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How to buy Secoo Holding stock

Own Secoo Holding stock in just a few minutes.

Fact checked

Secoo Holding Limited is an internet retail business based in the US. Secoo Holding shares (SECO) are listed on the NASDAQ and all prices are listed in US Dollars. Secoo Holding employs 1,010 staff and has a market cap (total outstanding shares value) of USD$206.3 million.

How to buy shares in Secoo Holding

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Secoo Holding. Find the stock by name or ticker symbol: SECO. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Secoo Holding reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Secoo Holding, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Secoo Holding. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Secoo Holding share price

Use our graph to track the performance of SECO stocks over time.

Secoo Holding shares at a glance

Information last updated 2021-02-24.
52-week rangeUSD$2.11 - USD$6.95
50-day moving average USD$2.8082
200-day moving average USD$2.6758
Wall St. target priceUSD$8.79
PE ratio 6.5471
Dividend yield N/A (0%)
Earnings per share (TTM) USD$0.446

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Secoo Holding stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Secoo Holding under- or over-valued?

Valuing Secoo Holding stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Secoo Holding's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Secoo Holding's P/E ratio

Secoo Holding's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 7x. In other words, Secoo Holding shares trade at around 7x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Secoo Holding financials

Gross profit TTM USD$1.2 billion
Return on assets TTM 1.48%
Return on equity TTM 1.4%
Profit margin 0.47%
Book value $4.328
Market capitalisation USD$206.3 million

TTM: trailing 12 months

Shorting Secoo Holding shares

There are currently 248,568 Secoo Holding shares held short by investors – that's known as Secoo Holding's "short interest". This figure is 15.5% down from 294,126 last month.

There are a few different ways that this level of interest in shorting Secoo Holding shares can be evaluated.

Secoo Holding's "short interest ratio" (SIR)

Secoo Holding's "short interest ratio" (SIR) is the quantity of Secoo Holding shares currently shorted divided by the average quantity of Secoo Holding shares traded daily (recently around 314643.03797468). Secoo Holding's SIR currently stands at 0.79. In other words for every 100,000 Secoo Holding shares traded daily on the market, roughly 790 shares are currently held short.

However Secoo Holding's short interest can also be evaluated against the total number of Secoo Holding shares, or, against the total number of tradable Secoo Holding shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Secoo Holding's short interest could be expressed as 0% of the outstanding shares (for every 100,000 Secoo Holding shares in existence, roughly 0 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable Secoo Holding shares, roughly 0 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Secoo Holding.

Find out more about how you can short Secoo Holding stock.

Secoo Holding share dividends

We're not expecting Secoo Holding to pay a dividend over the next 12 months.

Secoo Holding share price volatility

Over the last 12 months, Secoo Holding's shares have ranged in value from as little as $2.11 up to $6.95. A popular way to gauge a stock's volatility is its "beta".

SECO.US volatility(beta: 1.51)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Secoo Holding's is 1.5056. This would suggest that Secoo Holding's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Secoo Holding overview

Secoo Holding Limited, through its subsidiaries, operates an integrated online and offline shopping platform in the People's Republic of China, Hong Kong, and internationally. The company provides upscale brand products and services, including bags, watches, women's and men's wear, footwear, children's wear, sportswear, cosmetics and skin care products, jewelry, accessories, home goods, fine food and beverage products, arts, 3C electronic devices, and Chinese original products, as well as lifestyle services through its Website, mobile applications, and offline experience centers. It also offers its Website as a marketplace to third party merchants to facilitate their sales of upscale products and services. Secoo Holding Limited has a strategic alliance with Parkson Group. The company was founded in 2011 and is headquartered in Beijing, China.

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