Israeli market intelligence company SimilarWeb is expected to conduct an initial public offering in the United States. The deal is expected to close in the second quarter of 2021. We'll update this page as new information emerges.
What we know about the SimilarWeb IPO
SimilarWeb, a software company that allows clients to analyze consumer behavior and compare it to their competitors, is set to come to market with an initial public offering during the second quarter of 2021. JPMorgan Chase is said to be the lead manager for the offering.
SimilarWeb's valuation is around $2 billion.
Two months ago, the company completed a $120 million funding round led by ION Crossover Partners and Viola Growth.
We will update this page as new information is available.
How to buy shares in SimilarWeb when it goes public
Once SimilarWeb goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.
Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
Search for SimilarWeb. Find the stock by name or ticker symbol. Research its history to confirm it's a solid investment against your financial goals.
Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until SimilarWeb reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of SimilarWeb, depending on your broker.
Check in on your investment. Congratulations, you own a part of SimilarWeb. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.
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How do similar companies perform?
It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like SimilarWeb can be useful in determining how the market is performing and whether now is a good time to invest in this industry.
Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.
Company summary
Nielsen Holdings plc, together with its subsidiaries, operates as a measurement and data analytics company worldwide. It operates in two segments, Connect and Media. The Connect segment provides retail transactional measurement data, consumer behavior information, and analytics primarily to businesses in the consumer packaged goods industry. This segment offers data on retail measurement services, such as market share, competitive sales volumes, and insights into activities comprising distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior that consists of trial and repeat purchase for new products, brand or retailer loyalty, and customer segmentation; and analytical services that help clients in taking business decisions in product development and marketing cycles. The Media segment provides viewership and listening data, and analytics principally to the media and advertising industries covering television, radio, print, online, digital, mobile viewing, and listening platforms. This segment offers television audience measurement services; audio audience measurement services; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies; total audience measurement services; brand effect; social content ratings; advertising effectiveness measurement; and outcome measurement solutions. Nielsen Holdings plc offers media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers read, watch, and listen. The company was formerly known as Nielsen N.V. and changed its name to Nielsen Holdings plc in August 2015. Nielsen Holdings plc was founded in 1923 and is headquartered in New York, New York.
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers ratings and planning products and services, including Media Metrix and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers unduplicated measurement of digital video consumption, as well as provides TV-comparable reach and engagement metrics, and audience demographics; Plan Metrix, which offers an understanding of consumer lifestyle; validated Campaign Essentials (vCE) that validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Campaign Ratings, which expands upon vCE's verification, as well as provides unduplicated reporting to negotiate and evaluate campaigns across media platforms. Its ratings and planning products and services also comprises TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; StationView Essentials to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; and Cross-Platform Suite, which integrates person-level linear TV viewership with digital audience data. The company also offers analytics and optimization products and services that provide end-to-end solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. In addition, it offers movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time, which include box office analytics, trend analysis, and insights for movie studios and movie theater operators. The company was founded in 1999 and is headquartered in Reston, Virginia.
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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.
Dawn Daniels is a publisher with Finder, based out of Oregon. Her background includes editing more than 40 published books, including Financial Fitness: 21 Easy Exercises to Get Your Personal Finances in Shape Fast by Dr. Vi Scott. In her spare time, Dawn enjoys hiking ridiculous distances and collapsing in exhaustion.
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