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How to buy Sally Beauty stock

Own Sally Beauty stock in just a few minutes.

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Sally Beauty Holdings, Inc is a specialty retail business based in the US. Sally Beauty shares (SBH) are listed on the NYSE and all prices are listed in US Dollars.

How to buy shares in Sally Beauty

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Sally Beauty. Find the stock by name or ticker symbol: SBH. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Sally Beauty reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Sally Beauty, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Sally Beauty. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Sally Beauty share price

Use our graph to track the performance of SBH stocks over time.

Sally Beauty shares at a glance

Information last updated 2020-11-26.
52-week range USD$6.28 - USD$19.23
50-day moving average USD$9.8156
200-day moving average USD$11.532
Wall St. target price USD$12.14
PE ratio 10.9091
Dividend yield N/A (0%)
Earnings per share (TTM) USD$0.99

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Sally Beauty stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Sally Beauty under- or over-valued?

Valuing Sally Beauty stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Sally Beauty's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Sally Beauty's P/E ratio

Sally Beauty's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 11x. In other words, Sally Beauty shares trade at around 11x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Sally Beauty's PEG ratio

Sally Beauty's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.63. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Sally Beauty's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Sally Beauty's EBITDA

Sally Beauty's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$402.1 million.

The EBITDA is a measure of a Sally Beauty's overall financial performance and is widely used to measure a its profitability.

Sally Beauty financials

Revenue TTM USD$3.5 billion
Operating margin TTM 8.38%
Gross profit TTM USD$1.7 billion
Return on assets TTM 7.37%
Return on equity TTM 0%
Profit margin 3.22%
Book value $0.138
Market capitalisation USD$1.4 billion

TTM: trailing 12 months

Shorting Sally Beauty shares

There are currently 22.7 million Sally Beauty shares held short by investors – that's known as Sally Beauty's "short interest". This figure is 1.8% down from 23.1 million last month.

There are a few different ways that this level of interest in shorting Sally Beauty shares can be evaluated.

Sally Beauty's "short interest ratio" (SIR)

Sally Beauty's "short interest ratio" (SIR) is the quantity of Sally Beauty shares currently shorted divided by the average quantity of Sally Beauty shares traded daily (recently around 3.4 million). Sally Beauty's SIR currently stands at 6.74. In other words for every 100,000 Sally Beauty shares traded daily on the market, roughly 6740 shares are currently held short.

However Sally Beauty's short interest can also be evaluated against the total number of Sally Beauty shares, or, against the total number of tradable Sally Beauty shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Sally Beauty's short interest could be expressed as 0.2% of the outstanding shares (for every 100,000 Sally Beauty shares in existence, roughly 200 shares are currently held short) or 0.422% of the tradable shares (for every 100,000 tradable Sally Beauty shares, roughly 422 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Sally Beauty.

Find out more about how you can short Sally Beauty stock.

Sally Beauty share dividends

We're not expecting Sally Beauty to pay a dividend over the next 12 months.

Sally Beauty share price volatility

Over the last 12 months, Sally Beauty's shares have ranged in value from as little as $6.28 up to $19.23. A popular way to gauge a stock's volatility is its "beta".

SBH.US volatility(beta: 1.26)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Sally Beauty's is 1.2599. This would suggest that Sally Beauty's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Sally Beauty overview

Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care, skin and nail care, styling tools, and other beauty products for retail customers and salon professionals. This segment also provides products under third-party brands, such as Wella, Clairol, OPI, Conair, and Hot Shot Tools, as well as exclusive-label brand merchandise. The Beauty Systems Group segment offers professional beauty products, such as hair color and care, skin and nail care, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce Websites, and sales force, as well as through franchised stores under the Armstrong McCall store names. This segment also sells products under third-party brands, such as Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, and Chi. As of November 18, 2019, the company operated 5,061 stores, including 159 franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. It also distributes its products through full-service/exclusive distributors, open-line distributors, direct sales, and mega-salon stores. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.

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