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How to buy Sinclair Broadcast Group stock

Learn how to easily invest in Sinclair Broadcast Group stock.

Sinclair Broadcast Group Inc is an entertainment business based in the US. Sinclair Broadcast Group shares (SBGI) are listed on the NASDAQ and all prices are listed in US Dollars. Sinclair Broadcast Group employs 11,500 staff and has a trailing 12-month revenue of around $5.1 billion.

How to buy shares in Sinclair Broadcast Group

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – SBGI – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.
Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.

Sinclair Broadcast Group stock price (NASDAQ: SBGI)

Use our graph to track the performance of SBGI stocks over time.

Sinclair Broadcast Group shares at a glance

Information last updated 2022-09-27.
Latest market close$17.85
52-week range$18.68 - $31.70
50-day moving average $22.77
200-day moving average $24.63
Wall St. target price$30.86
PE ratio 0.5573
Dividend yield $0.9 (4.96%)
Earnings per share (TTM) $35.08

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Sinclair Broadcast Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Sinclair Broadcast Group price performance over time

Historical closes compared with the close of $17.85 from 2022-09-29

1 week (2022-09-22) -14.67%
1 month (2022-08-30) -21.02%
3 months (2022-06-30) -12.50%
6 months (2022-03-30) -34.62%
1 year (2021-09-30) -43.66%
2 years (2020-09-30) -7.18%
3 years (2019-09-30) 42.74
5 years (2017-09-29) 32.05

Is Sinclair Broadcast Group stock undervalued or overvalued?

Valuing Sinclair Broadcast Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Sinclair Broadcast Group's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Sinclair Broadcast Group's P/E ratio

Sinclair Broadcast Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 1x. In other words, Sinclair Broadcast Group shares trade at around 1x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Sinclair Broadcast Group's PEG ratio

Sinclair Broadcast Group's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.8868. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Sinclair Broadcast Group's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Sinclair Broadcast Group's EBITDA

Sinclair Broadcast Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $957 million.

The EBITDA is a measure of a Sinclair Broadcast Group's overall financial performance and is widely used to measure a its profitability.

Sinclair Broadcast Group financials

Revenue TTM $5.1 billion
Operating margin TTM 7.81%
Gross profit TTM $1.7 billion
Return on assets TTM 2.61%
Return on equity TTM -657.98%
Profit margin 48.79%
Book value $10.05
Market capitalisation $1.4 billion

TTM: trailing 12 months

Sinclair Broadcast Group share dividends


Dividend payout ratio: 2.77% of net profits

Recently Sinclair Broadcast Group has paid out, on average, around 2.77% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.96% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Sinclair Broadcast Group shareholders could enjoy a 4.96% return on their shares, in the form of dividend payments. In Sinclair Broadcast Group's case, that would currently equate to about $0.9 per share.

While Sinclair Broadcast Group's payout ratio might seem low, this can signify that Sinclair Broadcast Group is investing more in its future growth.

Sinclair Broadcast Group's most recent dividend payout was on 14 September 2022. The latest dividend was paid out to all shareholders who bought their shares by 30 August 2022 (the "ex-dividend date").

Have Sinclair Broadcast Group's shares ever split?

Sinclair Broadcast Group's shares were split on a 2:1 basis on 28 May 1998. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Sinclair Broadcast Group shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Sinclair Broadcast Group shares which in turn could have impacted Sinclair Broadcast Group's share price.

Sinclair Broadcast Group share price volatility

Over the last 12 months, Sinclair Broadcast Group's shares have ranged in value from as little as $18.6811 up to $31.7011. A popular way to gauge a stock's volatility is its "beta".

SBGI.US volatility(beta: 1.28)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Sinclair Broadcast Group's is 1.2765. This would suggest that Sinclair Broadcast Group's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Sinclair Broadcast Group overview

Sinclair Broadcast Group, Inc. operates as a media company in the United States. The company operates in two segments, Broadcast and Local Sports. The Broadcast segment broadcasts free over-the-air programming, such as network provided programs, locally-produced news, local sporting events, programming from program service arrangements, syndicated entertainment programs, and programming to television viewing audiences in the communities through its local television stations. As of December 31, 2021, the segment owned, operated, and provided services to 185 stations and 634 channels in 86 markets. The Local Sports segment operates regional sports networks. This segment broadcasts professional sports games and produce content.

Frequently asked questions

What percentage of Sinclair Broadcast Group is owned by insiders or institutions?
Currently 9.605% of Sinclair Broadcast Group shares are held by insiders and 83.147% by institutions.
How many people work for Sinclair Broadcast Group?
Latest data suggests 11,500 work at Sinclair Broadcast Group.
When does the fiscal year end for Sinclair Broadcast Group?
Sinclair Broadcast Group's fiscal year ends in December.
Where is Sinclair Broadcast Group based?
Sinclair Broadcast Group's address is: 10706 Beaver Dam Road, Hunt Valley, MD, United States, 21030
What is Sinclair Broadcast Group's ISIN number?
Sinclair Broadcast Group's international securities identification number is: US8292261091
What is Sinclair Broadcast Group's CUSIP number?
Sinclair Broadcast Group's Committee on Uniform Securities Identification Procedures number is: 829226109

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