocurrency
8%-12% of your deposit
when you sign up and deposit at least $50. T&Cs apply.
Trade stocks in the app or online with $0 commissions. Not available in NY, NV, MN, TN, and HI.
Stocks, ETFs, Cryptocurrency
Receive a free stock slice worth between $3–$300
when you sign up for an account and deposit at least $20.
Commission-free trading in stocks and ETFs with a social networking twist.
Stocks, Options, ETFs, Cryptocurrency
$200 in US stocks
when you open and fund an account with min. $2,000 for 3+ mos.
Trade stocks, options, ETFs and futures on mobile or desktop with this advanced platform.
JPMorgan Self-Directed Investing
Stocks, Bonds, Options, Mutual funds, ETFs
$125 - $625
when you open and fund an account with $25,000 - $250,000+
Stocks, Options, ETFs, Cryptocurrency
Get a free stock
when you successfully sign up and link your bank account.
Make unlimited commission-free trades, plus earn 3% interest on uninvested cash in your account with Robinhood Gold.
Stocks, Options, ETFs
Customize your trade platform or build your own Deep tools, charts and screens Analyzers to help you study before you trade

Compare up to 4 providers

*Signup bonus information updated weekly.

The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Sony Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Sony Group price performance over time

Historical closes compared with the close of $65.07 from 2022-09-28

1 week (2022-09-22) -6.21%
1 month (2022-08-26) N/A
3 months (2022-06-30) -20.42%
6 months (2022-03-26) N/A
1 year (2021-09-30) -41.16%
2 years (2020-09-30) -15.22%
3 years (2019-09-30) 10.05%
5 years (2017-09-29) 74.26%

Is Sony Group stock undervalued or overvalued?

Valuing Sony Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Sony Group's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Sony Group's P/E ratio

Sony Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 15x. In other words, Sony Group shares trade at around 15x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Sony Group's PEG ratio

Sony Group's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 35.5584. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Sony Group's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Sony Group's EBITDA

Sony Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $1,952.4 billion.

The EBITDA is a measure of a Sony Group's overall financial performance and is widely used to measure a its profitability.

Sony Group financials

Revenue TTM $9,976.2 billion
Operating margin TTM 11.41%
Gross profit TTM $2,701 billion
Return on assets TTM 2.43%
Return on equity TTM 12.84%
Profit margin 8.91%
Book value $5,594.76
Market capitalisation $90 billion

TTM: trailing 12 months

Sony Group share dividends


Dividend payout ratio: 9% of net profits

Recently Sony Group has paid out, on average, around 9% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.52% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Sony Group shareholders could enjoy a 0.52% return on their shares, in the form of dividend payments. In Sony Group's case, that would currently equate to about $65 per share.

While Sony Group's payout ratio might seem low, this can signify that Sony Group is investing more in its future growth.

Sony Group's most recent dividend payout was on 9 June 2022. The latest dividend was paid out to all shareholders who bought their shares by 28 March 2021 (the "ex-dividend date").

Have Sony Group's shares ever split?

Sony Group's shares were split on a 2:1 basis on 24 May 2000. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Sony Group shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Sony Group shares which in turn could have impacted Sony Group's share price.

Sony Group share price volatility

Over the last 12 months, Sony Group's shares have ranged in value from as little as $67.78 up to $133.3845. A popular way to gauge a stock's volatility is its "beta".

SONY.US volatility(beta: 0.79)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Sony Group's is 0.7945. This would suggest that Sony Group's shares are less volatile than average (for this exchange).

Sony Group overview

Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home and portable game consoles, packaged software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operates a visual effects and animation unit; manages a studio facility; and operates television and digital networks, and post-production facilities. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, tablets, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021.

Frequently asked questions

What percentage of Sony Group is owned by insiders or institutions?
Currently 0.066% of Sony Group shares are held by insiders and 7.684% by institutions.
How many people work for Sony Group?
Latest data suggests 108,900 work at Sony Group.
When does the fiscal year end for Sony Group?
Sony Group's fiscal year ends in March.
Where is Sony Group based?
Sony Group's address is: 1-7-1 Konan, Tokyo, Japan, 108-0075
What is Sony Group's ISIN number?
Sony Group's international securities identification number is: US8356993076
What is Sony Group's CUSIP number?
Sony Group's Committee on Uniform Securities Identification Procedures number is: 835699307

More guides on Finder

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site