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How to buy ON24 stock | $32.18

Learn how to easily invest in ON24 stock.

ON24, Inc
+$0.62 (+1.70%)

ON24, a San Francisco-based company that markets products and services based on webcasting and virtual events, completed its initial public offering, raising $430 million.

How to buy shares in ON24

  1. Compare share trading platforms.Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – ONTF – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

ON24 stock price (NYSE: ONTF)

Use our graph to track the performance of ONTF stocks over time.

ON24 shares at a glance

Information last updated 2021-07-28.
Latest market close$32.18
52-week range$31.03 - $81.98
50-day moving average $36.71
200-day moving average $45.10
Wall St. target price$59.00
PE ratio 148.4706
Dividend yield N/A (0%)
Earnings per share (TTM) $0.26

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy ON24 stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

ON24 price performance over time

Historical closes compared with the close of $32.18 from 2021-05-28

1 week (2021-07-23) N/A
1 month (2021-07-02) -16.33%
3 months (2021-05-03) -26.61%
6 months (2021-01-30) N/A
1 year (2020-07-30) N/A
2 years (2019-07-30) N/A
3 years (2018-07-30) N/A
5 years (2016-07-30) N/A

Is ON24 under- or over-valued?

Valuing ON24 stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of ON24's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

ON24's P/E ratio

ON24's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 148x. In other words, ON24 shares trade at around 148x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, ON24's P/E ratio is best considered in relation to those of others within the software-application industry or those of similar companies.


ON24's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $24.7 million.

The EBITDA is a measure of a ON24's overall financial performance and is widely used to measure a its profitability.

To put ON24's EBITDA into context you can compare it against that of similar companies.

ON24 financials

Revenue TTM $182.3 million
Operating margin TTM 11.59%
Gross profit TTM $123.6 million
Return on assets TTM 12.12%
Return on equity TTM 0%
Profit margin 10.96%
Book value $7.77
Market capitalisation $1.8 billion

TTM: trailing 12 months

Shorting ON24 shares

There are currently 2.5 million ON24 shares held short by investors – that's known as ON24's "short interest". This figure is 20.6% up from 2.1 million last month.

There are a few different ways that this level of interest in shorting ON24 shares can be evaluated.

ON24's "short interest ratio" (SIR)

ON24's "short interest ratio" (SIR) is the quantity of ON24 shares currently shorted divided by the average quantity of ON24 shares traded daily (recently around 433648.72231687). ON24's SIR currently stands at 5.87. In other words for every 100,000 ON24 shares traded daily on the market, roughly 5870 shares are currently held short.

To gain some more context, you can compare ON24's short interest ratio against those of similar companies.

However ON24's short interest can also be evaluated against the total number of ON24 shares, or, against the total number of tradable ON24 shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case ON24's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 ON24 shares in existence, roughly 50 shares are currently held short) or 0.1015% of the tradable shares (for every 100,000 tradable ON24 shares, roughly 102 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against ON24.

Find out more about how you can short ON24 stock.

ON24 share dividends

We're not expecting ON24 to pay a dividend over the next 12 months.

You may also wish to consider:

ON24 overview

ON24, Inc. provides a cloud-based digital experience platform that enables businesses to convert customer engagement into revenue through interactive webinar, virtual event, and multimedia content experiences worldwide. The company provides ON24 Experience products, such as ON24 Elite, a live and interactive webinar experience; ON24 Virtual Environment, a live and large scale virtual event experience; ON24 Engagement Hub, a rich multimedia content experience; and ON24 Target, a personalized and curated rich multimedia content experience, as well as solutions, including ON24 Intelligence, an analytics backbone that captures first-person data to power the insights, benchmarking, reporting, and artificial intelligence and machine learning engine; and ON24 Connect, an ecosystem of third-party application integrations. It also offers professional services, such as experience management, monitoring, premium support, and implementation and other services. The company sells its products through direct sales. It serves technology, financial services, healthcare, industrial and manufacturing, professional services, and business-to-business information service industries. The company was formerly known as NewsDirect, Inc.

Frequently asked questions

What percentage of ON24 is owned by insiders or institutions?
Currently 7.679% of ON24 shares are held by insiders and 70.792% by institutions.
How many people work for ON24?
Latest data suggests 547 work at ON24.
When does the fiscal year end for ON24?
ON24's fiscal year ends in December.
Where is ON24 based?
ON24's address is: 50 Beale Street, San Francisco, CA, United States, 94105

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