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How to buy Rent-A-Center stock | 33.66

Own Rent-A-Center stock in just a few minutes.


Fact checked

Rent-A-Center, Inc is a rental & leasing services business based in the US. Rent-A-Center shares (RCII) are listed on the NASDAQ and all prices are listed in US Dollars. Rent-A-Center employs 14,500 staff and has a trailing 12-month revenue of around USD$2.7 billion.

How to buy shares in Rent-A-Center

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Rent-A-Center Find the stock by name or ticker symbol: RCII. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Rent-A-Center reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$33.66, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Rent-A-Center, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Rent-A-Center. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Rent-A-Center share price

Use our graph to track the performance of RCII stocks over time.

Rent-A-Center shares at a glance

Information last updated 2020-10-15.
Latest market closeUSD$33.66
52-week rangeUSD$12.34 - USD$35
50-day moving average USD$30.7251
200-day moving average USD$26.2421
Wall St. target priceUSD$36.33
PE ratio 12.0175
Dividend yield USD$1.16 (3.42%)
Earnings per share (TTM) USD$2.852

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Rent-A-Center stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Rent-A-Center price performance over time

Historical closes compared with the close of $33.66 from 2020-10-16

1 week (2020-10-13) -0.80%
1 month (2020-09-18) 18.69%
3 months (2020-07-20) 25.50%
6 months (2020-04-20) 93.12%
1 year (2019-10-18) 27.65%
2 years (2018-10-19) 136.04%
3 years (2017-10-20) 222.72%
5 years (2015-10-20) 29.46%

Is Rent-A-Center under- or over-valued?

Valuing Rent-A-Center stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Rent-A-Center's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Rent-A-Center's P/E ratio

Rent-A-Center's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 12x. In other words, Rent-A-Center shares trade at around 12x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Rent-A-Center's PEG ratio

Rent-A-Center's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 30.09. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Rent-A-Center's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Rent-A-Center's EBITDA

Rent-A-Center's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$196.7 million.

The EBITDA is a measure of a Rent-A-Center's overall financial performance and is widely used to measure a its profitability.

Rent-A-Center financials

Revenue TTM USD$2.7 billion
Operating margin TTM 5.07%
Gross profit TTM USD$1.6 billion
Return on assets TTM 5.16%
Return on equity TTM 36.33%
Profit margin 5.9%
Book value $9.041
Market capitalisation USD$1.8 billion

TTM: trailing 12 months

Shorting Rent-A-Center shares

There are currently 2.7 million Rent-A-Center shares held short by investors – that's known as Rent-A-Center's "short interest". This figure is 35.3% up from 2.0 million last month.

There are a few different ways that this level of interest in shorting Rent-A-Center shares can be evaluated.

Rent-A-Center's "short interest ratio" (SIR)

Rent-A-Center's "short interest ratio" (SIR) is the quantity of Rent-A-Center shares currently shorted divided by the average quantity of Rent-A-Center shares traded daily (recently around 619573.24263039). Rent-A-Center's SIR currently stands at 4.41. In other words for every 100,000 Rent-A-Center shares traded daily on the market, roughly 4410 shares are currently held short.

However Rent-A-Center's short interest can also be evaluated against the total number of Rent-A-Center shares, or, against the total number of tradable Rent-A-Center shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Rent-A-Center's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 Rent-A-Center shares in existence, roughly 50 shares are currently held short) or 0.0828% of the tradable shares (for every 100,000 tradable Rent-A-Center shares, roughly 83 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Rent-A-Center.

Find out more about how you can short Rent-A-Center stock.

Rent-A-Center share dividends


Dividend payout ratio: 46.03% of net profits

Recently Rent-A-Center has paid out, on average, around 46.03% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.42% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Rent-A-Center shareholders could enjoy a 3.42% return on their shares, in the form of dividend payments. In Rent-A-Center's case, that would currently equate to about $1.16 per share.

While Rent-A-Center's payout ratio might seem fairly standard, it's worth remembering that Rent-A-Center may be investing much of the rest of its net profits in future growth.

Rent-A-Center's most recent dividend payout was on 26 October 2020. The latest dividend was paid out to all shareholders who bought their shares by 6 October 2020 (the "ex-dividend date").

Have Rent-A-Center's shares ever split?

Rent-A-Center's shares were split on a 5:2 basis on 2 September 2003. So if you had owned 2 shares the day before before the split, the next day you'd have owned 5 shares. This wouldn't directly have changed the overall worth of your Rent-A-Center shares – just the quantity. However, indirectly, the new 60% lower share price could have impacted the market appetite for Rent-A-Center shares which in turn could have impacted Rent-A-Center's share price.

Rent-A-Center share price volatility

Over the last 12 months, Rent-A-Center's shares have ranged in value from as little as $12.34 up to $35. A popular way to gauge a stock's volatility is its "beta".

RCII.US volatility(beta: 1.54)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Rent-A-Center's is 1.5411. This would suggest that Rent-A-Center's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Rent-A-Center overview

Rent-A-Center, Inc., together with its subsidiaries, leases household durable goods to customers on a lease-to-own basis. The company operates through four segments: Rent-A-Center Business, Preferred Lease, Mexico, and Franchising. It offers consumer electronics, computers, tablets, smartphones, furniture and accessories, appliances, wheels and tires, tools, handbags, jewelry, and other accessories under rental purchase agreements. The company also provides merchandise on an installment sales basis; and lease-to-own transaction to consumers who do not qualify for financing from the traditional retailer through kiosks located within retailer's locations. It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchised lease-to-own stores under the Rent-A-Centre, ColorTyme, and RimTyme names; and, an e-commerce platform. As of December 31, 2019, the company owned and operated approximately 1,973 stores in the United States and Puerto Rico, including 44 retail installment sales stores; 998 Preferred Lease staffed locations in 41 states and Puerto Rico; and 123 stores in Mexico, as well as franchised 372 lease-to-own stores in 33 states. Rent-A-Center, Inc. was founded in 1986 and is headquartered in Plano, Texas.

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