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How to buy Prudential Financial stock

Learn how to easily invest in Prudential Financial stock.

Prudential Financial Inc is an insurance-life business based in the US. Prudential Financial shares (PRU) are listed on the NYSE and all prices are listed in US Dollars. Prudential Financial employs 40,916 staff and has a trailing 12-month revenue of around $64.3 billion.

How to buy shares in Prudential Financial

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – PRU – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.
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Prudential Financial stock price (NYSE: PRU)

Use our graph to track the performance of PRU stocks over time.

Prudential Financial shares at a glance

Information last updated 2022-10-02.
Latest market close$85.78
52-week range$85.46 - $120.07
50-day moving average $96.65
200-day moving average $105.30
Wall St. target price$102.20
PE ratio 15.5964
Dividend yield $4.7 (5.6%)
Earnings per share (TTM) $5.50

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Prudential Financial stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Prudential Financial price performance over time

Historical closes compared with the close of $85.78 from 2022-09-30

1 week (2022-09-23) -3.27%
1 month (2022-08-29) -12.45%
3 months (2022-06-28) -12.18%
6 months (2022-03-29) N/A
1 year (2021-10-01) -19.21%
2 years (2020-10-02) 34.28%
3 years (2019-10-02) 0.82%
5 years (2017-10-02) 107.28

Is Prudential Financial stock undervalued or overvalued?

Valuing Prudential Financial stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Prudential Financial's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Prudential Financial's P/E ratio

Prudential Financial's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 16x. In other words, Prudential Financial shares trade at around 16x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Prudential Financial's PEG ratio

Prudential Financial's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 71.7373. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Prudential Financial's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Prudential Financial's EBITDA

Prudential Financial's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $4 billion.

The EBITDA is a measure of a Prudential Financial's overall financial performance and is widely used to measure a its profitability.

Prudential Financial financials

Revenue TTM $64.3 billion
Operating margin TTM 5.66%
Gross profit TTM $24 billion
Return on assets TTM 0.28%
Return on equity TTM 4.73%
Profit margin 3.33%
Book value $75.77
Market capitalisation $31.9 billion

TTM: trailing 12 months

Prudential Financial's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Prudential Financial.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Prudential Financial's total ESG risk score

Total ESG risk: 17.58

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Prudential Financial's overall score of 17.58 (as at 01/01/2019) is pretty good – landing it in it in the 21st percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Prudential Financial is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Prudential Financial's environmental score

Environmental score: 0.62/100

Prudential Financial's environmental score of 0.62 puts it squarely in the 1st percentile of companies rated in the same sector. This could suggest that Prudential Financial is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Prudential Financial's social score

Social score: 11.32/100

Prudential Financial's social score of 11.32 puts it squarely in the 1st percentile of companies rated in the same sector. This could suggest that Prudential Financial is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Prudential Financial's governance score

Governance score: 7.64/100

Prudential Financial's governance score puts it squarely in the 1st percentile of companies rated in the same sector. That could suggest that Prudential Financial is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Prudential Financial's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Prudential Financial scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Prudential Financial has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Prudential Financial Inc was last rated for ESG on: 2019-01-01.

Total ESG score 17.58
Total ESG percentile 21.14
Environmental score 0.62
Environmental score percentile 1
Social score 11.32
Social score percentile 1
Governance score 7.64
Governance score percentile 1
Level of controversy 2

Prudential Financial share dividends

40%

Dividend payout ratio: 40.02% of net profits

Recently Prudential Financial has paid out, on average, around 40.02% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 5.6% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Prudential Financial shareholders could enjoy a 5.6% return on their shares, in the form of dividend payments. In Prudential Financial's case, that would currently equate to about $4.7 per share.

While Prudential Financial's payout ratio might seem fairly standard, it's worth remembering that Prudential Financial may be investing much of the rest of its net profits in future growth.

Prudential Financial's most recent dividend payout was on 15 September 2022. The latest dividend was paid out to all shareholders who bought their shares by 22 August 2022 (the "ex-dividend date").

Prudential Financial share price volatility

Over the last 12 months, Prudential Financial's shares have ranged in value from as little as $85.46 up to $120.0714. A popular way to gauge a stock's volatility is its "beta".

PRU.US volatility(beta: 1.4)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Prudential Financial's is 1.3983. This would suggest that Prudential Financial's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Prudential Financial overview

Prudential Financial, Inc. , together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through eight segments: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. The company offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. It also provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; and group life, long-term and short-term group disability, and group corporate-, bank-, and trust-owned life insurance in the United States, primarily to institutional clients for use in connection with employee and membership benefits plans, as well as sells accidental death and dismemberment, and other supplemental health solutions; and provides plan administration services in connection with its insurance coverages. In addition, the company develops and distributes individual variable and fixed annuity products, principally to the mass affluent and affluent markets; and individual variable, term, and universal life insurance products to the mass middle, mass affluent, and affluent markets in the United States. Further, it provides third-party life, health, Medicare, property and casualty, and term life products to retail shoppers through its digital and independent agent channels.

Frequently asked questions

What percentage of Prudential Financial is owned by insiders or institutions?
Currently 0.111% of Prudential Financial shares are held by insiders and 59.751% by institutions.
How many people work for Prudential Financial?
Latest data suggests 40,916 work at Prudential Financial.
When does the fiscal year end for Prudential Financial?
Prudential Financial's fiscal year ends in December.
Where is Prudential Financial based?
Prudential Financial's address is: 751 Broad Street, Newark, NJ, United States, 07102
What is Prudential Financial's ISIN number?
Prudential Financial's international securities identification number is: US7443201022
What is Prudential Financial's CUSIP number?
Prudential Financial's Committee on Uniform Securities Identification Procedures number is: 744320102

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