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How to buy Nielsen stock | $19.9

Learn how to easily invest in Nielsen stock.

Nielsen Holdings plc is a consulting services business based in the US. Nielsen shares (NLSN) are listed on the NYSE and all prices are listed in US Dollars. Nielsen employs 43,000 staff and has a trailing 12-month revenue of around 0.00.

How to buy shares in Nielsen

  1. Compare share trading platforms.Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – NLSN – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

Nielsen stock price (NYSE: NLSN)

Use our graph to track the performance of NLSN stocks over time.

Nielsen shares at a glance

Information last updated 2021-10-16.
Latest market close$19.90
52-week range$12.98 - $28.28
50-day moving average $20.03
200-day moving average $23.82
Wall St. target price$27.18
PE ratio 10.2701
Dividend yield $0.24 (1.22%)
Earnings per share (TTM) $1.93

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy Nielsen stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Nielsen price performance over time

Historical closes compared with the close of $19.9 from 2021-10-19

1 week (2021-10-13) 3.00%
1 month (2021-09-20) 2.21%
3 months (2021-07-20) -17.46%
6 months (2021-04-20) -19.79%
1 year (2020-10-20) 46.22%
2 years (2019-10-18) -4.69%
3 years (2018-10-19) 26.95
5 years (2016-10-20) 54.05

Is Nielsen under- or over-valued?

Valuing Nielsen stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Nielsen's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Nielsen's P/E ratio

Nielsen's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 10x. In other words, Nielsen shares trade at around 10x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Nielsen's PEG ratio

Nielsen's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.77. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Nielsen's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Nielsen's EBITDA

Nielsen's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $1.2 billion.

The EBITDA is a measure of a Nielsen's overall financial performance and is widely used to measure a its profitability.

Nielsen financials

Revenue TTM $6.4 billion
Operating margin TTM 14.12%
Gross profit TTM $3.5 billion
Return on assets TTM 4.46%
Return on equity TTM 4.14%
Profit margin 10.86%
Book value $8.41
Market capitalisation $7.1 billion

TTM: trailing 12 months

Shorting Nielsen shares

There are currently 31.5 million Nielsen shares held short by investors – that's known as Nielsen's "short interest". This figure is 39.6% up from 22.5 million last month.

There are a few different ways that this level of interest in shorting Nielsen shares can be evaluated.

Nielsen's "short interest ratio" (SIR)

Nielsen's "short interest ratio" (SIR) is the quantity of Nielsen shares currently shorted divided by the average quantity of Nielsen shares traded daily (recently around 3.6 million). Nielsen's SIR currently stands at 8.8. In other words for every 100,000 Nielsen shares traded daily on the market, roughly 8800 shares are currently held short.

However Nielsen's short interest can also be evaluated against the total number of Nielsen shares, or, against the total number of tradable Nielsen shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Nielsen's short interest could be expressed as 0.09% of the outstanding shares (for every 100,000 Nielsen shares in existence, roughly 90 shares are currently held short) or 0.0976% of the tradable shares (for every 100,000 tradable Nielsen shares, roughly 98 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Nielsen.

Find out more about how you can short Nielsen stock.

Nielsen's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Nielsen.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Nielsen's total ESG risk score

Total ESG risk: 28.62

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Nielsen's overall score of 28.62 (as at 12/31/2018) is pretty good – landing it in it in the 36th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Nielsen is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Nielsen's environmental score

Environmental score: 4.06/100

Nielsen's environmental score of 4.06 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Nielsen is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Nielsen's social score

Social score: 19.09/100

Nielsen's social score of 19.09 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Nielsen is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Nielsen's governance score

Governance score: 9.47/100

Nielsen's governance score puts it squarely in the 7th percentile of companies rated in the same sector. That could suggest that Nielsen is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Nielsen's controversy score

Controversy score: 1/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Nielsen scored a 1 out of 5 for controversy – the highest score possible, reflecting that Nielsen has managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Nielsen Holdings plc was last rated for ESG on: 2019-01-01.

Total ESG score 28.62
Total ESG percentile 36.36
Environmental score 4.06
Environmental score percentile 7
Social score 19.09
Social score percentile 7
Governance score 9.47
Governance score percentile 7
Level of controversy 1

Nielsen share dividends


Dividend payout ratio: 12.9% of net profits

Recently Nielsen has paid out, on average, around 12.9% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.21% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Nielsen shareholders could enjoy a 1.21% return on their shares, in the form of dividend payments. In Nielsen's case, that would currently equate to about $0.24 per share.

While Nielsen's payout ratio might seem low, this can signify that Nielsen is investing more in its future growth.

Nielsen's most recent dividend payout was on 1 September 2021. The latest dividend was paid out to all shareholders who bought their shares by 17 August 2021 (the "ex-dividend date").

Nielsen share price volatility

Over the last 12 months, Nielsen's shares have ranged in value from as little as $12.9835 up to $28.2836. A popular way to gauge a stock's volatility is its "beta".

NLSN.US volatility(beta: 1.44)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Nielsen's is 1.4376. This would suggest that Nielsen's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Nielsen overview

Nielsen Holdings plc, together with its subsidiaries, operates as a measurement and data analytics company worldwide. It operates in two segments, Nielsen Global Media (Media) and Nielsen Global Connect (Connect). The Media segment provides viewership and listening data, and analytics principally to media publishers and marketers, and advertising agencies for television, radio, digital viewing, and listening platforms. This segment offers television audience measurement services; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement and analytic services; addressable TV measurement services; video advertising services; and independent measurement and consumer research primarily servicing radio, advertisers, and advertising agencies in the audio industry. The Connect segment provides retail transactional measurement data, consumer behavior information, and analytics primarily to businesses in the consumer-packaged goods industry. This segment offers retail and consumer panel measurement, analytics, loyalty data processing, and advisory services. Nielsen has strategic relationship IHS Markit.

Frequently asked questions

What percentage of Nielsen is owned by insiders or institutions?
Currently 0.575% of Nielsen shares are held by insiders and 103.388% by institutions.
How many people work for Nielsen?
Latest data suggests 43,000 work at Nielsen.
When does the fiscal year end for Nielsen?
Nielsen's fiscal year ends in December.
Where is Nielsen based?
Nielsen's address is: 85 Broad Street, New York, NY, United States, 10004
What is Nielsen's ISIN number?
Nielsen's international securities identification number is: GB00BWFY5505
What is Nielsen's CUSIP number?
Nielsen's Committee on Uniform Securities Identification Procedures number is: G6518L108

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