How to buy Rocky Mountain Chocolate Factory stock | $6.26

Rocky Mountain Chocolate Factory, Inc is a confectioners business based in the US. Rocky Mountain Chocolate Factory shares (RMCF) are listed on the NASDAQ and all prices are listed in US Dollars. Rocky Mountain Chocolate Factory employs 149 staff and has a trailing 12-month revenue of around 0.00.

Rocky Mountain Chocolate Factory stock price (NASDAQ: RMCF)

Use our graph to track the performance of RMCF stocks over time.

Rocky Mountain Chocolate Factory shares at a glance

• Key figures

Information last updated 2021-07-30.

Latest market close	$6.26
52-week range	$2.55 - $8.50
50-day moving average	$7.46
200-day moving average	$6.08
Wall St. target price	$18.00
PE ratio	15.3382
Dividend yield	$0.12 (1.53%)
Earnings per share (TTM)	$0.55

Buy Rocky Mountain Chocolate Factory shares from these brokerages

Compare special offers, low fees and a wide range of types of investments among top trading platforms.

*Signup bonus information updated weekly.

Is it a good time to buy Rocky Mountain Chocolate Factory stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Rocky Mountain Chocolate Factory, Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Rocky Mountain Chocolate Factory price performance over time

Historical closes compared with the close of $6.26 from 2021-05-28

1 week (2021-07-21)	N/A
1 month (2021-07-01)	-18.70%
3 months (2021-04-30)	3.47%
6 months (2021-01-28)	N/A

1 year (2020-07-28)	N/A
2 years (2019-07-28)	N/A
3 years (2018-07-28)	N/A
5 years (2016-07-28)	N/A

Is Rocky Mountain Chocolate Factory under- or over-valued?

Valuing Rocky Mountain Chocolate Factory stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Rocky Mountain Chocolate Factory's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Rocky Mountain Chocolate Factory's P/E ratio

Rocky Mountain Chocolate Factory's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 15x. In other words, Rocky Mountain Chocolate Factory shares trade at around 15x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Rocky Mountain Chocolate Factory's EBITDA

Rocky Mountain Chocolate Factory's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $5.6 million.

The EBITDA is a measure of a Rocky Mountain Chocolate Factory's overall financial performance and is widely used to measure a its profitability.

Rocky Mountain Chocolate Factory financials

Revenue TTM	$28.4 million
Operating margin TTM	15.02%
Gross profit TTM	$4.3 million
Return on assets TTM	9.7%
Return on equity TTM	18.85%
Profit margin	11.8%
Book value	$3.22
Market capitalisation	$51.4 million

TTM: trailing 12 months

Shorting Rocky Mountain Chocolate Factory shares

There are currently 18,942 Rocky Mountain Chocolate Factory shares held short by investors – that's known as Rocky Mountain Chocolate Factory's "short interest". This figure is 7% down from 20,364 last month.

There are a few different ways that this level of interest in shorting Rocky Mountain Chocolate Factory shares can be evaluated.

Rocky Mountain Chocolate Factory's "short interest ratio" (SIR)

Rocky Mountain Chocolate Factory's "short interest ratio" (SIR) is the quantity of Rocky Mountain Chocolate Factory shares currently shorted divided by the average quantity of Rocky Mountain Chocolate Factory shares traded daily (recently around 43050). Rocky Mountain Chocolate Factory's SIR currently stands at 0.44. In other words for every 100,000 Rocky Mountain Chocolate Factory shares traded daily on the market, roughly 440 shares are currently held short.

However Rocky Mountain Chocolate Factory's short interest can also be evaluated against the total number of Rocky Mountain Chocolate Factory shares, or, against the total number of tradable Rocky Mountain Chocolate Factory shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Rocky Mountain Chocolate Factory's short interest could be expressed as 0% of the outstanding shares (for every 100,000 Rocky Mountain Chocolate Factory shares in existence, roughly 0 shares are currently held short) or 0.0042% of the tradable shares (for every 100,000 tradable Rocky Mountain Chocolate Factory shares, roughly 4 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Rocky Mountain Chocolate Factory.

Find out more about how you can short Rocky Mountain Chocolate Factory stock.

Rocky Mountain Chocolate Factory share dividends

We're not expecting Rocky Mountain Chocolate Factory to pay a dividend over the next 12 months.

Have Rocky Mountain Chocolate Factory's shares ever split?

Rocky Mountain Chocolate Factory's shares were split on a 105:100 basis on 17 July 2007. So if you had owned 100 shares the day before before the split, the next day you'd have owned 105 shares. This wouldn't directly have changed the overall worth of your Rocky Mountain Chocolate Factory shares – just the quantity. However, indirectly, the new 4.8% lower share price could have impacted the market appetite for Rocky Mountain Chocolate Factory shares which in turn could have impacted Rocky Mountain Chocolate Factory's share price.

Rocky Mountain Chocolate Factory share price volatility

Over the last 12 months, Rocky Mountain Chocolate Factory's shares have ranged in value from as little as $2.55 up to $8.5. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Rocky Mountain Chocolate Factory's is 1.1616. This would suggest that Rocky Mountain Chocolate Factory's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Rocky Mountain Chocolate Factory overview

Rocky Mountain Chocolate Factory, Inc. , together with its subsidiaries, operates as a confectionery franchisor, manufacturer, and retail operator. It operates through five segments: Franchising, Manufacturing, Retail Stores, U-Swirl Operations, and Other. The company produces approximately 450 chocolate candies and other confectionery products, including clusters, caramels, creams, toffees, mints, and truffles; and offers 15 varieties of caramel apples and other products that are prepared in individual stores, as well as provides ice cream, coffee, and other sundries. As of March 31, 2021, it operated two company-owned, 98 licensee-owned, and 211 franchised Rocky Mountain Chocolate Factory stores operating in 37 states in Canada, South Korea, Panama, and the Philippines; three company-owned, and 72 franchised and licensed stores located in 23 states and Qatar; and self-serve frozen yogurt cafés under the U-Swirl, Yogurtini, CherryBerry, Yogli Mogli Frozen Yogurt, Fuzzy Peach Frozen Yogurt, Let's Yo!, and Aspen Leaf Yogurt brand names. The company has strategic alliance with Edible Arrangements, LLC and its affiliates to provide certain branded chocolate products. Rocky Mountain Chocolate Factory, Inc.

Frequently asked questions

What percentage of Rocky Mountain Chocolate Factory is owned by insiders or institutions?
Currently 18.776% of Rocky Mountain Chocolate Factory shares are held by insiders and 34.722% by institutions. How many people work for Rocky Mountain Chocolate Factory?
Latest data suggests 149 work at Rocky Mountain Chocolate Factory. When does the fiscal year end for Rocky Mountain Chocolate Factory?
Rocky Mountain Chocolate Factory's fiscal year ends in February. Where is Rocky Mountain Chocolate Factory based?
Rocky Mountain Chocolate Factory's address is: 265 Turner Drive, Durango, CO, United States, 81303 What is Rocky Mountain Chocolate Factory's ISIN number?
Rocky Mountain Chocolate Factory's international securities identification number is: US77467X1019 What is Rocky Mountain Chocolate Factory's CUSIP number?
Rocky Mountain Chocolate Factory's Committee on Uniform Securities Identification Procedures number is: 774678403