How to buy Premier Financial Bancorp stock | 11.11

Premier Financial Bancorp, Inc is a banks—regional business based in the US. Premier Financial Bancorp shares (PFBI) are listed on the NASDAQ and all prices are listed in US Dollars. Premier Financial Bancorp employs 375 staff and has a trailing 12-month revenue of around USD$73.6 million.

How to buy shares in Premier Financial Bancorp

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Premier Financial Bancorp. Find the stock by name or ticker symbol: PFBI. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Premier Financial Bancorp reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of USD$11.11, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Premier Financial Bancorp, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Premier Financial Bancorp. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Premier Financial Bancorp's share price?

Since the stock market crash in March caused by coronavirus, Premier Financial Bancorp's share price has had significant negative movement.

Its last market close was USD$11.11, which is 36.55% down on its pre-crash value of USD$17.51 and 35.32% up on the lowest point reached during the March crash when the shares fell as low as USD$8.21.

If you had bought USD$1,000 worth of Premier Financial Bancorp shares at the start of February 2020, those shares would have been worth USD$532.14 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$654.71.

Premier Financial Bancorp share price

Use our graph to track the performance of PFBI stocks over time.

Premier Financial Bancorp shares at a glance

• Key figures

Information last updated 2020-10-14.

Latest market close	USD$11.11
52-week range	USD$8.21 - USD$20
50-day moving average	USD$11.6329
200-day moving average	USD$11.955
Wall St. target price	N/A
PE ratio	7.7244
Dividend yield	USD$0.6 (4.93%)
Earnings per share (TTM)	USD$1.56

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Is it a good time to buy Premier Financial Bancorp stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Premier Financial Bancorp, Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Premier Financial Bancorp price performance over time

Historical closes compared with the close of $11.11 from 2020-10-16

1 week (2020-10-12)	-8.78%
1 month (2020-09-22)	3.45%
3 months (2020-07-20)	0.63%
6 months (2020-04-20)	2.30%

1 year (2019-10-18)	-37.30%
2 years (2018-10-19)	-36.33%
3 years (2017-10-20)	-44.45%
5 years (2015-10-20)	-21.98%

Is Premier Financial Bancorp under- or over-valued?

Valuing Premier Financial Bancorp stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Premier Financial Bancorp's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Premier Financial Bancorp's P/E ratio

Premier Financial Bancorp's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 8x. In other words, Premier Financial Bancorp shares trade at around 8x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Premier Financial Bancorp financials

Revenue TTM	USD$73.6 million
Operating margin TTM	43.35%
Gross profit TTM	USD$75 million
Return on assets TTM	1.27%
Return on equity TTM	9.47%
Profit margin	31.31%
Book value	$17.31
Market capitalisation	USD$177.4 million

TTM: trailing 12 months

Shorting Premier Financial Bancorp shares

There are currently 93,839 Premier Financial Bancorp shares held short by investors – that's known as Premier Financial Bancorp's "short interest". This figure is 6.9% down from 100,815 last month.

There are a few different ways that this level of interest in shorting Premier Financial Bancorp shares can be evaluated.

Premier Financial Bancorp's "short interest ratio" (SIR)

Premier Financial Bancorp's "short interest ratio" (SIR) is the quantity of Premier Financial Bancorp shares currently shorted divided by the average quantity of Premier Financial Bancorp shares traded daily (recently around 32925.964912281). Premier Financial Bancorp's SIR currently stands at 2.85. In other words for every 100,000 Premier Financial Bancorp shares traded daily on the market, roughly 2850 shares are currently held short.

However Premier Financial Bancorp's short interest can also be evaluated against the total number of Premier Financial Bancorp shares, or, against the total number of tradable Premier Financial Bancorp shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Premier Financial Bancorp's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 Premier Financial Bancorp shares in existence, roughly 10 shares are currently held short) or 0.0073% of the tradable shares (for every 100,000 tradable Premier Financial Bancorp shares, roughly 7 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Premier Financial Bancorp.

Find out more about how you can short Premier Financial Bancorp stock.

Premier Financial Bancorp share dividends

Dividend payout ratio: 38.38% of net profits

Recently Premier Financial Bancorp has paid out, on average, around 38.38% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.93% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Premier Financial Bancorp shareholders could enjoy a 4.93% return on their shares, in the form of dividend payments. In Premier Financial Bancorp's case, that would currently equate to about $0.6 per share.

While Premier Financial Bancorp's payout ratio might seem fairly standard, it's worth remembering that Premier Financial Bancorp may be investing much of the rest of its net profits in future growth.

Premier Financial Bancorp's most recent dividend payout was on 30 September 2020. The latest dividend was paid out to all shareholders who bought their shares by 14 September 2020 (the "ex-dividend date").

Have Premier Financial Bancorp's shares ever split?

Premier Financial Bancorp's shares were split on a 125:100 basis on 11 June 2018. So if you had owned 100 shares the day before before the split, the next day you'd have owned 125 shares. This wouldn't directly have changed the overall worth of your Premier Financial Bancorp shares – just the quantity. However, indirectly, the new 20% lower share price could have impacted the market appetite for Premier Financial Bancorp shares which in turn could have impacted Premier Financial Bancorp's share price.

Premier Financial Bancorp share price volatility

Over the last 12 months, Premier Financial Bancorp's shares have ranged in value from as little as $8.21 up to $20. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Premier Financial Bancorp's is 0.8842. This would suggest that Premier Financial Bancorp's shares are less volatile than average (for this exchange).

Premier Financial Bancorp overview

Premier Financial Bancorp, Inc., a multi-bank holding company, provides community banking services to individuals and small-to-medium sized businesses. The company accepts various deposit products, including checking, NOW, savings, money market, club, individual retirement, and overdraft protection accounts, as well as certificates of deposit. It also provides loans secured by 1-4 family residential real estate, multifamily residential real estate, owner occupied non-farm non-residential real estate, and non-farm non-residential real estate; commercial and industrial loans not secured by real estate; consumer loans; construction, land, and land development loans; and farmland and agricultural loans, and loans to tax-exempt entities. In addition, the company offers depository and funds transfer services; collections; safe deposit boxes; cash management services; bill payment, remote deposit, check imaging, and automated teller machine services; and internet, mobile, and telephone banking services. As of March 6, 2020, it operated thirteen banking offices in Kentucky; three banking offices in Ohio; twenty-six banking offices in West Virginia; four banking offices in Washington, DC; one banking office in Maryland; and three banking offices in Virginia. Premier Financial Bancorp, Inc. was incorporated in 1991 and is headquartered in Huntington, West Virginia.

Frequently asked questions

• What percentage of Premier Financial Bancorp is owned by insiders or institutions?

  Currently 19.239% of Premier Financial Bancorp shares are held by insiders and 33.402% by institutions.

• How many people work for Premier Financial Bancorp?

  Latest data suggests 375 work at Premier Financial Bancorp.

• When does the fiscal year end for Premier Financial Bancorp?

  Premier Financial Bancorp's fiscal year ends in December.

• Where is Premier Financial Bancorp based?

  Premier Financial Bancorp's address is: 2883 Fifth Avenue, Huntington, WV, United States, 25702

• What is Premier Financial Bancorp's ISIN number?

  Premier Financial Bancorp's international securities identification number is: US74050N1052

• What is Premier Financial Bancorp's CUSIP number?

  Premier Financial Bancorp's Committee on Uniform Securities Identification Procedures number is: 74050M105