Finder makes money from featured partners, but editorial opinions are our own. Advertiser Disclosure

How to buy Nike stock

Learn how to easily invest in Nike stock.

Nike Inc
NYSE: NKE - USD
$122.58
+ $2.48 ( + 2.06%)
FOOTWEAR & ACCESSORIES

Nike (NKE) is a leading footwear & accessories business based in the US. It opened the day at $120.85 after a previous close of $120.10. During the day the price has varied from a low of $120.60 to a high of $122.71. The latest price was $122.58 (25 minute delay). Nike is listed on the NYSE and employs 79,100 staff. All prices are listed in US Dollars.

How to buy Nike stock

  1. Choose a stock trading platform. Use our comparison table or choose from our Top Picks below.
  2. Open an account. Provide your personal information and sign up.
  3. Fund your account. Deposit funds unto your account by linking your banking information or transfer funds from another trading account.
  4. Search for the stock name – NKE. Search for the stock by name or ticker symbol.
  5. Buy the stock. Place your order. It's that simple.

Best for low fees

Finder Award

SoFi Invest


  • Trade stocks for $0 and no annual fee
  • Start trading with a $0 minimum deposit
  • Get up to $1,000 when you fund a new account within 30 days

Best for beginners

Finder Award

eToro


  • Easy to use platform with $0 stock trading & no annual fees
  • Social trading allows you to copy popular portfolios
  • FINDER EXCLUSIVE: Guaranteed $15 bonus when you sign up and deposit $100

Promoted for options trading

tastytrade


  • $0 commissions on stocks and ETFs
  • $0 closing commissions on stock and ETF options
  • Get $100 - $2,000 when you open and fund an account with $5,000 to $100,000+

How has coronavirus impacted Nike's share price?

Since the stock market crash in March caused by coronavirus, Nike's share price has had significant positive movement.

Its last close price was $122.58, which is 18.22% up on its pre-crash value of $100.25 and 104.30% up on the lowest point reached during the March crash when the shares fell as low as $60.00.

If you had bought $1,000 worth of Nike shares at the start of February 2020, those shares would have been worth $632.40 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1.00.

Nike stock price (NYSE: NKE)

Use our graph to track the performance of NKE stocks over time.

Nike shares at a glance

Information last updated 2023-03-31.
Open$120.85
High$122.71
Low$120.60
Close$122.58
Previous close$120.10
Change $2.48
Change % 2.0634%
Volume 5,571,810
Information last updated 2023-03-28.
52-week range$81.74 - $137.58
50-day moving average $122.76
200-day moving average $110.05
Wall St. target price$136.28
PE ratio 33.8707
Dividend yield $1.29 (1.15%)
Earnings per share (TTM) $3.48

Buy Nike stocks from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.
1 - 6 of 6
Name Product Available asset types Stock trade fee Minimum deposit Signup bonus
SoFi Invest
Stocks, Options, ETFs, Cryptocurrency
$0
$0
Get up to $1,000
when you fund a new account within 30 days.
Winner of Finder’s Best Low-Cost Broker award.
Finder Award
eToro
Stocks, Options, ETFs, Cryptocurrency
$0
$0
FINDER EXCLUSIVE: Get a guaranteed $15 bonus
when you sign up and deposit $100
Winner of Finder’s Best Broker for Beginners award. Not available in NY, NV, MN, TN, and HI.
tastytrade
tastytrade
Stocks, Options, ETFs, Cryptocurrency, Futures
$0
$0
Get $100 - $2,000
when you you open and fund an account with $5,000 to $100,000+
Highly commended for Best Derivatives Trading Platform award.
Robinhood
Stocks, Options, ETFs, Cryptocurrency
$0
$0
Get a free stock
when you successfully sign up and link your bank account.
Make unlimited commission-free trades, plus earn 4% interest on uninvested cash in your account with Robinhood Gold.
JPMorgan Self-Directed Investing
Stocks, Bonds, Options, Mutual funds, ETFs, Treasury Bills
$0
$0
Get $50 - $700
when you open and fund an account with $10,000 - $250,000+
E*TRADE
Stocks, Bonds, Options, Mutual funds, ETFs, Futures
$0
$0
Get up to $600 or more
when you open and fund a new account.
E*TRADE offers commission-free stocks, access to mutual funds and advanced trading tools. Other fees apply.
loading

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an adviser or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Is it a good time to buy Nike stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Nike price performance over time

Historical closes compared with the close of $122.5781 from 2023-03-31

1 week (2023-03-24) 1.55%
1 month (2023-03-02) 2.51%
3 months (2022-12-30) 4.76%
6 months (2022-09-30) 47.47%
1 year (2022-03-30) -11.52%
2 years (2021-04-01) -7.51%
3 years (2020-04-02) 55.14%
5 years (2018-04-02) 100.82%

Is Nike stock undervalued or overvalued?

Valuing Nike stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Nike's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Nike financials

Revenue TTM $50.6 billion
Operating margin TTM 12.17%
Gross profit TTM $21.5 billion
Return on assets TTM 10.02%
Return on equity TTM 37.34%
Profit margin 10.82%
Book value $9.41
Market capitalisation $182.8 billion

TTM: trailing 12 months

Nike share dividends

37%

Dividend payout ratio: 37.18% of net profits

Recently Nike has paid out, on average, around 37.18% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.15% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Nike shareholders could enjoy a 1.15% return on their shares, in the form of dividend payments. In Nike's case, that would currently equate to about $1.29 per share.

While Nike's payout ratio might seem fairly standard, it's worth remembering that Nike may be investing much of the rest of its net profits in future growth.

Nike's most recent dividend payout was on 2 April 2023. The latest dividend was paid out to all shareholders who bought their shares by 2 March 2023 (the "ex-dividend date").

Have Nike's shares ever split?

Nike's shares were split on a 2:1 basis on 23 December 2015. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Nike shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Nike shares which in turn could have impacted Nike's share price.

Nike share price volatility

Over the last 12 months, Nike's shares have ranged in value from as little as $81.7353 up to $137.5828. A popular way to gauge a stock's volatility is its "beta".

NKE.US volatility(beta: 1.11)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Nike's is 1.1059. This would suggest that Nike's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Nike overview

NIKE, Inc. , together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives.

Frequently asked questions

What percentage of Nike is owned by insiders or institutions?
Currently 1.253% of Nike shares are held by insiders and 82.548% by institutions.
How many people work for Nike?
Latest data suggests 79,100 work at Nike.
When does the fiscal year end for Nike?
Nike's fiscal year ends in May.
Where is Nike based?
Nike's address is: One Bowerman Drive, Beaverton, OR, United States, 97005-6453
What is Nike's ISIN number?
Nike's international securities identification number is: US6541061031
What is Nike's CUSIP number?
Nike's Committee on Uniform Securities Identification Procedures number is: 654106103

More guides on Finder

Ask an Expert

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Go to site