How to buy MediaAlpha stock

MediaAlpha, Inc is an internet content & information business based in the US. MediaAlpha shares (MAX) are listed on the NYSE and all prices are listed in US Dollars.

How to buy shares in MediaAlpha

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for MediaAlpha. Find the stock by name or ticker symbol: MAX. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until MediaAlpha reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of MediaAlpha, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of MediaAlpha. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

MediaAlpha share price

Use our graph to track the performance of MAX stocks over time.

MediaAlpha shares at a glance

• Key figures

Information last updated 2021-02-23.

52-week range	USD$21.62 - USD$61.25
50-day moving average	USD$49.2591
200-day moving average	USD$43.2842
Wall St. target price	USD$44.6
PE ratio	65.8233
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$28.5686

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Is it a good time to buy MediaAlpha stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of MediaAlpha, Inc by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

MediaAlpha financials

Revenue TTM	USD$520.8 million
Operating margin TTM	8.22%
Gross profit TTM	USD$65.1 million
Return on assets TTM	0%
Return on equity TTM	0%
Profit margin	6.57%
Book value	N/A
Market capitalisation	USD$3 billion

TTM: trailing 12 months

Shorting MediaAlpha shares

There are currently 261,719 MediaAlpha shares held short by investors – that's known as MediaAlpha's "short interest". This figure is 53.8% down from 566,099 last month.

There are a few different ways that this level of interest in shorting MediaAlpha shares can be evaluated.

MediaAlpha's "short interest ratio" (SIR)

MediaAlpha's "short interest ratio" (SIR) is the quantity of MediaAlpha shares currently shorted divided by the average quantity of MediaAlpha shares traded daily (recently around 148703.97727273). MediaAlpha's SIR currently stands at 1.76. In other words for every 100,000 MediaAlpha shares traded daily on the market, roughly 1760 shares are currently held short.

To gain some more context, you can compare MediaAlpha's short interest ratio against those of similar companies.

• The Allstate Corporation (ALL.US): 2.39
• Alphabet (GOOGL.US): 1.47
• Omnicom Group (OMC.US): 6.13

However MediaAlpha's short interest can also be evaluated against the total number of MediaAlpha shares, or, against the total number of tradable MediaAlpha shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case MediaAlpha's short interest could be expressed as 0% of the outstanding shares (for every 100,000 MediaAlpha shares in existence, roughly 0 shares are currently held short) or 0.0218% of the tradable shares (for every 100,000 tradable MediaAlpha shares, roughly 22 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against MediaAlpha.

Find out more about how you can short MediaAlpha stock.

MediaAlpha overview

MediaAlpha, Inc., through its subsidiaries, develops insurance customer acquisition technology platform in the United States. Its technology platform brings insurance carriers and consumers together in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

Frequently asked questions

• What percentage of MediaAlpha is owned by institutions?

  Currently 21.285% of MediaAlpha shares are held by institutions.

• When does the fiscal year end for MediaAlpha?

  MediaAlpha's fiscal year ends in December.

• Where is MediaAlpha based?

  MediaAlpha's address is: 700 South Flower Street, Los Angeles, CA, United States, 90017

• What is MediaAlpha's ISIN number?

  MediaAlpha's international securities identification number is: US58450V1044