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How to buy Rocky Brands stock

Own Rocky Brands stock in just a few minutes.


Fact checked

Rocky Brands, Inc is a footwear & accessories business based in the US. Rocky Brands shares (RCKY) are listed on the NASDAQ and all prices are listed in US Dollars. Rocky Brands employs 1,899 staff and has a trailing 12-month revenue of around USD$265 million.

How to buy shares in Rocky Brands

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Rocky Brands. Find the stock by name or ticker symbol: RCKY. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Rocky Brands reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Rocky Brands, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Rocky Brands. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Rocky Brands share price

Use our graph to track the performance of RCKY stocks over time.

Rocky Brands shares at a glance

Information last updated 2020-11-27.
52-week range USD$14.7726 - USD$32.74
50-day moving average USD$28.2414
200-day moving average USD$23.5912
Wall St. target price USD$28
PE ratio 13.7939
Dividend yield USD$0.56 (1.82%)
Earnings per share (TTM) USD$2.222

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Rocky Brands stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Is Rocky Brands under- or over-valued?

Valuing Rocky Brands stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Rocky Brands's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Rocky Brands's P/E ratio

Rocky Brands's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 14x. In other words, Rocky Brands shares trade at around 14x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Rocky Brands's PEG ratio

Rocky Brands's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.62. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Rocky Brands's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Rocky Brands's EBITDA

Rocky Brands's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$25.9 million.

The EBITDA is a measure of a Rocky Brands's overall financial performance and is widely used to measure a its profitability.

Rocky Brands financials

Revenue TTM USD$265 million
Operating margin TTM 7.84%
Gross profit TTM USD$97 million
Return on assets TTM 6.19%
Return on equity TTM 9.8%
Profit margin 6.16%
Book value $23.56
Market capitalisation USD$222 million

TTM: trailing 12 months

Shorting Rocky Brands shares

There are currently 85,135 Rocky Brands shares held short by investors – that's known as Rocky Brands's "short interest". This figure is 10.7% down from 95,365 last month.

There are a few different ways that this level of interest in shorting Rocky Brands shares can be evaluated.

Rocky Brands's "short interest ratio" (SIR)

Rocky Brands's "short interest ratio" (SIR) is the quantity of Rocky Brands shares currently shorted divided by the average quantity of Rocky Brands shares traded daily (recently around 18152.452025586). Rocky Brands's SIR currently stands at 4.69. In other words for every 100,000 Rocky Brands shares traded daily on the market, roughly 4690 shares are currently held short.

However Rocky Brands's short interest can also be evaluated against the total number of Rocky Brands shares, or, against the total number of tradable Rocky Brands shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Rocky Brands's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Rocky Brands shares in existence, roughly 20 shares are currently held short) or 0.0225% of the tradable shares (for every 100,000 tradable Rocky Brands shares, roughly 23 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Rocky Brands.

Find out more about how you can short Rocky Brands stock.

Rocky Brands share dividends


Dividend payout ratio: 25.34% of net profits

Recently Rocky Brands has paid out, on average, around 25.34% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.82% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Rocky Brands shareholders could enjoy a 1.82% return on their shares, in the form of dividend payments. In Rocky Brands's case, that would currently equate to about $0.56 per share.

While Rocky Brands's payout ratio might seem fairly standard, it's worth remembering that Rocky Brands may be investing much of the rest of its net profits in future growth.

Rocky Brands's most recent dividend payout was on 16 December 2020. The latest dividend was paid out to all shareholders who bought their shares by 1 December 2020 (the "ex-dividend date").

Rocky Brands share price volatility

Over the last 12 months, Rocky Brands's shares have ranged in value from as little as $14.7726 up to $32.74. A popular way to gauge a stock's volatility is its "beta".

RCKY.US volatility(beta: 0.64)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Rocky Brands's is 0.6409. This would suggest that Rocky Brands's shares are less volatile than average (for this exchange).

Rocky Brands overview

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through three segments: Wholesale, Retail, and Military. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including,,,,,, and; Rocky outlet store in Nelsonville, Ohio; and retail stores. The Military segment focuses on building footwear contracts with the U.S. military. The company offers footwear, apparel, and accessory items. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; consumers enamored with the western lifestyle; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; fashion minded urban consumers; and for the U.S. military personnel. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

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