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How to buy L Brands stock | 33.3

Own L Brands stock in just a few minutes.

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L Brands, Inc is an apparel retail business based in the US. L Brands shares (LB) are listed on the NYSE and all prices are listed in US Dollars. L Brands employs 25,500 staff and has a trailing 12-month revenue of around USD$11.4 billion.

How to buy shares in L Brands

  1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for L Brands. Find the stock by name or ticker symbol: LB. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until L Brands reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of USD$33.3, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of L Brands, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of L Brands. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted L Brands's share price?

Since the stock market crash in March caused by coronavirus, L Brands's share price has had significant positive movement.

Its last market close was USD$33.3, which is 27.72% up on its pre-crash value of USD$24.07 and 316.25% up on the lowest point reached during the March crash when the shares fell as low as USD$8.

If you had bought USD$1,000 worth of L Brands shares at the start of February 2020, those shares would have been worth USD$408.62 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$1,483.85.

L Brands share price

Use our graph to track the performance of LB stocks over time.

L Brands shares at a glance

Information last updated 2020-10-14.
Latest market closeUSD$33.3
52-week rangeUSD$8 - USD$33.66
50-day moving average USD$30.6354
200-day moving average USD$20.3183
Wall St. target priceUSD$31.33
PE ratio 17.7939
Dividend yield USD$1.2 (12.11%)
Earnings per share (TTM) USD$1.327

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The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Is it a good time to buy L Brands stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

L Brands price performance over time

Historical closes compared with the close of $33.3 from 2020-10-16

1 week (2020-10-15) -0.92%
1 month (2020-09-22) 9.00%
3 months (2020-07-22) 71.56%
6 months (2020-04-22) 226.79%
1 year (2019-10-22) 87.82%
2 years (2018-10-22) 11.86%
3 years (2017-10-20) -23.89%
5 years (2015-10-22) -65.58%

Is L Brands under- or over-valued?

Valuing L Brands stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of L Brands's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

L Brands's P/E ratio

L Brands's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 18x. In other words, L Brands shares trade at around 18x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

L Brands's PEG ratio

L Brands's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 6.2448. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into L Brands's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

L Brands's EBITDA

L Brands's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$1.5 billion.

The EBITDA is a measure of a L Brands's overall financial performance and is widely used to measure a its profitability.

L Brands financials

Revenue TTM USD$11.4 billion
Operating margin TTM 7.91%
Gross profit TTM USD$5.5 billion
Return on assets TTM 5.22%
Return on equity TTM 0%
Profit margin -6.96%
Book value $-3.38
Market capitalisation USD$8.9 billion

TTM: trailing 12 months

Shorting L Brands shares

There are currently 11.2 million L Brands shares held short by investors – that's known as L Brands's "short interest". This figure is 17.6% down from 13.6 million last month.

There are a few different ways that this level of interest in shorting L Brands shares can be evaluated.

L Brands's "short interest ratio" (SIR)

L Brands's "short interest ratio" (SIR) is the quantity of L Brands shares currently shorted divided by the average quantity of L Brands shares traded daily (recently around 4.5 million). L Brands's SIR currently stands at 2.47. In other words for every 100,000 L Brands shares traded daily on the market, roughly 2470 shares are currently held short.

However L Brands's short interest can also be evaluated against the total number of L Brands shares, or, against the total number of tradable L Brands shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case L Brands's short interest could be expressed as 0.04% of the outstanding shares (for every 100,000 L Brands shares in existence, roughly 40 shares are currently held short) or 0.0572% of the tradable shares (for every 100,000 tradable L Brands shares, roughly 57 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against L Brands.

Find out more about how you can short L Brands stock.

L Brands's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like L Brands.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

L Brands's total ESG risk score

Total ESG risk: 20.54

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and L Brands's overall score of 20.54 (as at 10/01/2020) is excellent – landing it in it in the 15th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like L Brands is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

L Brands's environmental score

Environmental score: 4.48/100

L Brands's environmental score of 4.48 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that L Brands is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

L Brands's social score

Social score: 13.11/100

L Brands's social score of 13.11 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that L Brands is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

L Brands's governance score

Governance score: 9.46/100

L Brands's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that L Brands is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

L Brands's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. L Brands scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that L Brands has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

L Brands, Inc was last rated for ESG on: 2020-10-01.

Total ESG score 20.54
Total ESG percentile 14.96
Environmental score 4.48
Environmental score percentile 6
Social score 13.11
Social score percentile 6
Governance score 9.46
Governance score percentile 6
Level of controversy 2

L Brands share dividends

43%

Dividend payout ratio: 42.86% of net profits

Recently L Brands has paid out, on average, around 42.86% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 12.11% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), L Brands shareholders could enjoy a 12.11% return on their shares, in the form of dividend payments. In L Brands's case, that would currently equate to about $1.2 per share.

While L Brands's payout ratio might seem fairly standard, it's worth remembering that L Brands may be investing much of the rest of its net profits in future growth.

L Brands's most recent dividend payout was on 6 March 2020. The latest dividend was paid out to all shareholders who bought their shares by 20 February 2020 (the "ex-dividend date").

Have L Brands's shares ever split?

L Brands's shares were split on a 2:1 basis on 31 May 2000. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your L Brands shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for L Brands shares which in turn could have impacted L Brands's share price.

L Brands share price volatility

Over the last 12 months, L Brands's shares have ranged in value from as little as $8 up to $33.66. A popular way to gauge a stock's volatility is its "beta".

LB.US volatility(beta: 1.63)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while L Brands's is 1.6293. This would suggest that L Brands's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

L Brands overview

L Brands, Inc. operates as a specialty retailer of women's intimate and other apparel, personal care, and beauty and home fragrance products. The company operates in three segments: Victoria's Secret, Bath & Body Works, and Victoria's Secret and Bath & Body Works International. Its products include bras and panties, loungewear, athletic attire, shower gels and lotions, aromatherapy, soaps and sanitizers, and body care accessories. The company offers its products under the Victoria's Secret, PINK, Bath & Body Works, White Barn, C.O. Bigelow, and other brand names. It sells its merchandise through company-owned specialty retail stores; through its Websites; and through franchises, licenses, and wholesale partners. As of May 20, 2020, the company operated 2,897 company-owned specialty stores in the United States, Canada, the United Kingdom, and Greater China, as well as sold its brands through approximately 700 franchised locations and online worldwide. The company was formerly known as Limited Brands, Inc. and changed its name to L Brands, Inc. in March 2013. L Brands, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.

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