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How to buy Primerica stock | 117.41

Own Primerica stock in just a few minutes.


Fact checked

Primerica, Inc is an insurance—life business based in the US. Primerica shares (PRI) are listed on the NYSE and all prices are listed in US Dollars. Primerica employs 2,201 staff and has a trailing 12-month revenue of around USD$2.2 billion.

How to buy shares in Primerica

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Primerica. Find the stock by name or ticker symbol: PRI. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Primerica reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$117.41, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Primerica, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Primerica. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Primerica's share price?

Since the stock market crash in March caused by coronavirus, Primerica's share price has had significant negative movement.

Its last market close was USD$117.41, which is 11.27% down on its pre-crash value of USD$132.33 and 91.85% up on the lowest point reached during the March crash when the shares fell as low as USD$61.2.

If you had bought USD$1,000 worth of Primerica shares at the start of February 2020, those shares would have been worth USD$557.38 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$969.81.

Primerica share price

Use our graph to track the performance of PRI stocks over time.

Primerica shares at a glance

Information last updated 2020-10-21.
Latest market closeUSD$117.41
52-week rangeUSD$61.2 - USD$138.05
50-day moving average USD$117.1326
200-day moving average USD$114.4825
Wall St. target priceUSD$144.8
PE ratio 13.2352
Dividend yield USD$1.6 (1.36%)
Earnings per share (TTM) USD$8.771

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Primerica stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Primerica price performance over time

Historical closes compared with the close of $117.41 from 2020-10-16

1 week (2020-10-22) -4.01%
1 month (2020-09-29) 3.96%
3 months (2020-07-29) -3.76%
6 months (2020-04-29) 10.91%
1 year (2019-10-29) -9.13%
2 years (2018-10-29) 7.95%
3 years (2017-10-27) 32.14%
5 years (2015-10-29) 143.89%

Is Primerica under- or over-valued?

Valuing Primerica stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Primerica's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Primerica's P/E ratio

Primerica's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 13x. In other words, Primerica shares trade at around 13x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Primerica's PEG ratio

Primerica's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.05. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Primerica's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Primerica's EBITDA

Primerica's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$575.8 million.

The EBITDA is a measure of a Primerica's overall financial performance and is widely used to measure a its profitability.

Primerica financials

Revenue TTM USD$2.2 billion
Operating margin TTM 25.88%
Gross profit TTM USD$1.3 billion
Return on assets TTM 2.56%
Return on equity TTM 22.53%
Profit margin 16.87%
Book value $41.412
Market capitalisation USD$4.6 billion

TTM: trailing 12 months

Shorting Primerica shares

There are currently 488,920 Primerica shares held short by investors – that's known as Primerica's "short interest". This figure is 11.3% down from 551,358 last month.

There are a few different ways that this level of interest in shorting Primerica shares can be evaluated.

Primerica's "short interest ratio" (SIR)

Primerica's "short interest ratio" (SIR) is the quantity of Primerica shares currently shorted divided by the average quantity of Primerica shares traded daily (recently around 246929.29292929). Primerica's SIR currently stands at 1.98. In other words for every 100,000 Primerica shares traded daily on the market, roughly 1980 shares are currently held short.

However Primerica's short interest can also be evaluated against the total number of Primerica shares, or, against the total number of tradable Primerica shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Primerica's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Primerica shares in existence, roughly 10 shares are currently held short) or 0.016% of the tradable shares (for every 100,000 tradable Primerica shares, roughly 16 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Primerica.

Find out more about how you can short Primerica stock.

Primerica share dividends


Dividend payout ratio: 17.17% of net profits

Recently Primerica has paid out, on average, around 17.17% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.36% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Primerica shareholders could enjoy a 1.36% return on their shares, in the form of dividend payments. In Primerica's case, that would currently equate to about $1.6 per share.

While Primerica's payout ratio might seem low, this can signify that Primerica is investing more in its future growth.

Primerica's most recent dividend payout was on 14 September 2020. The latest dividend was paid out to all shareholders who bought their shares by 20 August 2020 (the "ex-dividend date").

Primerica share price volatility

Over the last 12 months, Primerica's shares have ranged in value from as little as $61.2 up to $138.05. A popular way to gauge a stock's volatility is its "beta".

PRI.US volatility(beta: 1.39)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Primerica's is 1.3867. This would suggest that Primerica's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Primerica overview

Primerica, Inc., together with its subsidiaries, provides financial products to middle income households in the United States and Canada. The company operates in three segments: Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. It underwrites individual term life insurance products. The company also provides mutual funds and various retirement plans, managed investments, variable and fixed annuities, fixed indexed annuities, and segregated funds. In addition, it offers auto and homeowners' insurance, home automation solutions, and mortgage loans; ID theft defense services; and insurance products, including supplemental medical and dental, accidental death, and disability for small businesses. Further, the company provides prepaid legal services that assist subscribers with legal matters, such as drafting wills, living wills and powers of attorney, trial defense, and motor vehicle-related matters. It distributes and sells its products through licensed sales representatives. Primerica, Inc. was founded in 1927 and is headquartered in Duluth, Georgia.

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