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How to buy Rocky Brands stock

Learn how to easily invest in Rocky Brands stock.

Rocky Brands Inc is a footwear & accessories business based in the US. Rocky Brands shares (RCKY) are listed on the NASDAQ and all prices are listed in US Dollars. Rocky Brands employs 2,800 staff and has a trailing 12-month revenue of around $624 million.

How to buy shares in Rocky Brands

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – RCKY – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.
Client disclaimer: US Brokerage services through eToro USA Securities Inc, member of FINRA, SIPC. Crypto assets through eToro USA LLC.

Rocky Brands stock price (NASDAQ: RCKY)

Use our graph to track the performance of RCKY stocks over time.

Rocky Brands shares at a glance

Information last updated 2022-10-04.
Latest market close$21.55
52-week range$20.06 - $55.93
50-day moving average $26.87
200-day moving average $36.22
Wall St. target price$44.50
PE ratio 7.4348
Dividend yield $0.62 (3.09%)
Earnings per share (TTM) $2.76

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Rocky Brands stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Rocky Brands price performance over time

Historical closes compared with the close of $21.55 from 2022-10-04

1 week (2022-09-29) 4.31%
1 month (2022-09-06) -12.36%
3 months (2022-07-06) -36.28%
6 months (2022-04-02) N/A
1 year (2021-10-04) -56.25%
2 years (2020-10-06) -15.52%
3 years (2019-10-04) 31.48
5 years (2017-10-05) 48.62%

Is Rocky Brands stock undervalued or overvalued?

Valuing Rocky Brands stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Rocky Brands's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Rocky Brands's P/E ratio

Rocky Brands's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 7x. In other words, Rocky Brands shares trade at around 7x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Rocky Brands's PEG ratio

Rocky Brands's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.62. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Rocky Brands's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Rocky Brands's EBITDA

Rocky Brands's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $61.2 million.

The EBITDA is a measure of a Rocky Brands's overall financial performance and is widely used to measure a its profitability.

Rocky Brands financials

Revenue TTM $624 million
Operating margin TTM 7.94%
Gross profit TTM $199.3 million
Return on assets TTM 5.41%
Return on equity TTM 10.44%
Profit margin 3.27%
Book value $27.96
Market capitalisation $150.1 million

TTM: trailing 12 months

Rocky Brands share dividends


Dividend payout ratio: 17.03% of net profits

Recently Rocky Brands has paid out, on average, around 17.03% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.09% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Rocky Brands shareholders could enjoy a 3.09% return on their shares, in the form of dividend payments. In Rocky Brands's case, that would currently equate to about $0.62 per share.

While Rocky Brands's payout ratio might seem low, this can signify that Rocky Brands is investing more in its future growth.

Rocky Brands's most recent dividend payout was on 15 September 2022. The latest dividend was paid out to all shareholders who bought their shares by 31 August 2022 (the "ex-dividend date").

Rocky Brands share price volatility

Over the last 12 months, Rocky Brands's shares have ranged in value from as little as $20.06 up to $55.9297. A popular way to gauge a stock's volatility is its "beta".

RCKY.US volatility(beta: 0.78)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Rocky Brands's is 0.7827. This would suggest that Rocky Brands's shares are less volatile than average (for this exchange).

Rocky Brands overview

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including rockyboots. com, georgiaboot. com, durangoboot.

Frequently asked questions

What percentage of Rocky Brands is owned by insiders or institutions?
Currently 6.644% of Rocky Brands shares are held by insiders and 77.326% by institutions.
How many people work for Rocky Brands?
Latest data suggests 2,800 work at Rocky Brands.
When does the fiscal year end for Rocky Brands?
Rocky Brands's fiscal year ends in December.
Where is Rocky Brands based?
Rocky Brands's address is: 39 East Canal Street, Nelsonville, OH, United States, 45764
What is Rocky Brands's ISIN number?
Rocky Brands's international securities identification number is: US7745151008
What is Rocky Brands's CUSIP number?
Rocky Brands's Committee on Uniform Securities Identification Procedures number is: 774515100

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