How to buy Kellogg Company stock | 67.1

Kellogg Company is a packaged foods business based in the US. Kellogg Company shares (K) are listed on the NYSE and all prices are listed in US Dollars. Kellogg Company employs 31,000 staff and has a trailing 12-month revenue of around USD$13.5 billion.

How to buy shares in Kellogg Company

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Kellogg Company. Find the stock by name or ticker symbol: K. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Kellogg Company reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of USD$67.1, weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Kellogg Company, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Kellogg Company. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Kellogg Company's share price?

Since the stock market crash in March caused by coronavirus, Kellogg Company's share price has had significant positive movement.

Its last market close was USD$67.1, which is 2.35% up on its pre-crash value of USD$65.52 and 27.42% up on the lowest point reached during the March crash when the shares fell as low as USD$52.6616.

If you had bought USD$1,000 worth of Kellogg Company shares at the start of February 2020, those shares would have been worth USD$778.23 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth USD$974.96.

Kellogg Company share price

Use our graph to track the performance of K stocks over time.

Kellogg Company shares at a glance

• Key figures

Information last updated 2020-10-20.

Latest market close	USD$67.1
52-week range	USD$52.6616 - USD$71.65
50-day moving average	USD$65.5903
200-day moving average	USD$66.0752
Wall St. target price	USD$71.53
PE ratio	21.2342
Dividend yield	USD$2.28 (3.42%)
Earnings per share (TTM)	USD$3.163

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Is it a good time to buy Kellogg Company stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Kellogg Company by TradingView

This chart is not advice or a guarantee of success. Rather, it gauges the real-time recommendations of three popular technical indicators: moving averages, oscillators and pivots. Finder is not responsible for how your stock performs.

Kellogg Company price performance over time

Historical closes compared with the close of $67.1 from 2020-10-16

1 week (2020-11-19)	2.90%
1 month (2020-10-27)	3.34%
3 months (2020-08-27)	-4.77%
6 months (2020-05-26)	8.02%

1 year (2019-11-26)	2.46%
2 years (2018-11-26)	9.11%
3 years (2017-11-24)	3.34%
5 years (2015-11-25)	-3.01%

Is Kellogg Company under- or over-valued?

Valuing Kellogg Company stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Kellogg Company's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Kellogg Company's P/E ratio

Kellogg Company's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 21x. In other words, Kellogg Company shares trade at around 21x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Kellogg Company's PEG ratio

Kellogg Company's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.1601. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Kellogg Company's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Kellogg Company's EBITDA

Kellogg Company's EBITDA (earnings before interest, taxes, depreciation and amortisation) is USD$2.2 billion.

The EBITDA is a measure of a Kellogg Company's overall financial performance and is widely used to measure a its profitability.

Kellogg Company financials

Revenue TTM	USD$13.5 billion
Operating margin TTM	12.8%
Gross profit TTM	USD$4.4 billion
Return on assets TTM	5.79%
Return on equity TTM	33.36%
Profit margin	8.09%
Book value	$8.369
Market capitalisation	USD$22.8 billion

TTM: trailing 12 months

Shorting Kellogg Company shares

There are currently 13.6 million Kellogg Company shares held short by investors – that's known as Kellogg Company's "short interest". This figure is 20.8% up from 11.3 million last month.

There are a few different ways that this level of interest in shorting Kellogg Company shares can be evaluated.

Kellogg Company's "short interest ratio" (SIR)

Kellogg Company's "short interest ratio" (SIR) is the quantity of Kellogg Company shares currently shorted divided by the average quantity of Kellogg Company shares traded daily (recently around 2.5 million). Kellogg Company's SIR currently stands at 5.4. In other words for every 100,000 Kellogg Company shares traded daily on the market, roughly 5400 shares are currently held short.

However Kellogg Company's short interest can also be evaluated against the total number of Kellogg Company shares, or, against the total number of tradable Kellogg Company shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Kellogg Company's short interest could be expressed as 0.04% of the outstanding shares (for every 100,000 Kellogg Company shares in existence, roughly 40 shares are currently held short) or 0.0496% of the tradable shares (for every 100,000 tradable Kellogg Company shares, roughly 50 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Kellogg Company.

Find out more about how you can short Kellogg Company stock.

Kellogg Company's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Kellogg Company.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Kellogg Company's total ESG risk score

Total ESG risk: 25.56

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Kellogg Company's overall score of 25.56 (as at 10/01/2020) is nothing to write home about – landing it in it in the 43rd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Kellogg Company is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Kellogg Company's environmental score

Environmental score: 5.88/100

Kellogg Company's environmental score of 5.88 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Kellogg Company is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Kellogg Company's social score

Social score: 15.33/100

Kellogg Company's social score of 15.33 puts it squarely in the 3rd percentile of companies rated in the same sector. This could suggest that Kellogg Company is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Kellogg Company's governance score

Governance score: 5.35/100

Kellogg Company's governance score puts it squarely in the 3rd percentile of companies rated in the same sector. That could suggest that Kellogg Company is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Kellogg Company's controversy score

Controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Kellogg Company scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Kellogg Company has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Kellogg Company was last rated for ESG on: 2020-10-01.

Total ESG score	25.56
Total ESG percentile	42.52
Environmental score	5.88
Environmental score percentile	3
Social score	15.33
Social score percentile	3
Governance score	5.35
Governance score percentile	3
Level of controversy	2

Kellogg Company share dividends

Dividend payout ratio: 54.68% of net profits

Recently Kellogg Company has paid out, on average, around 54.68% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 3.42% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Kellogg Company shareholders could enjoy a 3.42% return on their shares, in the form of dividend payments. In Kellogg Company's case, that would currently equate to about $2.28 per share.

Kellogg Company's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

Kellogg Company's most recent dividend payout was on 15 September 2020. The latest dividend was paid out to all shareholders who bought their shares by 31 August 2020 (the "ex-dividend date").

Have Kellogg Company's shares ever split?

Kellogg Company's shares were split on a 2:1 basis on 25 August 1997. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Kellogg Company shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Kellogg Company shares which in turn could have impacted Kellogg Company's share price.

Kellogg Company share price volatility

Over the last 12 months, Kellogg Company's shares have ranged in value from as little as $52.6616 up to $71.65. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Kellogg Company's is 0.6431. This would suggest that Kellogg Company's shares are less volatile than average (for this exchange).

Kellogg Company overview

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods. The company operates through four segments: North America, Europe, Latin America, and Asia Middle East Africa. Its principal products include crackers, crisps, savory snacks, toaster pastries, cereal bars, granola bars and bites, ready-to-eat cereals, frozen waffles, veggie foods, and noodles. The company offers its products under the Kellogg's, Cheez-It, Pringles, Austin, Parati, RXBAR, Kashi, Bear Naked, Eggo, Morningstar Farms, Choco Krispies, Crunchy Nut, Nutri-Grain, Special K, Squares, Zucaritas, Sucrilhos, Pop-Tarts, K-Time, Split Stix, Be Natural, LCMs, Coco Pops, Rice Krispies Squares, Kashi Go, Vector, and Gardenburger brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors. Kellogg Company was founded in 1906 and is headquartered in Battle Creek, Michigan.

Frequently asked questions

• What percentage of Kellogg Company is owned by insiders or institutions?

  Currently 0.691% of Kellogg Company shares are held by insiders and 89.77% by institutions.

• How many people work for Kellogg Company?

  Latest data suggests 31,000 work at Kellogg Company.

• When does the fiscal year end for Kellogg Company?

  Kellogg Company's fiscal year ends in December.

• Where is Kellogg Company based?

  Kellogg Company's address is: One Kellogg Square, Battle Creek, MI, United States, 49016-3599

• What is Kellogg Company's ISIN number?

  Kellogg Company's international securities identification number is: US4878361082

• What is Kellogg Company's CUSIP number?

  Kellogg Company's Committee on Uniform Securities Identification Procedures number is: 487836108