How to buy Rocky Mountain Chocolate Factory stock - 08 March

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How to buy Rocky Mountain Chocolate Factory stock

Own Rocky Mountain Chocolate Factory stock in just a few minutes.

Fact checked

Rocky Mountain Chocolate Factory, Inc is a confectioners business based in the US. Rocky Mountain Chocolate Factory shares (RMCF) are listed on the NASDAQ and all prices are listed in US Dollars. Rocky Mountain Chocolate Factory employs 179 staff and has a trailing 12-month revenue of around USD$23.4 million.

How to buy shares in Rocky Mountain Chocolate Factory

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Rocky Mountain Chocolate Factory. Find the stock by name or ticker symbol: RMCF. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Rocky Mountain Chocolate Factory reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Rocky Mountain Chocolate Factory, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Rocky Mountain Chocolate Factory. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Rocky Mountain Chocolate Factory share price

Use our graph to track the performance of RMCF stocks over time.

Rocky Mountain Chocolate Factory shares at a glance

Information last updated 2021-03-02.
52-week rangeUSD$2.55 - USD$8.07
50-day moving average USD$5.1179
200-day moving average USD$3.8524
Wall St. target priceUSD$18
PE ratio 23.7059
Dividend yield USD$0.12 (2.38%)
Earnings per share (TTM) USD$0.17

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Rocky Mountain Chocolate Factory stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Rocky Mountain Chocolate Factory under- or over-valued?

Valuing Rocky Mountain Chocolate Factory stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Rocky Mountain Chocolate Factory's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Rocky Mountain Chocolate Factory's P/E ratio

Rocky Mountain Chocolate Factory's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 24x. In other words, Rocky Mountain Chocolate Factory shares trade at around 24x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Rocky Mountain Chocolate Factory's EBITDA

Rocky Mountain Chocolate Factory's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$5.2 million.

The EBITDA is a measure of a Rocky Mountain Chocolate Factory's overall financial performance and is widely used to measure a its profitability.

Rocky Mountain Chocolate Factory financials

Revenue TTM USD$23.4 million
Gross profit TTM USD$10 million
Return on assets TTM -4.75%
Return on equity TTM -19.42%
Profit margin -15.36%
Book value $2.749
Market capitalisation USD$30.1 million

TTM: trailing 12 months

Shorting Rocky Mountain Chocolate Factory shares

There are currently 33,726 Rocky Mountain Chocolate Factory shares held short by investors – that's known as Rocky Mountain Chocolate Factory's "short interest". This figure is 127.5% up from 14,824 last month.

There are a few different ways that this level of interest in shorting Rocky Mountain Chocolate Factory shares can be evaluated.

Rocky Mountain Chocolate Factory's "short interest ratio" (SIR)

Rocky Mountain Chocolate Factory's "short interest ratio" (SIR) is the quantity of Rocky Mountain Chocolate Factory shares currently shorted divided by the average quantity of Rocky Mountain Chocolate Factory shares traded daily (recently around 168630). Rocky Mountain Chocolate Factory's SIR currently stands at 0.2. In other words for every 100,000 Rocky Mountain Chocolate Factory shares traded daily on the market, roughly 200 shares are currently held short.

However Rocky Mountain Chocolate Factory's short interest can also be evaluated against the total number of Rocky Mountain Chocolate Factory shares, or, against the total number of tradable Rocky Mountain Chocolate Factory shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Rocky Mountain Chocolate Factory's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Rocky Mountain Chocolate Factory shares in existence, roughly 10 shares are currently held short) or 0.0078% of the tradable shares (for every 100,000 tradable Rocky Mountain Chocolate Factory shares, roughly 8 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Rocky Mountain Chocolate Factory.

Find out more about how you can short Rocky Mountain Chocolate Factory stock.

Rocky Mountain Chocolate Factory share dividends

We're not expecting Rocky Mountain Chocolate Factory to pay a dividend over the next 12 months.

Have Rocky Mountain Chocolate Factory's shares ever split?

Rocky Mountain Chocolate Factory's shares were split on a 105:100 basis on 18 July 2007. So if you had owned 100 shares the day before before the split, the next day you'd have owned 105 shares. This wouldn't directly have changed the overall worth of your Rocky Mountain Chocolate Factory shares – just the quantity. However, indirectly, the new 4.8% lower share price could have impacted the market appetite for Rocky Mountain Chocolate Factory shares which in turn could have impacted Rocky Mountain Chocolate Factory's share price.

Rocky Mountain Chocolate Factory share price volatility

Over the last 12 months, Rocky Mountain Chocolate Factory's shares have ranged in value from as little as $2.55 up to $8.07. A popular way to gauge a stock's volatility is its "beta".

RMCF.US volatility(beta: 1.05)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Rocky Mountain Chocolate Factory's is 1.0534. This would suggest that Rocky Mountain Chocolate Factory's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Rocky Mountain Chocolate Factory overview

Rocky Mountain Chocolate Factory, Inc., together with its subsidiaries, operates as a confectionery franchisor, manufacturer, and retail operator. It operates through five segments: Franchising, Manufacturing, Retail Stores, U-Swirl Operations, and Other. The company produces approximately 500 chocolate candies and other confectionery products, including clusters, caramels, creams, toffees, mints, and truffles; and offers 15 varieties of caramel apples and other products that are prepared in individual stores, as well as provides ice cream, coffee, and other sundries. As of March 31, 2020, it operated two company-owned, 98 licensee-owned, and 237 franchised Rocky Mountain Chocolate Factory stores operating in 37 states in Canada, South Korea, Panama, and the Philippines; three company-owned, 59 franchised, and 25 licensed stores located in 25 states and Qatar; and self-serve frozen yogurt cafés under the U-Swirl, Yogurtini, CherryBerry, Yogli Mogli Frozen Yogurt, Fuzzy Peach Frozen Yogurt, Let's Yo!, and Aspen Leaf Yogurt brand names. The company has strategic alliance with Edible Arrangements, LLC and its affiliates to provide certain branded chocolate products. Rocky Mountain Chocolate Factory, Inc. was founded in 1981 and is headquartered in Durango, Colorado.

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