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How to buy Olo Inc (OLO) stock

Here's everything we know so far about the Olo Inc IPO.

Olo Inc stock is now publicly available to purchase. Here's how you can buy in.

How to buy shares in Olo Inc

Before you can invest in Olo Inc, you'll need to open a brokerage account.

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – OLO – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.

Olo’s balance sheet

Olo was founded in 2005 and is headquartered in New York City. Since its launch, this digital ordering and delivery software provider has onboarded over 64,000 restaurants across 400 unique brand identities. Olo facilitates 1.8 million orders daily and saw 94% year-over-year revenue growth as of 2020.

With the release of its S-1 filing, we were able to take a closer look at Olo’s financials.

As of December 31, 2018As of December 31, 2019As of December 31, 2020
Olo revenue$28.3 million$45.1 million$92.8 million
Olo net income (loss)($11.5 million)($8.2 million)$3 million

In 2018, Olo reported $31.7 million in revenue and a net loss of $11.5 million. In 2019, its revenue rose to $50.6 million but it experienced a net loss of $8.2 million. By 2020, the company had increased its revenue to $98.4 million and was profitable, reporting net income of $3 million.

Olo appears to be on a positive trajectory: its revenue is increasing year over year and it turned a profit last year. But no investment is risk-free, so do your homework to carefully vet your investments before you allocate funds.

Why was the direct listing delayed?

Roblox initially planned to go public in February, but the launch was delayed by several weeks, reportedly because of questions from the SEC over the way the company recognizes revenue from the sale of its proprietary Robux currency.

Players use Robux to purchase both consumable and durable goods in games. Roblox has been treating all revenue from Robux the same, but in a memo to Roblox employees, founder and CEO David Baszucki noted that the SEC wants the company to be more specific. The SEC, Baszucki said, expects the company to recognize revenue on consumables as they are consumed and revenue on durable goods over the life of the game user.

How do similar companies perform?

It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Olo Inc can be useful in determining how the market is performing and whether now is a good time to invest in this industry.

Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

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